AWeber vs Constant Contact: Comparing Features and Pricing

AWeber and Constant Contact are two prominent names in the email marketing and marketing automation space. They help businesses of all sizes become proficient at creating and sending targeted emails, analyzing campaign metrics, and setting up autoresponders based on specific triggers. If you’re not familiar with either solution, their functionality can appear quite similar, making it difficult to decide which would be best for your company to adopt, integrate and use.

We’ve compared AWeber and Constant Contact to highlight key features and other pertinent factors to consider when making a purchasing decision.

Marketing Automation software comparison: AWeber and Constant Contact

Product Overviews

Here are excerpts from our full-fledged AWeber and Constant Contact reviews.

AWeber – AWeber is a robust marketing automation and email marketing platform that gives small businesses the flexibility to manage contacts, set up autoresponders based on time and day, and customize their email templates. Its tracking feature enables users to see where contacts are in the lifecycle of a campaign, as well as which campaigns generated the most activity or caused the most unsubscribes. In addition, AWeber lets business marketers A/B test specific elements of any campaign to determine which subject line/call-to-action/message works best.

Constant Contact – Constant Contact is an easy-to-use marketing automation and email marketing platform with capabilities such as contact management, event registration and real-time reporting. Its automation feature enables users to schedule autoresponder series, and distribute welcome, birthday and anniversary emails to recipients based on predefined triggers. In addition, Constant Contact offers comprehensive reports that display statistics on the number of opens, clicks, forwards, unsubscribes and more.

How They Stack Up

Marketing Automation

AWeber: AWeber offers its users a simple way to create autoresponders and segment lists, so marketers can deliver relevant content to their subscribers. Business marketers can also set up custom drip campaigns – such as a customer onboarding sequence, a product launch series or even an online course. In addition, users can assign a message number to each recipient and send emails accordingly, including customized messages.

Constant Contact: Constant Contact’s autoresponder functionality lets users create an email series for similar clients and set up targeted messages to recipients. Marketers can send automated messages to visitors who make a purchase or sign up for their newsletter. However, users must wait a day after adding new email contacts to their autoresponder list before the list is updated and synced so new users can receive messages. Also, an option to assign a message number to each recipient isn’t available with Constant Contact.

Bottom Line: Both AWeber and Constant Contact enable users to set up automated email delivery based on specific triggers. However, AWeber users can assign tags to contacts that can be used to determine which message goes out to whom and when – a feature unavailable with Constant Contact.

Email Templates

AWeber: The AWeber template designer is ideal for novices since users can simply choose a template and insert their content. There are more than 700 pre-designed templates available. Developing custom templates is more time-consuming and requires knowledge of HTML basics.  Alternately, users can request the AWeber team design a new template or customize an existing one. AWeber charges $299 for developing an entirely new design and $29 for changing the background, layout, font or color of an existing one.

Constant Contact: Templates in Constant Contact aren’t as abundant as those of AWeber. Users still get access to more than 400 pre-designed templates, and through a drag-and-drop interface, they can modify the templates to put their personal touch on them. An HTML editor is also available for those who want to design a custom template from scratch. However, Constant Contact doesn’t offer a mobile preview, so users should perform a diligent review when developing a template.

Bottom Line: From a usability perspective, AWeber is more robust than Constant Contact, offering eye-catching templates that render well on mobile and are extremely easy to modify, review and approve.

Customer Support

AWeber: AWeber’s representatives can be reached by email, phone, or live chat. Live customer support is available from 4 a.m. to 8 p.m. EST Monday through Friday and from 9 a.m. to 5 p.m. EST on weekends. For less urgent matters, users can consult the AWeber Knowledge Base where hundreds of articles on the app’s functionality are available to help them address many issues.

The company also provides a series of free video tutorials and live webinars to help new customers learn the platform and troubleshoot common problems that existing users have encountered.

Constant Contact:  Constant Contact representatives can be reached by email, phone, live chat or the company’s Ask Constant Contact Twitter account @CTCTHelp. Online chat is available from 7 a.m. to 9 p.m. EST Monday through Friday. Phone support is available from 7 a.m. to 11 p.m. EST Monday through Friday, from 7 a.m. to 9 p.m. ET Saturday, and from 10 a.m. to 8 p.m. EST Sunday.

