6 Mailchimp Alternatives to Consider

As a business owner, one of the many decisions you’ll need to make is where to spend your marketing budget.

Email marketing is a cost-effective solution to reach prospects directly and build relationships with your target audience.

This marketing strategy also delivers a strong return on investment (ROI). For every $1 spent, you can expect an average return of $42.

In short, email marketing offers immense value to your business.

But if you want email marketing to work, you’ll need software to send those emails, track your campaigns and measure key metrics. And you’ll want software that lets you personalize your marketing efforts. Personalized promotional emails have a 29% higher open rate and 41% higher click rate.

You may have heard about Mailchimp — an email marketing automation platform that lets you manage your email lists and automate your campaigns. 

But is the most popular email platform actually the best choice for your business?

Are there Mailchimp alternatives?

In this resource, we’ve put together a comprehensive guide to the leading Mailchimp alternatives to help you make an informed decision for your business.

Mailchimp Alternatives 

Introduction to Mailchimp

mailchimp logo

What the Vendor Says: “Start with Mailchimp. Our all‑in‑one Marketing Platform has the tools you need to grow — no coding or design skills required.”

About Mailchimp

Mailchimp is an all-in-one marketing automation platform that enables companies to manage their mailing lists and build targeted marketing campaigns.

What’s Offered by Mailchimp?

Mailchimp offers an intuitive drag-and-drop editor that enables businesses to build email campaigns and create new landing pages without any coding or design experience.

The platform offers pre-built templates that users can use to quickly promote their products or services and reach their prospects across different online channels. Mailchimp also offers built-in reporting and analytics, allowing companies to make data-driven decisions for their campaigns. The software integrates with several third-party applications, such as Shopify, Salesforce and Magento.

Additional key features include:

  • Advanced list segmentation
  • Performance tracking
  • Landing page builder
  • Social media management
  • A/B testing
  • Reporting and analytics

Mailchimp dashboard at a glance:

dashboard view of mailchimp dashboard view of mailchimp

How Much Does Mailchimp Cost?

Mailchimp offers four pricing tiers: Free, Essentials, Standard and Premium.

The Free plan offers basic features that businesses can use to build marketing campaigns like basic templates, single-step automation and up to 10,000 monthly email sends.

The Essential plan offers three audiences, all pre-built templates, A/B testing and up to 500,000 monthly email sends. 

The Standard plan offers five audiences, custom templates, advanced analytics and up to 1.2 million monthly email sends. 

The Premium plan offers unlimited audiences, multi-step workflows, advanced segmentation, phone support and up to 3 million monthly email sends.

Here’s a snapshot of Mailchimp’s pricing:

pricing for mailchimp

Pros and Cons of Mailchimp

Pros: Built-in drag-and-drop editor makes it easy to create new email campaigns. Numerous third-party integrations. Free plan available for new businesses. 

Cons: Steep pricing for businesses with a large number of subscribers. Some users note that the reporting could be more intuitive.

Check out our comprehensive review of Mailchimp for more information.

Mailchimp Alternative #1: SharpSpring

sharpspring logo

What the Vendor Says: “A complete sales & marketing platform.”

Introduction to SharpSpring

SharpSpring is a powerful marketing automation tool that’s built to help small to medium-sized businesses manage their marketing campaigns and convert more leads into sales. 

What’s Offered by SharpSpring?

SharpSpring offers a cloud-based solution for businesses and marketing agencies to manage each aspect of their campaigns from one central location. 

Users can use the WYSIWYG editors to build their email marketing campaigns and create targeted landing pages or choose from a range of pre-built templates. The Visitor ID feature allows marketers to track visitors on their website and filter specific contacts for follow-up.

Customized reports and integration with Google Ads enable companies to track the performance of paid search campaigns and gain actionable insight. The platform also integrates with a variety of Content Management Systems (CMS) and Custom Relationship Management Systems (CRM) via the App Marketplace. 

