Privacy Policy

Better Buys provides reviews and insights on business intelligence vendors via its website, landing pages, and through email (you will always be given the opportunity to opt-out of receiving these notifications).

Better Buys is committed to protecting the privacy of its users. To demonstrate this commitment, Better Buys has created this privacy policy (the “Privacy Policy”) governing Better Buys’ use of the information that is collected.

By accessing and viewing Better Buys you agree to the terms and conditions of this Privacy Policy. In order to access certain content you may be required to register by providing certain limited information regarding you and the company you represent. Even if you do not register with us, we will still collect some information from you when you visit the website.


A cookie is a piece of data stored on your hard drive containing information about you including your use of the website. Better Buys employs cookies to recognize you and your access privileges on our website. We also use cookies to track the usage of our websites in order to enhance your experience. If you do not accept cookies you may not be able to access certain content.

Log Files

We use IP addresses to analyze trends, administer the website, track users’ movement, and gather broad demographic information for aggregate use. IP addresses that we collect are not linked to personally identifiable information.

External Links

Better Buys contains links to other 3rd party websites. Please be aware that Better Buys is not responsible for the privacy practices of such other sites. We encourage our users to read the privacy statements of each and every website that you visit from our website or through the interactive sessions.

Registration Forms

In order to access certain content and to participate in interactive sessions, you will be asked to complete a registration form. During registration, you are required to provide contact information, for you and the company you represent as well as business information about the company you represent. Better Buys may use this contact information as a means of confirmation of your identity, position, or relationship to particular enterprise of company.

Information Collection and Use From Registration Forms

When you complete a Better Buys registration form, we ask you to share limited information about yourself and the company you represent. Only disclose business information that you are authorized to disclose. During interactive sessions, we may also collect your opinions and preferences regarding certain products or services. We use this information to provide you with quality services as well as with offers that we think are relevant to you based on the preferences you share at registration or during interactive sessions. Please see the Information Sharing and Disclosure section below.

Using your contact information, Better Buys may also send you e-mail messages under the following circumstances, among others:

  • To respond to an inquiry or request for information
  • To thank you for contacting Better Buys
  • To welcome you to Better Buys and to its products and services
  • To explain new content, features and offerings
  • To notify you of special promotions
  • To communicate with you regarding customer service related issues.

Your contact information may be made available or provided to third-party service providers and contractors (such as the website webmaster) that are contractually obligated to protect your information as disclosed in this Privacy Policy. In order to maintain accurate records concerning communications that Better Buys may have received from or sent to you, Better Buys may also indefinitely store any information that you provide to Better Buys.

Information Sharing and Disclosure

Once you complete a registration form, you are providing Better Buys with personally identifiable information. In situations where you accessed 3rd party sponsored content, Better Buys will pass on this information only after you have viewed the sponsored content and only to the company that has paid for the listing of that particular content. The provider’s use of this information is governed by the provider’s privacy policy and may be used for follow-up by telephone, email, or other common methods. You should contact these providers directly if you have any questions about their use of the information.

You may also occasionally receive information on products, services, special offers and newsletters from 3rd parties. All the content related to such correspondence is provided by our sponsors, and Better Buys disclaims any liability for such content. By virtue of their sponsorship, these 3rd parties may obtain personally identifiable information that visitors voluntarily submit to participate in the promotion. Out of respect for your privacy we present the option to not receive these types of communications. Better Buys will notify the third parties of the Privacy Policy that governs your information. However, Better Buys has no control over the 3rd party sponsors’ use of this information. Better Buys will notify you at the time of requesting personally identifiable information if 3rd party sponsors will obtain such information.

In addition, Better Buys may share certain aggregated demographic information with our sponsors regarding the users of our websites and responses we receive from you through the interactive sessions. The aggregated information that we provide is not linked to any personally identifiable information.

If you have accessed the website from a website of one of our partners or sponsors, then Better Buys may disclose all the information collected about you to such partner or sponsor.

Opt-Out of Future Communications

If, for any reason, you no longer wish to receive e-mail communications from BI Software Insight, please call us at 1-610-695-8600 ext 224.  You will also find an opt-out link in the footer of each of our emails.

Usage Tracking

We monitor how our users use our websites including search terms entered, pages visited and documents viewed. This information is used solely for purposes of enabling us to provide you with a personalized website experience. Aggregated forms of this data may also be used in order to help us understand areas for future research and to identify future features and functions to develop for the websites. This data may also be used by Better Buys, in the aggregate, to identify appropriate offerings.

Security Precautions

Better Buys takes precautions to protect data and information under its control from misuse, loss or alteration. Better Buys’ security measures include industry-standard technology and equipment to help protect your information, and Better Buys maintains security measures to allow only the appropriate personnel and contractors access to your information. Unfortunately, no system can guarantee 100% flawless security, and Better Buys disclaims any liability resulting from use of the website.


Other than as set forth above, BI Software Insight will not otherwise use or disclose any of your personal information except to the extent reasonably necessary to: (i) process your information and to correct technical problems and malfunctions in the website or the computer systems supporting the website; (ii) protect the security and integrity of the website; (iii) protect the rights and property of BI Software Insight and others; (iv) take precautions against liability; (v) respond to claims that your information violates the rights and interests of 3rd parties; (vi) respond to judicial or administrative process or otherwise comply with applicable law; and (vii) to assist law enforcement agencies in connection with investigations or matters related to public safety.

Users Outside of the United States

While we make every effort to honor the laws and wishes of all users, Better Buys is available for users located exclusively in the United States of America and therefore may not recognize foreign laws.


The Privacy Policy adopted by Better Buys and all statements contained on this site about privacy and how we deal with data supplied by visitors to this site are not intended to be a contractual obligation of any kind and any such obligation is hereby disclaimed. These statements constitute the present policy of Better Buys as to which it will take reasonable measures to implement. Similarly this Privacy Policy is intended to set forth our policy, including our practices and intentions about how we conduct our business.

Notification of Policy Changes

We may update this Privacy Policy from time to time. We will notify you about significant changes to our Privacy Policy by placing a prominent notice on our website or sending an email to the address you provided to us.