Constant Contact Pricing: Costs and Pricing Plans

Disclaimer: We source public information for Constant Contact’s pricing, including its own site. All pricing information within this resource is accurate at the time of publication.

Constant Contact is an email marketing software solution that helps businesses efficiently acquire and retain their customers via campaigns. Marketers can send a series of personalized emails, track deliverability and other metrics, group email subscribers into specific segments and more. Constant Contact is intended for marketers in companies of all sizes.

In this post, we’ll discuss Constant Contact’s pricing in more detail.

Does Constant Contact have a free plan?

No, Constant Contact doesn’t offer a free plan, but prospects can participate in a 60-day free trial simply by signing up for it via its site. Once the trial ends, they can choose from either of the two paid plans.

Constant Contact Pricing Plans

Constant Contact has two plans which provide tiered pricing based on the number of contacts a company has. While the pricing is based on per month, the vendor offers a 15% discount for prepaying annually. Also, Constant Contact has a 30% discount for nonprofits, as well as unique pricing for franchises and associations through its Partner Program.

We also want to mention that Constant Contact has optional SMS functionality that can be added to either the Core or Plus plan. It starts at $10 per month for up to 500 text messages.

Here’s the info on the two plans.

Core

The Core plan starts at $9.99 per month for up to 500 contacts. It accommodates up to five users and includes basic marketing automation features, such as:

  • Subscriber contact database
  • Subscriber/customer segmentation
  • Drag-and-drop email editor
  • Up to 1 GB image storage
  • Stock image library
  • Email marketing templates
  • Built-in recommendations
  • A/B testing of subject lines
  • Embedded videos in emails or landing pages
  • Integration with Facebook and Instagram ads
  • Lead generation landing pages and website sign-up forms
  • Integration with gift card incentives program
  • Automated welcome email for new contacts
  • Event management
  • Marketing calendar
  • The ability to conduct polls among contacts
  • Reporting (e.g., customer list growth, email clicks and bounces, social posts reach and engagement)
  • Integration with third-party applications (e.g., Gmail, Outlook, Salesforce, Canva)
  • Social media posting and sharing
  • A mobile app
  • Help center with knowledge base, tutorials, blogs, community forums and more
  • Customer support via phone and live chat

As mentioned above, there is tiered pricing based on the number of contacts:

  • Up to 500 contacts for $9.99 per month
  • 501-2,500 contacts for $35 per month
  • 2,501-5,000 contacts for $55 per month
  • 5,001-10,000 contacts for $80 per month
  • 10,001-15,000 contacts for $105 per month
  • 15,001-20,000 contacts for $130 per month
  • 20,001-25,000 contacts for $155 per month
  • 25,001-30,000 contacts for $180 per month
  • 30,001-35,000 contacts for $210 per month
  • 35,001-40,000 contacts for $240 per month
  • 40,001-45,000 contacts for $270 per month
  • 45,001-50,000 contacts for $300 per month
  • Over 50,000 contacts available by quote

Plus

The Plus plan starts at $45 per month for up to 500 contacts, It includes all of the features of the Core plan, plus:

  • Unlimited users
  • 2 GB image storage
  • Lookalike Facebook ad targeting
  • Integration with Google ads
  • SMS (text) signup
  • Direct integration with Etsy, Shopify and eBay
  • Email newsletter archive
  • Automated resends to non-openers
  • Birthday and anniversary greetings
  • Abandoned cart reminders
  • Automated email behavior series
  • Conversions and sales reporting metrics
  • Automatic generation of engagement segments
  • The ability to segment customers by best, recent, one-time, lapsed or recent factors
  • The ability to create and manage a single website
  • Surveys
  • Personalized kickoff call

The Plus plan’s tiered pricing is:

  • Up to 500 contacts for $45 per month
  • 501-2,500 contacts for $70 per month
  • 2,501-5,000 contacts for $95 per month
  • 5,001-10,000 contacts for $120 per month
  • 10,001-15,000 contacts for $180 per month
  • 15,001-20,000 contacts for $225 per month
  • 20,001-25,000 contacts for $270 per month
  • 25,001-30,000 contacts for $310 per month
  • 30,001-35,000 contacts for $350 per month
  • 35,001-40,000 contacts for $370 per month
  • 40,001-45,000 contacts for $390 per month
  • 45,001-50,000 contacts for $410 per month
  • Over 50,000 contacts available by quote

Customer Relationship Management (CRM) Platform

For companies that want to add on CRM features, there’s a Marketing Automation+ solution that starts at $449 per month. It includes robust features like lead scoring, opportunity management, sales automation, advanced workflows, analytics and a dedicated onboarding expert.

Additional Services

Constant Contact provides several services to help companies get their marketing activities up and running. The services include strategy building, email creation, content curation, set up of custom reporting and website/online store creation. Pricing for the services start at $50 per month.

What is Constant Contact’s refund policy?

Constant Contact offers a 30-day guarantee, so if a client isn’t satisfied with the software and wants to cancel, they’ll be eligible for a full refund.

Conclusion

Businesses can choose from either the Core or Plus plan and pay a monthly subscription based on the number of contacts it has. The Core includes basic yet robust functionality, while the Plus plan adds on advanced features. Prospects that want to learn more about the software can sign up for a free trial or contact the vendor for more info.
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