Additional key features include:

  • Behavior-based email automation
  • Visual workflow builder
  • Custom landing pages
  • Campaign tracking
  • Blog builder
  • Dynamic form builder
  • Analytics and reporting

SharpSpring dashboard at a glance:

dashboard view of sharpspring

dashboard view of sharpspringdashboard view of sharpspring

How Much Does SharpSpring Cost?

SharpSpring offers five plans based on the number of contacts a business manages. Each plan offers unlimited users, unlimited support and a full set of features.  

Here’s a snapshot of SharpSpring’s pricing:

sharpspring pricing

There is also a $1,800 one-time onboarding fee.

Pros and Cons of SharpSpring

Pros: Flexible monthly plans with unlimited support available. Visitor ID feature makes it easy to track and follow-up with visitors.

Cons: Steep learning curve for certain features. Some users have also reported occasional glitches with the software when creating landing pages.

Read our comprehensive review of SharpSpring for more details.

Mailchimp Alternative #2: AWeber

aweber logo

What the Vendor Says: “Build your lists, send emails and connect with your audience faster than ever before.”

Introduction to AWeber

AWeber is a robust email marketing tool that provides businesses with the tools they need to deliver personalized emails and send targeted messages to their audiences.

What’s Offered by AWeber?

AWeber offers an intuitive platform with a drag-and-drop editor that allows businesses to create newsletters and automate their email campaigns easily. 

A popular feature is the ability to tag subscribers and trigger campaigns based on the links that prospects click. Businesses can use these features to automate their marketing funnel and nurture their leads. AWeber offers integrations with popular CMS platforms like WordPress, Magento, Drupal and more.

Businesses can import their subscribers with ease from another service and segment their audience based on information like geographical location or actions taken.

Additional key features include:

  • Marketing automation
  • Responsive email design
  • Data segmentation
  • Subscriber management
  • A/B testing
  • HTML email templates 
  • Reporting and analytics

AWeber dashboard at a glance:

dashboard view of aweberdashboard view of aweber dashboard view of aweber

How Much Does AWeber Cost?

AWeber’s offers plans that are based on the number of subscribers a company has. Each plan has all the same features, including unlimited emails, audience segmentation, integrations with third-party applications and more.

Here’s a snapshot of AWeber’s pricing:

aweber pricing

There’s also a free 30-day trial available.

Pros and Cons of AWeber

Pros: Robust auto-responders with comprehensive tracking and reporting. Simple pricing plans and exceptional customer service.

Cons: Limited options for importing data from other sources. Some users note that the interface isn’t as user-friendly as similar solutions.

Read our in-depth review of AWeber for additional information.

Mailchimp Alternative #3: Constant Contact

constant contact logo

What the Vendor Says: “Powerful email marketing made easy.”

Introduction to Constant Contact

Constant Contact is a powerful marketing automation platform that aims to simply email marketing and help businesses drive measurable results with their campaigns.

What’s Offered by Constant Contact?

Constant Contact offers an intuitive drag-and-drop editor and a collection of email templates that businesses can use to manage their marketing campaigns. 

With email marketing automation, businesses can build email sequences that can trigger based on specific actions and automatically resend emails to non-openers. Real-time tracking tools provide key metrics like open rates, clicks and more. 

Constant Contact also offers native integration with many e-commerce solutions, allowing businesses to process abandoned cart emails right from the dashboard.

Additional key features include:

  • Landing page builder
  • Contact management
  • Statistical reporting
  • Social analytics
  • Event marketing tools
  • 24/7 customer support

Constant Contact dashboard at a glance:

dashboard view of constant contactdashboard view of constant contactdashboard view of constant contact

How Much Does Constant Contact Cost?

Constant Contact offers two pricing plans: Email and Email Plus. 

Here’s a snapshot of Constant Contact’s pricing:

constant contact pricing

Note that pricing is based on the number of contacts a business manages.

