The right marketing automation software can help your business create campaigns and reach prospects across channels like email, social media and search engines.
It allows you to track leads through your entire marketing and sales funnel, and use automation tools to provide a more personalized experience.
When talking about marketing automation, HubSpot is one brand that immediately comes to mind.
But are there better alternatives? Are other marketing automation tools more suited to your business?
If you’re looking for HubSpot alternatives, you’ll find this comparison guide helpful.
We compare the leading marketing automation platforms on the market and provide details about each vendor, including key features and pricing. Use this guide to find a HubSpot alternative that’s right for your business.
HubSpot Alternatives:
Introduction to HubSpot
What the Vendor Says: “Marketing, sales, and service software that helps your business grow without compromise. Because ‘good for the business’ should also mean ‘good for the customer.’”
About HubSpot
HubSpot is a powerful all-in-one marketing automation software that enables organizations of all sizes to launch effective marketing campaigns and track the entire sales funnel from one place.
What’s Offered by HubSpot?
HubSpot offers a robust set of marketing automation features that help companies grow their traffic, convert leads and retain customers. Marketing teams can create professional emails and landing pages with the WYSIWYG builder or choose from a library of built-in templates.
Companies can track new leads across different channels and view every touchpoint and interaction. This data, combined with built-in marketing automation tools, allows companies to create hyper-targeted campaigns based on each lead’s behavior and close more sales.
HubSpot has built-in analytics that provides deep insight into the entire customer journey as they move through the sales funnel. Companies can connect with Salesforce to organize customer data and interactions or use HubSpot CRM, which is available for free.
Additional features include:
- Landing page and email templates
- A/B split testing
- Free HubSpot spot
- Lead management
- Analytics and reporting
- Social media tracking
- Salesforce integration
HubSpot dashboard at a glance:
How Much Does HubSpot Cost?
HubSpot offers three paid plans: Starter, Professional and Enterprise.
The Starter plan is $18 per month for 1,000 contacts and includes access to features like ad management, list segmentation, email marketing and more.
The Professional plan is $800 per month for 1,000 contacts and includes marketing automation, content creation tools, landing pages, campaign reporting and more.
The Enterprise plan is $3,600 per month for 10,000 contacts and includes everything in the Professional plan as well as event-based segmentation, lead scoring and more.
HubSpot also offers a free plan, which includes basic features like external form tracking, email marketing (up to 2,000 email sends), ad management, list segmentation and more.
A free 14-day trial is available.
Pros and Cons of HubSpot
Pros: Intuitive interface makes it easy to build marketing campaigns. Landing page and email templates come with drag-and-drop functionality. HubSpot CRM is free.
Cons: Some users note a steep learning curve with all the functionality. Certain features, like social media tools and analytics, are only available with a paid plan.
Check out Better Buys’ HubSpot review for more information.
HubSpot Alternative #1: Act-On
What the Vendor Says: “Maximize your marketing potential.”
Introduction to Act-On
Act-On is an all-inclusive marketing automation platform that provides businesses with the tools they need to optimize their campaigns, generate more leads and grow their revenue.
What’s Offered by Act-On?
Act-On offers a robust suite of applications for marketing automation, email marketing, lead generation, social media management and analytics. Act-On’s automated programs enable users to set up and deploy campaigns using “if-then” logic that automatically triggers the next step in a marketing campaign.
The email marketing module offers a drag-and-drop editor for building professional emails. Act-On also offers Adaptive Sending — a feature that allows companies to deliver emails at optimal times based on a contact’s behavior.
The inbound marketing module enables companies to attract prospects and increase engagement. Companies can build targeted landing pages, capture emails, track website visitors and measure which channels are most active.
Additional features include:
- Event-triggered email
- Landing page builder
- WYSIWYG email editor
- Social media tracking
- Lead scoring
- Mailing list management
- Analytics and reporting
Act-On dashboard at a glance:
How Much Does Act-On Cost?
Act-On offers two plans: Professional and Enterprise.
The Professional plan starts at $900 per month and includes basic functionality, three marketing users, 50 sales users and 30,000 automatic phone calls daily. The Enterprise plan provides advanced reporting functionality, account-based marketing, integration with CRM systems, six marketing users and 100 sales users. Pricing for that plan is not publicly available, so please contact the vendor directly for a quote.
Pros and Cons of Act-On
Pros: Powerful marketing automation platform with a robust set of features. Comprehensive onboarding and training materials are available.
Cons: Understanding all the features of the platform has a steep learning curve. Integration with CRM systems is only available with the more expensive Enterprise plan.
Check out Better Buys’ in-depth review of Act-On for more information.
HubSpot Alternative #2: Oracle Eloqua
What the Vendor Says: “Personalized experiences increase conversions and accelerate sales.”
