Mailchimp Pricing: Costs and Pricing Plans

Disclaimer: We source public information for Mailchimp’s pricing, including its own site. All pricing information within this resource is accurate at the time of publication.

Mailchimp is an email marketing tool that helps marketers generate and retain customers. It has many features, such as marketing automation, social sharing, analytics, segmentation and integration with third-party eCommerce and business applications. Mailchimp’s customers range from small teams to large enterprises.

In this post, we’ll discuss Mailchimp’s pricing in more detail.

Does Mailchimp have a free plan?

Yes, Mailchimp provides a free plan for single users that accommodates up to 500 contacts and has a monthly send limit of 25,000 emails. It includes robust features, such as:

  • Basic segmentation
  • Contact profiles
  • A mobile app
  • Tags
  • Inbox
  • An audience dashboard
  • Surveys
  • Behavioral targeting (e.g., purchase behavior, campaign engagement)
  • Content Studio
  • Basic Creative Assistant features
  • Multiple marketing channels (e.g., email, landing pages, Facebook and Instagram ads, social media posting, pop-up forms)
  • Marketing calendar
  • Single-step automations builder
  • Basic reporting
  • Campaign insights
  • Integration with over 200 third-party applications
  • Guides and tutorials
  • Email support for first 30 days

Mailchimp Pricing Plans

In addition to the free plan, there are three paid plans that have monthly pricing based on the number of contacts an organization has. In addition to email and marketing automation features, all plans, including the free plan, come with Website and Commerce features, such as unlimited pages, SEO tools, site visit analytics, online shopping, payment processing, one-on-one appointment scheduling, a free Mailchimp domain and more.

Here’s the info on the three paid plans.

Essentials

The Essentials plan targets marketers that need advanced email sending features and 24/7 support. It has tiered pricing that ranges from $11 per month for 500 contacts to $299 per month for 50,000 contacts. It’s available for up to three users and includes all of the features of the free plan, plus:

  • Owner and admin user roles
  • Up to three audiences
  • Prebuilt design templates
  • The ability to remove Mailchimp branding from emails
  • Email scheduling
  • A customer journey builder
  • A/B subject lines testing
  • Email and live chat customer support

The Essentials plan only supports up to 50,000 contacts. Organizations with more than 50,000 contacts will have to purchase a Standard or Premium plan. There’s also a monthly email send limit that’s 10 times the plan’s contact limit (e.g., a business with 500 contacts can only send up to 5,000 emails per month). If a contact or email send limit exceeds per month, there’s an overage fee.

Standard

The Standard plan is for businesses that want additional automation and optimization functionality. It ranges from $17 per month for 500 contacts to $605 per month for 100,000 contacts. It accommodates up to five users and includes all of the features of the Essentials plan, plus:

  • Owner, Admin, Author and Viewer user roles
  • Up to five audiences
  • Additional audience insights features (e.g., predicted demographics, customer lifetime value, purchase likelihood, address finder)
  • Up to three months app engagement
  • Website page views
  • Custom-coded templates
  • The ability to download designs with Creative Assistant
  • Social post scheduling
  • Retargeting ads via Google, Facebook and Instagram
  • Multi-step automations builder
  • Additional customer journey features (e.g., multiple starting points, prebuilt journeys)
  • Content optimizer
  • Dynamic content
  • Send time optimization
  • Email delivery by recipient’s time zone

The Standard plan only supports up to 100,000 contacts. Organizations with higher contact volume will need to upgrade to the Premium plan. Its monthly email send limit is 12 times the contact limit (e.g., 500 contacts has a limit of 6,000 email sends).

Premium

The Premium plan targets organizations that need more custom features. It accommodates unlimited users and role-based access, and pricing ranges from $299 per month for 500 contacts to $1,300 per month for 200,000 contacts. It includes all of the features of the Standard plan, plus:

  • Unlimited audiences
  • Advanced segmentation
  • Up to 18 months app engagement
  • Comparative reporting
  • Multivariate testing
  • Phone support

Organizations with over 200,000 contacts can contact Mailchimp for a custom quote. There’s a maximum monthly email send limit of 15 times the plan’s contact limit (e.g.,100,000 contacts equals 1.5 million email sends).

Optional Features/Products

Mailchimp offers several features and products that businesses can purchase based on their needs.

Websites & Commerce

We’ve noted that the Mailchimp pricing plans include basic website and commerce features. However, they don’t include advanced commerce functionality, which is where the Websites & Commerce pricing plans come in.

There’s a free plan that includes a website with unlimited pages, a store with unlimited products, appointment scheduling, design features (e.g., stock photography, pre-designed layouts, Content Studio) and email support for the first 30 days. Note that there’s a 2% transaction fee.

The Core plan starts at $10 per month. It accommodates up to three users and adds on 24/7 email and chat support and the ability to connect a custom domain. There’s a 1.5% transaction fee.

Finally, the Plus plan starts at $29 per month for up to five users. It has the lowest-priced transaction fee of 0.5%.

For all plans, there’s a separate processing fee for Stripe payment that varies by location.

Custom Domains

Businesses can find, claim and purchase a custom domain via Mailchimp, and then connect that domain with their website via Mailchimp’s paid Website and Commerce plan. Pricing for custom domains vary, so interested clients will need to contact Malchimp for a quote.

Advanced Scheduling

The advanced scheduling add-on feature lets marketers create unlimited one-on-one or group services, so they can offer flexible appointments to their clients. Pricing starts at $8 per month.

Transactional Emails

WIth this product, marketers can send one-on-one email messages to their subscribers or customers based on specific triggers or transactions (e.g., order confirmations, account reminders). Mailchimp offers a demo for new users that lets them send up to 500 transactional emails without having to purchase email blocks. Businesses that want to purchase transactional emails will need to have the Standard or Premium plan.

Pricing for transactional emails is available in blocks, and each block is a credit for 25,000 emails. The costs range from $20 per block for up to 20 blocks (up to 500,000 emails per month) to $10 per block for over 161 blocks (over 4 million emails per month).

Pay-as-You-Go Plan

For email marketers that don’t need advanced features or don’t send email campaigns regularly, Mailchimp offers a pay-as-you-go plan, where marketers can choose from a number of credits for email sends. Each email sent costs a single credit – for example, an email that is sent to 50 contacts cost 50 credits. Note that credits expire within a year and unused credits aren’t refunded. The pay-as-you-go plan comes with the same features as the Essentials plan.

What discounts do Mailchimp offer?

Mailchimp has a 10% discount for the first month for companies that use two-factor authentication. It also has a 15% discount for nonprofits and charitable organizations.

Conclusion

Mailchimp offers flexible choices for businesses based on their needs, and its pricing plans allow them to scale up or down if their requirements change. Prospects can sign up for a free plan or purchase a paid subscription via Mailchimp’s site, and if they have more custom or advanced needs, they can contact the vendor for more information.

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