AWeber vs MailChimp: A Comparison of Email Features, Customer Support and Pricing

AWeber and MailChimp are two leading names in the marketing automation and email marketing industry. Both vendors have thousands of satisfied customers and come with their own strengths and weaknesses. Although there are alternatives, one of these is probably the best choice for getting started. But how do you decide which platform is right for your business?

We’ve compared AWeber and MailChimp to highlight key differences and the factors to consider when making a purchase decision.

Product Overviews

Here are brief descriptions from our detailed AWeber and MailChimp reviews.

AWeber – AWeber is a complete email marketing solution that’s designed to help small companies and entrepreneurs create and send targeted emails. Its drag-and-drop template editor enables users to design newsletters and automated campaigns based on a variety of HTML templates. When it comes to marketing automation, AWeber allows users to send auto-responders based on time and day, contact behavior and tags associated with database contacts.

MailChimp – MailChimp is an all-in-one email marketing tool with robust marketing automation capabilities. It comes with an intuitive drag-and-drop template builder that makes it easy to design and share campaigns across multiple emails and ad channels and has built-in analytics and reporting capabilities. In terms of marketing automation, the tool allows users to create an onboarding email series to welcome new customers as well as set up a win-back email series based on the unique needs of their business.

How They Stack Up

Automation

AWeber: AWeber makes it easy for users to set up autoresponders and segment lists to provide relevant content and keep their subscribers engaged. The tool also lets users create custom drip campaigns – like a product launch series, customer onboarding sequence, welcome series, or even an online course. In addition, users can tag recipients and send them emails accordingly, including personalized messages.

MailChimp: MailChimp offers solid autoresponders. For example, users can create email chains and launch a campaign for different subscriber groups. However, each auto-responder must be set up separately, which can be time-consuming. Also, they can’t activate or test the entire series at once. MailChimp requires them to activate and test each auto-responder email individually.

Bottom Line: Both AWeber and MailChimp allow users to set up autoresponders to deliver the right messages to the right individuals at the right time using trigger-based emails. However, AWeber allows users to test the entire email series at once to make sure the information they intend to present is sequential – a capability that MailChimp lacks.

Email Templates

AWeber: AWeber’s editor is ideal for beginners since users can simply pick a template and input their content. However, designing templates from scratch is more complicated. Most of the templates are pre-designed, which means that creating templates will require HTML knowledge. For changing the font, color, layout or background of an existing template, AWeber charges a $29 fee.

MailChimp: MailChimp’s editor is easy to use, which is great for novices. It comes with drag-and-drop functionality so users can rearrange where their text and image content appears, and is optimized for mobile. In addition, MailChimp enables users to design their forms entirely from scratch or use its graphical user interface (GUI) to create professional looking forms.

Bottom Line: From a usability standpoint, MailChimp is more mature than AWeber, offering beautiful email templates that load fast and are extremely easy to customize.

Customer Support

AWeber: AWeber offers robust customer support options, including phone, email and live chat. Weekend support is available only through live chat and email from 9 a.m. to 5 p.m. ET. For less urgent questions, users can consult the AWeber Knowledge Base.

The company also offers a series of free live webinars and video tutorials to answer questions, get new users acclimated to the platform and provide ongoing training.

MailChimp: MailChimp’s customer support services exist primarily online, with no option to call the support team directly. When a user has a question or concern, they’re directed to the Contact page. Users are led through a series of prompts to narrow down the nature of the question, and shown a number of articles from MailChimp’s Knowledge Base to provide relevant information.

If this doesn’t resolve the issue, users can send a message to MailChimp’s support team or send a direct inquiry via Twitter by tweeting at the @MailChimp handle.

Bottom Line: Both platforms offer robust online resources and articles to answer questions. However, MailChimp doesn’t offer phone support or live chat. Users who prefer more hands-on customer service may opt for AWeber.

Pricing

AWeber: AWeber offers a simple, straight-forward pricing plan based on the number of contacts a user has. Regardless of the number of contacts, each user enjoys the same features. Those who wish to try out the software before making a purchase can sign up for the fully-functional 30-day trial.

Pricing includes:

  • 0 – 500 contacts: $19/month
  • 501 – 2,500 contacts: $29/month
  • 2,501 – 5,000 contacts: $49/month
  • 5,001 – 10,000 contacts: $69/month
  • 10,001 – 25,000 contacts: $149/month
  • More than 25,000 contacts: Contact the sales team

MailChimp: MailChimp provides four pricing plans.

The Free plan includes one audience, 2,000 contacts, 10,000 monthly emails, seven marketing channels, one-click automations, basic templates, custom domains and a marketing CRM.

The Essentials plan offers three audiences, 500,000 monthly emails, email templates, A/B testing, custom branding and 24/7 support. Prices start at $9.99 per month (500 contacts).

The Standard plan provides five audiences, 1.2 million monthly emails, automation, retargeting ads, custom templates and advanced audience analytics. Prices start at $14.99 per month (500 contacts).

The Premium plan includes unlimited audiences, over three million monthly emails, advanced segmentation, multivariate testing and phone support. The price starts at $299 per month (10,000 contacts).

Bottom Line: MailChimp offers a free plan, while AWeber doesn’t. This gives MailChimp a big advantage over smaller companies with limited email marketing needs. In terms of paid plans for moderate users, both MailChimp and AWeber offer similarly priced plans. However, for larger or enterprise-level needs, MailChimp becomes considerably more expensive with its $299/month Premium plan.

Key Takeaways

AWeber and MailChimp are user-oriented email marketing platforms with robust marketing automation capabilities. While AWeber offers a lengthy 30-day trial, MailChimp offers a Forever Free plan with limited use, allowing companies with less activity to use the platform without making a financial commitment.

For organizations that value email and phone support, the scale is tipped in AWeber’s favor, as MailChimp only offers online support. However, being able to design templates from scratch and customize existing designs free-of-cost is something just about every business marketer wants to be able to do – and MailChimp outrivals AWeber at these abilities.

Eventually, picking one over the other depends on the user’s company size and preferences.

If you’re entirely new to Marketing Automation tools, take a look at Marketing Automation Buyers Guide. It offers a full overview of market trends, must-have features and common challenges to avoid.

Finally, if you’re looking for software alternatives, our detailed reviews is a good place to start.

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