Introduction to Oracle Eloqua
Oracle Eloqua is a B2B marketing automation software that enables marketers to set up more effective campaigns and track the entire customer journey.
What’s Offered by Oracle Eloqua?
Oracle Eloqua combines email marketing, campaign management, lead management and reporting in a single platform.
Marketing teams can deploy campaigns that reach customers across different channels, including email, social, search and mobile. They can also measure the results of their campaigns in real-time with the analytical tools provided.
Oracle Eloqua offers a simple interface for managing leads as they move through the sales funnel. Marketers can aggregate behavior data for each contact and run multiple lead scoring models. Oracle Eloqua also offers robust sales and marketing alignment features that enable companies to close more deals.
Additional features include:
- Targeting and segmentation
- Campaign management
- Lead management
- Sales and marketing alignment
- Lead scoring and tracking
- Reporting and analytics
Oracle Eloqua’s dashboard at a glance:
How Much Does Oracle Eloqua Cost?
Oracle offers three plans for its marketing automation software: Basic, Standard and Enterprise. Pricing information isn’t publicly displayed. Prospective clients will need to reach out to Oracle’s sales team for more specific pricing information.
Pros and Cons of Oracle Eloqua
Pros: Ability to create automated campaigns across multiple channels and measure engagement. Offers third-party integrations with over 700 applications.
Cons: Deploying the software requires a lengthy implementation process. Steep learning curve to fully use the platform.
Check out the Better Buys Oracle Eloqua review to learn more.
HubSpot Alternative #3: DemandCenter
What the Vendor Says: “Full service Channel Marketing Automation and Digital Concierge to create and launch inbound and outbound partner campaigns, track prospect interest and generate higher quality leads for partners, even if you have little time or resources.”
Introduction to DemandCenter
DemandCenter is an intuitive marketing automation platform by eTrigue that helps B2Bs build and launch effective marketing campaigns.
What’s Offered by DemandCenter?
DemandCenter offers a drag-and-drop builder that enables marketing teams to build simple or sophisticated marketing campaigns across different channels. Users can create professional-looking emails or choose from a library of templates. They can also conduct A/B tests and measure key metrics like open rates and click-through rates.
DemandCenter also tracks every website visit and creates a “digital biography.” The entire history of a contact is displayed in a single location, making it easier for teams to create highly targeted campaigns. Sales teams can get real-time lead alerts as prospects move through the sales funnel.
Additional features include:
- Drag-and-drop campaign builder
- Google AdWords visibility
- Landing page builder
- Email marketing
- Website visitor tracking
- Prospect activity history
- Engagement statistics
DemandCenter dashboard at a glance:
How Much Does DemandCenter Cost?
eTrigue doesn’t publicly display its pricing information, so please contact the vendor directly for a quote.
Pros and Cons of DemandCenter
Pros: Drag-and-drop builder makes it easy to build marketing campaigns. Quick implementation process and excellent customer support.
Cons: Primarily targeted towards B2B organizations. Learning the platform’s functionality requires an initial learning curve.
Check out Better Buys’ DemandCenter review for more details.
HubSpot Alternative #4: Keap (Formerly Infusionsoft)
What the Vendor Says: “Wish you had eight arms? Us too. That’s why we built Keap. Our CRM and sales and marketing tools help you get more done with less work so you can grow your business.”
Introduction to Keap
Keap (formerly Infusionsoft) is a cloud-based sales and marketing automation platform that enables companies to build dynamic campaigns and track their leads through the sales cycle.
What’s Offered by Keap?
Keap offers an intuitive campaign builder with a drag-and-drop interface. Teams can quickly create a campaign that automatically captures new leads, assigns tasks and sends emails. The solution integrates with Keap’s own CRM tool. Information about each lead, including any contact information and interactions, are stored in one place.
Keap also offers robust email marketing features, which include access to a library of professional templates and list segmentation for enhanced targeting. Companies can also conduct A/B testing and track their results. The sales pipeline feature offers an interactive way for companies to track and manage their leads throughout the sales process.
Additional features include:
- Marketing automation
- Contact management
- Leading scoring
- List segmentation
- Email templates
- Landing page builder
- Customer invoicing
- Sales pipeline
- Mobile app
Keap dashboard at a glance:
How Much Does Keap Cost?
Keap has three pricing plans with CRM functionality, email marketing, business phone line and text messaging, appointments, and quotes, invoices and payments.
- The Pro plan starts at $199 per month for two users and 1,500 contacts.
- The Max plan starts at $289 per month for three users and 2,500 contact. It adds on promo codes and marketing analytics.
- The Ultimate plan starts at $349 per month for three users and 2,500 contacts. It adds on advanced marketing and sales tools, as well as custom user access controls.