Email plan pricing:

  • 0 – 500 contacts: $20/month
  • 501 – 2,500 contacts: $45/month
  • 2,501 – 5,000 contacts: $65/month
  • 5,001 – 10,000 contacts: $95/month
  • 10,001 – 15,000 contacts: $195/month
  • 15,001 – 25,000 contacts: $225/month
  • 25,001 – 30,000 contacts: $295/month
  • 30,001 – 35,000 contacts: $315/month
  • 35,001 – 50,000 contacts: $335/month
  • More than 50,000 contacts: Contact the sales team

Email Plus plan pricing:

  • 0 – 500 contacts: $45/month
  • 501 – 2,500 contacts: $70/month
  • 2,501 – 5,000 contacts: $95/month
  • 5,001 – 10,000 contacts: $125/month
  • 10,001 – 15,000 contacts: $195/month
  • 15,001 – 25,000 contacts: $225/month
  • 25,001 – 30,000 contacts: $295/month
  • 30,001 – 35,000 contacts: $315/month
  • 35,001 – 50,000 contacts: $335/month
  • More than 50,000 contacts: Contact the sales team

Constant Contact offers a free 60-day trial, double than what most of its competitors offer.

Pros and Cons of Constant Contact

Pros: Drag-and-drop editor makes it easy to customize emails and create newsletters. Multiple options for uploading contacts.

Cons: Lack of notifications when new subscribers sign up. Some users note that the reporting features lack customization.

To learn more, check out our comprehensive Constant Contact review.

Mailchimp Alternative #4: ConvertKit

convertkit logo

What the Vendor Says: “Spend less time on email marketing and more on creating.”

Introduction to ConvertKit

ConvertKit is a cloud-based email marketing platform that comes with a robust set of tools for bloggers and small businesses to grow their mailing list and manage their campaigns. 

What’s Offered by ConvertKit?

ConvertKit offers a platform that strives to simplify email marketing. Businesses can use customizable opt-in forms to turn visitors into subscribers. These forms can easily be embedded on popular CMS platforms like WordPress via integration or by pasting in a line of JavaScript code.

ConvertKit makes it easy to manage custom email marketing sequences. Automation rules can also be set up and triggered based on certain actions for new subscribers or current customers.

ConvertKit also offers a landing page builder and fully customizable templates that are ready for mobile devices. With analytics and reporting features, businesses can track conversion rates and gain actionable insight into their email marketing campaigns.

Key features include:

  • Drag-and-drop interface
  • Visual automation
  • Sequence builders
  • Subscriber management
  • Personalized messages
  • Third-party integrations

ConvertKit dashboard at a glance:

dashboard view of convertkitdashboard view of convertkit

How Much Does ConvertKit Cost?

ConvertKit offers pricing plans that are based on the number of subscribers a company has.

Here’s a snapshot of ConvertKit’s pricing:

convertkit pricing

ConvertKit offers a calculator for those with more than 5,000 subscribers to estimate their costs. Customers who pay for a full year up front can get two full months off or save about 15%.

Pros and Cons of ConvertKit

Pros: Intuitive drag-and-drop sequence builder for creating automated workflows. Customizable opt-in forms and extensive reporting features.

Cons: Limited to only email marketing, but can integrate with other marketing tools. Higher cost than similar solutions.

Check out this comprehensive review of ConvertKit for more information.

Mailchimp Alternatives #5: Drip

drip logo

What the Vendor Says: “Turn customer data into customer loyalty.”

Introduction to Drip

Drip is a marketing automation platform that enables business-to-consumer (B2C) businesses to build a visual workflow of their email marketing campaigns and reach their prospects with targeted messaging.

What’s Offered by Drip?

Drip offers a cloud-based solution that allows users to customize and automate their email campaign workflows through six steps: action, decision, goal, fork, delay and exit. All of this can be achieved through the intuitive drag-and-drop interface.

