How Much Does Marketing Automation Software Cost? 2020 Pricing Guide

Pricing is an important factor for companies investing in marketing automation software. Companies want to reach potential leads in the most cost-effective way. Although some vendors offer pricing details publicly, others need to be contacted directly for a quote. We’ve developed this marketing automation software pricing guide with info on pricing types, additional costs to […]

6 Benefits of Using Marketing Automation for Ecommerce

Ecommerce marketing can be extremely tedious, not to mention time-consuming. And this is where marketing automation comes into the game. When it comes to marketing for your ecommerce brand, automation can help you get a lot done in a lesser amount of time with a better overall revenue. Seems like a win-win situation, right? No […]

5 August Trends in Marketing Automation

If you agree that the biggest room in the world is the room for improvement, then this month’s trends post comes in the nick of time. With many marketers resistant to full immersion into the swirling depths of marketing technology and automation, it’s no surprise that inefficiencies tend to mount when using these solutions. In […]

How to Choose an Email Marketing Automation Software

At this point, you are probably 100% sure that you need to use email marketing as part of your marketing strategy. But when there are so many options, how could you know which email marketing automation software to pick? Well, do not fret. With several options in the market, that’s understandable and easy to solve. […]

5 July Trends in Marketing Automation

“Survey Says!” The Marketing Automation (MA) market will expand by 9.34% CAGR through 2026, according to the latest research by Forrester. Driven by demand for digital marketing and adoption of automation tools, the CAGR in MA will grow fastest and highest in the Asia-Pacific region, followed by Europe. North America will continue to hold the […]

7 Marketing Automation Trends for 3Q 2018

Marketing automation (MA) is hot. Of all the trending software in the business market, few have been outpacing MA in terms of market growth and compounded annual growth rate. Forrester fastens the exclamation point on the sector’s growth with the results of its first-ever forecast of marketing automation. The results? Forrester predicts a more-than-doubling in […]

MailChimp vs ActiveCampaign: Comparing Features and Pricing Between Marketing Automation Solutions

ActiveCampaign and MailChimp are both popular marketing automation platforms. ActiveCampaign offers advanced features like powerful automated workflows, while MailChimp delivers an easy-to-use and affordable option for small-to-medium-sized businesses. In addition, they both use accumulated data and automation to create personalized email campaigns intended to convert more subscribers to customers. We have earlier reviewed both MailChimp […]

Hubspot vs. Pardot: A Comparison of Features and Pricing in Marketing Automation Software

HubSpot and Pardot are two of the most popular platforms in the marketing automation market. Both come packed with a host of features that help companies of all sizes align goals with sales, improve lead management and personalize marketing messages for different audience segments. However, these two marketing automation titans aren’t interchangeable. We’ve compared key […]

AWeber vs Constant Contact: Comparing Features and Pricing

AWeber and Constant Contact are two prominent names in the email marketing and marketing automation space. They help businesses of all sizes become proficient at creating and sending targeted emails, analyzing campaign metrics, and setting up autoresponders based on specific triggers. If you’re not familiar with either solution, their functionality can appear quite similar, making […]

AWeber vs GetResponse: Comparing Marketing Automation, Email Features and Pricing

AWeber and GetResponse are two of the biggest names in the email marketing and marketing automation industry. They both offer basic campaign functions and flexible autoresponders, along with some valuable extras. Although there are alternatives, integrating one of these solutions is probably the best way to get started. We’ve compared AWeber and GetResponse to highlight […]