Pros and Cons of Keap
Pros: All-in-one marketing automation platform with CRM functionality. Numerous third-party integrations and Marketplace apps available.
Cons: Additional training required to learn all the features. Customers are required to pay a one-time onboarding fee. Plans are limited to 500 contacts and one user.
To learn more about this vendor, check out Better Buys’ comprehensive Keap review.
HubSpot Alternative #5: Moosend
What the Vendor Says: “The all-in-one marketing platform your business deserves.”
Introduction to Moosend
Moosend is a robust platform that combines email marketing with powerful automation tools, enabling small to mid-sized companies to manage their marketing efforts more effectively.
What’s Offered by Moosend?
Moosend offers a highly intuitive interface that makes it easy for companies to build email marketing campaigns that convert. The drag-and-drop editor allows users to create professional-looking emails. They can also choose from a library of responsive templates.
Moosend also offers a set of marketing automation tools. With pre-built automation templates, teams can follow up with targeted emails based on specific actions (e.g., sending an email to visitors who abandon their carts) and increase conversions.
Marketing teams can measure key metrics of their email marketing campaigns with the platform’s included analytics features. These include open and click-through rates, unsubscribes and more. Moosend also integrates with many popular platforms, such as WordPress and WooCommerce, without requiring any HTML knowledge.
Additional features include:
- Drag-and-drop functionality
- Marketing automation tools
- List segmentation
- Responsive email templates
- Behavioral analytics
- A/B testing
- Third-party integrations
Moosend dashboard at a glance:
How Much Does Moosend Cost?
Moosend offers a 30-day free trial that includes unlimited emails, automation workflows, a single landing page and a single form. It has two pricing plans that’s based on the number of subscribers: Pro and Enterprise. The Pro plan many features like transactional emails and a SMTP server. It starts at $9 per month for up to 500 subscribers. The Enterprise plan adds more features, such as custom reporting, single sign-on, an account manager, priority support, premium campaign performance, deliverability and strategy optimization and a service-level agreement. Pricing for this plan is only available as a custom quote.
Pros and Cons of Moosend
Pros: Intuitive interface with a drag-and-drop editor that makes it easy to create emails and landing pages.
Cons: Native SMS messaging capability is not offered. Moosend is only accessible from a browser as a mobile app is not available.
Check out Better Buys’ Moosend review for more information.
HubSpot Alternative #6: 366 Degrees
What the Vendor Says:
Introduction to 366 Degrees
366 Degrees is a marketing automation platform that combines robust email marketing tools and powerful CRM integrations.
What’s Offered by 366 Degrees?
366 Degrees offers simple automation tools that enable small to mid-sized companies to build cross-channel campaigns and acquire more leads. Users can create content for landing pages, email campaigns, social media and video.
Marketing teams can track the effectiveness of their campaigns in real-time and measure engagement as leads move through the sales funnel. 366 Degrees offers seamless integration with CRM platforms, such as Salesforce and Nimble.
Additional features include:
- Marketing automation
- CRM integrations
- Social media marketing
- Real-time metrics
- Leading scoring
- Landing pages and forms
- Dynamic content
366 Degrees dashboard at a glance:
How Much Does 366 Degrees?
366 Degrees offers three pricing plans: Ignite, Grow and Expand. Each plan includes unlimited users, CRM integration, email marketing, social media marketing, business analytics and more.
The Ignite plan is $125 a month for 50,000 emails and 50,000 contacts.
The Grow plan is $366 a month for 100,000 emails and 100,000 contacts.
The Expand plan is $745 a month for 250,000 emails and 250,000 contacts.
Pros and Cons of 366 Degrees
Pros: Powerful marketing automation platform that integrates seamlessly with Salesforce and Nimble. Offers click-and-drag functionality for building workflows.
Cons: Some users note an initial learning curve with understanding all of the platform’s functionality.
Check out Better Buys’ 366 Degrees review for more details.
The Right HubSpot Alternative for Your Business
HubSpot is a powerful marketing automation platform. But other alternatives may be more suitable for your business.
We recommend the following HubSpot alternatives for these types of businesses:
The Right HubSpot Alternative for Small to Mid-Sized Businesses
We recommend you check out:
The Right HubSpot Alternative for B2Bs
We recommend you check out:
The Right HubSpot Alternative for Large Enterprises
We recommend you check out:
Conclusion
Marketing automation software offers advanced functionality that allows companies to launch multichannel campaigns and nurture new leads through the sales funnel.
HubSpot is a popular all-in-one inbound marketing platform that combines email marketing with powerful automation tools and reporting features.
However, the marketing automation market has many HubSpot alternatives that may be a better fit for your business. Better Buys has several in-depth resources that can help you make your decision.