For less urgent issues, users can consult the Constant Contact Knowledge Base, its comprehensive collection of live and recorded webinars, or its Help Center community. The company also offers seminars and in-person classes for those interested in hands-on supplemental training.

Bottom Line: Both solutions are well-known for their customer support. For users who prefer hands-on training, Constant Contact’s in-person classes may be the best option. Also, Constant Contact users can tap additional resources, such as attending frequent seminars.

Pricing

AWeber: Its simple pricing structure is based on the number of contacts in a user’s list. Regardless of the list size, each user enjoys the complete functionality. Those who wish to take the software on a test drive before committing to a purchase can sign up for a free, fully functional 30-day trial.

 Pricing tiers are as follows:

  • 0 – 500 contacts: $19/month
  • 501 – 2,500 contacts: $29/month
  • 2,501 – 5,000 contacts: $49/month
  • 5,001 – 10,000 contacts: $69/month
  • 10,001 – 25,000 contacts: $149/month
  • More than 25,000 contacts: Contact the sales team

Constant Contact: Constant Contact offers two pricing tiers – Email and Email Plus – both of which are based on the number of contacts in a user’s list. Those who pay annually receive a discount of approximately 16%. Additionally, prospective customers can take advantage of a free, 60-day trial, which is twice the length of most comparable solutions.

Email plan pricing is as follows:

  • 0 – 500 contacts: $20/month, $17/month (annually)
  • 501 – 2,500 contacts: $45/month, $38.25/month (annually)
  • 2,501 – 5,000 contacts: $65/month, $55.25/month (annually)
  • 5,001 – 10,000 contacts: $95/month, $80.75/month (annually)
  • 10,001 – 15,000 contacts: $195/month, $165.75/month (annually)
  • 15,001 – 25,000 contacts: $225/month, $191.25/month (annually)
  • 25,001 – 30,000 contacts: $295/month, $250.75/month (annually)
  • 30,001 – 35,000 contacts: $315/month, $267.75/month (annually)
  • 35,001 – 50,000 contacts: $335/month, $284.75/month (annually)
  • More than 50,000 contacts: Contact the sales team

Email Plus plan pricing is as follows:

  • 0 – 500 contacts: $45/month, $38.25/month (annually)
  • 501 – 2,500 contacts: $70/month, $59.50/month (annually)
  • 2,501 – 5,000 contacts: $95/month, $80.75/month (annually)
  • 5,001 – 10,000 contacts: $125/month, $106.25/month (annually)
  • 10,001 – 15,000 contacts: $195/month, $165.75/month (annually)
  • 15,001 – 25,000 contacts: $225/month, $191.25/month (annually)
  • 25,001 – 30,000 contacts: $295/month, $250.75/month (annually)
  • 30,001 – 35,000 contacts: $315/month, $267.75/month (annually)
  • 35,001 – 50,000 contacts: $335/month, $284.75/month (annually)
  • More than 50,000 contacts: Contact the sales team

Bottom Line: Based on the number of contacts, AWeber pricing plans are more affordable. However, Constant Contact users get a discount on annual payments, which makes it a more suitable option for larger businesses or high-growth small- and medium-sized businesses whose email marketing needs may be more complex.

Key Takeaways

AWeber and Constant Contact are fully featured email marketing solutions with robust automation capabilities. While Constant Contact offers a lengthy 60-day free trial, AWeber offers flat pricing tiers and access to each of its features regardless of the number of contacts in a user’s database. This can allow companies with fewer contacts to use the platform without exceeding their budget.

For those who value hands-on training, the scale is tipped in Constant Contact’s favor, as AWeber doesn’t offer in-person classes. However, AWeber excels at advanced automation and custom template development, which are important to many companies.

If your company is starting fresh with marketing automation software, read our Marketing Automation Buyers Guide. It offers a full overview of key features, pricing and everyday challenges.

If you’re searching for alternatives, our comprehensive lineup of reviews is an excellent place to start.

Comments

  1. Crystal G. says

    Thank you this was very informative. Just signed up with Constant Contact before the end of my trial subscription. I’m in the start-up phase of my business. Based on your comparison of Aweber and Constant Contact I’m pleased with my decision. Time will tell if I need to make a change.

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