ConvertKit Pricing and Alternatives in 2021

Marketing automation is vital to a business on the rise. 

As you begin to scale, managing your marketing campaigns can become too much for a single employee (or even a team of employees) to tackle on their own. 

That’s why, if you’re going to remain competitive, you’re going to need a marketing automation platform. 

ConvertKit is a popular option for automating a number of key marketing functions. It’s primarily centered around email outreach for bloggers. 

How much does ConvertKit cost? How does it compare to some of its largest competitors in the email marketing tool universe? 

In this resource, we’ll give you a complete overview of ConvertKit. We’ll focus first on pricing and what it offers, then move to its competition, and last (but not least) give a clear recommendation for whether ConvertKit is right for you.

Constant Contact, Mailchimp, Salesforce Pardot, and Hubspot Logos

Introduction to ConvertKit

ConvertKit Logo

What the Vendor Says: “Email Marketing for Online Creators”

Introduction to ConvertKit 

ConvertKit was designed to help bloggers drive revenue from their email lists. 

It’s an email marketing platform that provides resources to aid bloggers in growing their online business. It does this through a number of included features, such as inclusive reporting, widgets and automated workflows. 

What’s Offered by ConvertKit? 

There are a number of great and useful features offered by ConvertKit that are useful for bloggers all over the world. 

Simply put, ConvertKit gives these bloggers an opportunity to monetize their email subscription list, drawing on an existing pool of untapped potential customers. 

Some of the main features that make ConvertKit a useful tool include: 

  • Customizable opt-in forms
  • Reporting services
  • Visual automation
  • Personalized sequence builders
  • Subscriber management services
  • Email content editing
  • Broadcasts

How Much Does ConvertKit Cost?

ConvertKit Pricing Overview

ConvertKit’s pricing is determined by a blogger’s subscriber count. The larger your email list is, the more you’ll pay for your ConvertKit account. This makes sense, as a deeper prospect pool will lead to the potential to generate more revenue. 

Here’s a breakdown of each of ConvertKit’s pricing plans:

  • $29 per month for up to 1,000 subscribers
  • $49 per month for up to 3,000 subscribers
  • $79 per month for up to 5,000 subscribers
  • $99 per month for up to 8,000 subscribers
  • $119 per month for up to 10,000 subscribers
  • $149 per month for up to 15,000 subscribers
  • $179 per month for up to 20,000 subscribers
  • $199 per month for up to 25,000 subscribers
  • $259 per month for up to 35,000 subscribers
  • $319 per month for up to 45,000 subscribers
  • $379 per month for up to 55,000 subscribers
  • $439 per month for up to 65,000 subscribers
  • $499 per month for up to 75,000 subscribers
  • $559 per month for up to 85,000 subscribers
  • $619 per month for up to 95,000 subscribers

To learn more, check out our complete review of ConvertKit.

ConvertKit Alternative #1: Constant Contact

Constant Contact Logo

What the Vendor Says: Email Marketing and More, Made Easy

Introduction to Constant Contact 

Our first ConvertKit alternative service is Constant Contact. 

This is an email marketing solution and marketing automation tool that can be used by bloggers and businesses alike. It helps with both email and social advertising efforts. 

Constant Contact was designed to help businesses find, convert and retain customers. It does this through advanced targeting. 

Constant Contact also has a mobile application that helps you manage your email marketing while on the go. 

What’s Offered by Constant Contact? 

There are a number of beneficial features offered by Constant Contact. Some of them are: 

  • Marketing automation, including an autoresponder series, anniversary or birthday emails, welcome emails and more. 
  • Contact management dashboard
  • Email template library
  • E-commerce integration, including abandoned cart emails
  • Statistical reporting that shows clicks, unsubscribes, forwards, spam reports, opens and more
  • Event marketing tools to help you drive event attendance, including the ability to create invitations and registration forms for events

How Much Does Constant Contact Cost?

Constant Contact Pricing Overview

Constant Contact is priced through two monthly plans. 

The Email Plan is $20 per month for up to 500 contacts.

Constant Contact’s Email Plus Plan starts at $45 per month for up to 500 contacts. This tier adds multiple users, subject line A/B tests, surveys/polls, event marketing, coupons and dynamic content. 

To learn more, check out our complete review of Constant Contact.

ConvertKit Alternative #2: Mailchimp

Mailchimp Logo

What the Vendor Says: “All-In-One Integrated Marketing Platform for Small Businesses”

Introduction to Mailchimp 

Another well-known alternative to ConvertKit, Mailchimp is an email marketing and marketing automation tool designed for companies of all sizes, from bloggers to enterprise-level corporations. 

