6 Marketo Alternatives to Consider

Are you looking to ramp up your lead generation, email marketing, customer relationship management (CRM) and sales processes? If you are, you’re not alone. More than half of B2B companies (58%) are in the same boat – and they plan to adopt marketing automation technology in the coming year. You’ve no doubt heard of Marketo. […]

Marketo vs HubSpot: A Comparison of Analytics, Automation and Price

Marketo and HubSpot are two of the most widely recognized names in the marketing automation software market. They allow businesses of all sizes to create and scale automated, cross-channel campaigns, as well as identify and share the most valuable leads with their sales team. While both come with integrated digital marketing tools, they aren’t the […]

HubSpot vs Infusionsoft: Comparing Marketing Features and Pricing

HubSpot and Infusionsoft are two marketing automation giants that help companies generate leads, find the right buyers and achieve a high return on their marketing investment. Both offer powerful tools that unite marketing and sales initiatives under one intuitive platform. Although HubSpot’s and Infusionsoft’s offerings sound similar, both solutions have different strengths that can serve […]

MailChimp vs ActiveCampaign: Comparing Features and Pricing Between Marketing Automation Solutions

ActiveCampaign and MailChimp are both popular marketing automation platforms. ActiveCampaign offers advanced features like powerful automated workflows, while MailChimp delivers an easy-to-use and affordable option for small-to-medium-sized businesses. In addition, they both use accumulated data and automation to create personalized email campaigns intended to convert more subscribers to customers. We have earlier reviewed both MailChimp […]

Hubspot vs. Pardot: A Comparison of Features and Pricing in Marketing Automation Software

HubSpot and Pardot are two of the most popular platforms in the marketing automation market. Both come packed with a host of features that help companies of all sizes align goals with sales, improve lead management and personalize marketing messages for different audience segments. However, these two marketing automation titans aren’t interchangeable. We’ve compared key […]

MailChimp vs Constant Contact: A Comparison of Automation, Support and Pricing

MailChimp and Constant Contact are two big players in the marketing automation and email marketing industry. They help companies of all sizes become more proficient at using email, get in touch with their prospects, market their products and re-engage lapsed customers. If you’re not familiar with the tools, MailChimp’s and Constant Contact’s features can sound […]

AWeber vs MailChimp: A Comparison of Email Features, Customer Support and Pricing

AWeber and MailChimp are two leading names in the marketing automation and email marketing industry. Both vendors have thousands of satisfied customers and come with their own strengths and weaknesses. Although there are alternatives, one of these is probably the best choice for getting started. But how do you decide which platform is right for […]

How Much Does Marketing Automation Software Cost? 2020 Pricing Guide

Download This Pricing Guide As a PDF   Pricing is an important factor for companies investing in marketing automation software. Companies want to reach potential leads in the most cost-effective way. Although some vendors offer pricing details publicly, others need to be contacted directly for a quote. We’ve developed this marketing automation software pricing guide […]

6 HubSpot Alternatives to Consider

The right marketing automation software can help your business create campaigns and reach prospects across channels like email, social media and search engines. It allows you to track leads through your entire marketing and sales funnel, and use automation tools to provide a more personalized experience. The use of these platforms has seen explosive growth […]

6 Constant Contact Alternatives to Consider

From paid search to SEO and social media, there are more ways than ever for your business to reach your target audience. However, one channel that has continued to prove valuable at turning your prospective customers into loyal clients is also one that’s been around longer than any other: Email. Eighty-one percent of small businesses […]