Disclaimer: We source public information for HubSpot’s pricing, including its own site. All pricing information within this resource is accurate at the time of publication.
HubSpot is a customer relationship management (CRM) platform that combines sales, marketing, customer service and operations functions into one system. Its Marketing Hub software provides tools that help marketers gain leads and reach customers. Those features include marketing automation, social media, lead management, basic SEO optimization and analytics. HubSpot Marketing Hub targets organizations of all sizes from small businesses to large enterprises.
In this post, we’ll discuss the pricing of the HubSpot Marketing Hub in more detail.
Does HubSpot have a free plan?
Yes, HubSpot has a free plan that includes CRM tools and basic marketing features like forms, email marketing (up to 2,000 sends per month), limited landing pages, a shared inbox, ad management, a HubSpot mobile app, live chat support and reporting dashboards. In addition, users can integrate HubSpot with Facebook Messenger. Prospects can sign up for the free plan on HubSpot’s site.
HubSpot Pricing Plans
HubSpot has three paid subscription plans with a per-month pricing strategy. Note that users can store up to 15 million non-marketing contacts but they only pay for the contacts that they actually market to (email sends, etc.). Here’s the details on the three plans (billed annually).
Starter
The Starter plan’s cost ranges from $18 per month for 1,000 contacts up to $1,455 for 100,000 contacts. It includes all of the features of the free plan, plus:
- Form automation
- Email automation
- The ability to remove HubSpot branding from forms, emails, landing pages, live chat and Facebook Messenger
- List segmentation (up to 25 active lists and 1,000 static lists)
- The ability to create multi-language versions of site pages and blog posts
- Up to 10 dashboards and 10 reports per dashboard
- Insights into email sending reputation
- Multiple currencies
- 0.5% transaction fee for ACH payments/2.9% fee for card payments
- Standard SSL certificate
- Email and in-app chat customer support
If an organization requires additional marketing contacts, there’s an add-on fee starting at $18 per month per 1,000 contacts.
Professional
The Professional plan starts at $800 per month for 2,000 contacts. It includes all of the features of the Starter plan, plus:
- Omni-channel marketing automation
- List segmentation (up to 1,000 active lists)
- Account-based marketing (ABM)
- Dynamic personalization
- Calls-to-action
- Social media
- Video hosting and management
- Contact and company scoring
- Content strategy
- Collaboration tools
- The ability to create multi-language versions of landing pages
- Campaign management
- Campaign conversion optimization (e.g., A/B testing, ad conversion events, contact creation attribution)
- Advanced Facebook Messenger features
- Advanced SEO recommendations
- Website traffic analysis
- Up to 25 dashboards, 30 reports per dashboard
- Custom reporting
- Up to 100 shared inboxes
- Up to 1 million products in product library
- Salesforce and Google Search Console integration
- Phone support
HubSpot sells additional marketing contacts in bundles of 5,000 starting at $225 per month.
Enterprise
Pricing for the Enterprise plan starts at $3,600 per month for 10,000 marketing contacts. It includes all of the features of the Professional plan, plus:
- List segmentation (up to 1,500 active lists)
- Up to 50 dashboards, 30 reports per dashboard
- Integration with YouTube analytics
- Single sign-on
- Partitioning
- Hierarchical teams
- Permission sets
- Field-level permissions
- Email send frequency cap
- Custom objects
- Salesforce custom object sync
- Adaptive testing
- Sandboxes
- Multi-touch revenue attribution
- Behavioral event triggers and reporting
- Predictive lead scoring
Companies can purchase additional marketing contacts in increments of 10,000 contacts starting at $100 per month.
CRM Suite Bundle
For companies that want to purchase more than one HubSpot software solution, the vendor offers a bundled CRM Suite for a single price. For example, small businesses can purchase a Starter CRM Suite for $50 per month that covers the free CRM tool, plus the Starter plan of the Marketing Hub, Sales Hub, CMS Hub, Service Hub and Operations Hub. The Professional CRM Suite, which covers the Professional plans of the abovementioned solutions, costs $1,781 per month, while the Enterprise CRM Suite is priced at $5,000 per month.
Additional Costs to Consider
Onboarding
Users on the Professional and Enterprise plans will need to pay a one-time onboarding fee. The HubSpot onboarding team provide guidance in specific areas like:
- Lead conversion
- Data segmentation
- Email marketing
- Traffic and website analysis
- Content strategy
- Automated lead nurturing workflows
- Data migration from existing CRM software
- Campaign setup and custom reporting (for Enterprise plan users)
Onboarding is delivered remotely and costs $3,000 under the Professional plan and $6,000 under the Enterprise plan.
Optional Features
HubSpot offers several optional features. Unless otherwise noted, these features are only available for Professional and Enterprise plan users.
API Limit Increase
Users on all plans can increase their application programming interface (API) call volume of up to 1 million calls per day for $500 per month.
Ad Limit Increase
Organizations can purchase additional ad limits starting at $100 per month. That includes the ability to create an additional 50 ad conversions and 50 audiences.
Custom SSL
For $100 per month, users can purchase additional SSL customization.
Reporting Limit Increase
HubSpot offers additional reporting limit increases of up to 300 dashboards and 3,000 additional custom reports starting at $200 per month.
Dedicated IP Address
Businesses that typically send a high volume of marketing emails can purchase a dedicated IP address for $300 per month.
Transactional Emails
Users can send and track relationship-based emails (e.g., account updates, order confirmation) for $600 per month.
Lists Limit Increase
This feature, which costs $200 per month, lets users increase their segmentation lists by up to 100 active lists and 100 static lists.
Business Units
Companies under the Enterprise plan can manage multiple brands/business units within HubSpot, using different settings, forms, contacts, reports, emails and other features for each brand. It costs $1,000 per month for an additional root domain, 100 active lists, 100 static lists and 100 workflows.
Domains Limit Increase
Enterprise plan users can purchase an additional root domain for $100 per month.
Sandbox Limit Increase
Users under the Enterprise plan can test HubSpot in additional sandboxes for $750 per account, per month.
Conclusion
HubSpot’s Marketing Hub provides robust and scalable pricing for marketers in companies of all sizes. Small teams can benefit from its free plan, and larger organizations with high-volume email sends that need advanced and custom features could look into the Enterprise plan. Prospects interested in the free or Starter plans can sign up on the HubSpot site, while those that want to learn more about the Professional and Enterprise plans can contact the vendor directly.
For more info on marketing automation software pricing, including prices of various software solutions, head over to our pricing guide.