Mailchimp is specifically designed to improve communication with prospects and create conversions. 

One major benefit of Mailchimp is that it gives users complete control over their campaigns. It also uses a built-in analytics reporting system and has an intuitive drag-and-drop builder to make creating email marketing messages a breeze. 

What’s Offered by Mailchimp? 

Some of the major features of Mailchimp include: 

  • The ability to personalize marketing automation (e.g., creating an onboarding series for new customers, generating win-back automated emails)
  • The ability to connect to an e-commerce store to reach out to prospects for cart abandonment and personalized product recommendations 
  • Audience segmentation to help you separate your target audience for future campaigns 
  • A/B Testing on subject lines for your email campaign
  • Performance tracking

How Much Does Mailchimp Cost?

Mailchimp Pricing Overview

With Mailchimp, you can choose either the free plan or a paid plan. 

The Free plan is only for one audience, which can include 2,000 contacts and 10,000 monthly emails. 

The Essentials Plan lets you market to three different audiences. This includes 500,000 monthly emails. Prices range from $9.99 per month to $259 per month based on the number of contacts you have. 

The Standard Plan works for five audiences, 100,000 contacts and 1.2 million emails per month. Pricing is between $14.99 per month and $499 per month based on the number of contacts you have 

The Premium Plan works for unlimited audiences, more than 200,000 contacts and 3 million monthly emails. It costs between $299 per month and $1,099 per month based on your contact list.

To learn more, check out our complete review of Mailchimp

ConvertKit Alternative #3: HubSpot

HubSpot Logo

What the Vendor Says: “There’s a Better Way to Grow”

Introduction to HubSpot 

HubSpot is marketing software that was designed for businesses of all sizes. It creates measurable inbound marketing campaigns with increased efficiency. 

With HubSpot, you’ll be provided with tools that can be used to manage website analytics, blogging, email marketing and social media all from one centralized platform. 

What’s Offered by HubSpot? 

Some popular features of HubSpot include: 

  • No-code email creation
  • A visual editor that lets you envision workflows in real time
  • Social media marketing, tracking and contact capabilities
  • Lead management contact profiles
  • Landing page creation and launch
  • Built-in analytics across your landing pages, website, blog posts, social media, emails and more

How Much Does HubSpot Cost?

Hubspot Pricing Overview

HubSpot has one free plan and three paid plans. 

The Free HubSpot Customer Relationship Management (CRM) Plan includes basic marketing features and the CRM function. 

The Starter Plan costs $50 per month and is billed annually. 

The Professional Plan starts at $800 per month, billed annually. The price goes up as you acquire more contacts. This tier comes with a one-time onboarding fee of $3,000.

The Enterprise Plan starts at $3,200 per month, billed annually. Pricing increases when you have more than 10,000 contacts. This plan comes with a one-time onboarding fee of $6,000. 

To learn more, check out our complete review of HubSpot.

ConvertKit Alternative #4: Salesforce Pardot

Salesforce Pardot Logo

What the Vendor Says: “Do More, Stress Less.” 

Introduction to Pardot 

Pardot is a part of the Salesforce suite of services. It’s B2B marketing automation software that allows marketers to improve lead generation results and pair marketing with the goals of your sales team. 

Salesforce is a well known and respected name in the workflow software field, most notably for its CRM service, which monitors the entire sales funnel. 

What’s Offered by Pardot? 

Pardot has a number of features that make it a strong alternative to ConvertKit. They include: 

  • Email marketing campaigns with features such as an email builder, automation/personalization and A/B testing
  • A dynamic lead management tool to create workflows for each audience 
  • Sales alignment that integrates with the Salesforce CRM so both systems can work together to drive conversions 
  • Lead generation through landing page construction
  • Integration with Google Adwords to track return on investment (ROI) on ad campaigns
  • ROI reporting

How Much Does Pardot Cost?

Salesforce Pardot Pricing Overview

Pardot has four monthly pricing plans. Pardot’s Growth Plan costs $1,250 per month. The Plus Plan is $2,500 per month. The Advanced Plan comes out to $4,000 per month. The Premium Plan, designed for enterprises, costs $15,000 a month.

To learn more, check out our complete review of Pardot

In Conclusion 

If you’re a blogger, ConvertKit is a tremendous resource that will automate your email marketing efforts and help you monetize your growing web presence. However, for businesses that aren’t blogs, the alternative solutions listed here all have their pros and cons. 

By understanding the structure, pricing and features of ConvertKit and four of its biggest competitors, you can make a more informed decision when it’s time to invest in a marketing automation platform that suits your needs.