Drip offers additional tools like widgets, embedded forms and triggered pop-ups that enable businesses to grow their mailing lists and generate more leads. Drip makes it easy to segment audiences based on specific actions with on-point personalization, allowing for more targeted messaging.

Drip integrates with Facebook Custom Audience, allowing businesses to create custom ads on Facebook and set up automated workflows. Users can connect with other third-party applications through APIs and pre-built integrations to further extend the functionality of the platform.

Key features include:

  • Unlimited users and email sends
  • Campaign templates
  • Subscriber tagging
  • Performance tracking
  • Subscriber management
  • Application Programming Interface (API) access
  • Third-party integrations
  • Split testing

Drip dashboard at a glance:

dashboard view of dripdashboard view of dripdashboard view of drip

How Much Does Drip Cost?

Drip starts at $49 per month for up to 2,000 subscribers and includes a full set of features like audience segmentation, behavior tracking, third-party integrations and more.

Here’s a snapshot of Drip’s pricing:

drip pricing

A 14-day free trial is also available.

Pros and Cons of Drip

Pros: Intuitive workflow builder with a drag-and-drop interface. New integration with Facebook Custom Audiences.

Cons: Not intended for B2B organizations. Some users note an initial learning curve with the platform.

Check out this comprehensive review of Drip for more details.

Mailchimp Alternative #6: GetResponse

getresponse logo

 

What the Vendor Says: “Grow your audience, promote services, and sell products with marketing software that does the job for you.”

Introduction to GetResponse

GetResponse is a comprehensive marketing automation platform that provides businesses the tools they need to create sales funnels and grow their revenues.

What’s Offered by GetResponse?

GetResponse offers a robust email marketing software. With the drag-and-drop editor and customizable templates, businesses can create newsletters and deploy professional campaigns quickly.

GetResponse also offers an intuitive landing page builder. With mobile-responsive templates and a built-in image editor, businesses can create professional landing pages for sales, webinars, opt-ins and more. 

Businesses can use the marketing automation workflows with the drag-and-drop interface to automatically take certain actions based on user behaviors for more precise targeting.

Key features include:

  • Marketing automation
  • Landing page builder
  • Reporting and analytics
  • Webinar integration
  • A/B testing

GetResponse dashboard at a glance:

dashboard view of getresponsedashboard view of getresponse dashboard view of getresponse

How Much Does GetResponse Cost?

GetResponse offers four pricing tiers: Basic, Plus, Professional and Enterprise.

Here’s a snapshot of GetResponse’s pricing and included features for each plan:

getresponse pricing

Businesses can save 18% by switching to an annual plan or 30% by paying for two years up front. Prospective clients can sign up for a free 30-day trial.

Pros and Cons of GetResponse

Pros: Robust marketing platform with ready-made workflows and a selection of pre-built templates. Integration with third-party applications like WordPress and Shopify.

Cons: No free plan for beginner email marketers. Some users note limited functionality with the template builder and dated default templates.

Read our in-depth GetResponse review for more information.

The Right Mailchimp Alternative for Your Business

Finding a marketing automation tool to track and manage your email marketing campaigns can be difficult.

Here are some Mailchimp alternatives we recommend for different types of businesses:

The Right Mailchimp Alternative for Bloggers and Online Creators

We recommend bloggers and online creators check out:

  • ConvertKit

The Right Mailchimp Alternative for Small to Mid-Sized Companies

We recommend small to mid-sized companies check out:

  • AWeber

The Right Mailchimp Alternative for Enterprises

We recommend enterprises check out:

  • GetResponse

Conclusion

Marketing automation software has robust functionality that allows businesses to capture more leads and move them through the sales funnel.

Mailchimp is a popular marketing automation and email marketing tool that offers advanced segmentation and performance tracking.

But it’s not the only option on the market. If you’re looking for Mailchimp alternatives, use our comprehensive research as a starting point.

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