MailChimp Review

The Rocket Science Group, LLC
Product:
Vendor:
Founded:
Headquarters:
MailChimp
The Rocket Science Group, LLC
2001
Atlanta, GA
Ownership:
Customers:
Deployment Model:
Free Trial:
Private
15,000,000+
Cloud
Yes
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MailChimp At A Glance

Good: Built-in drag-and-drop editor, several third-party integrations, ample learning resources, free plan for new businesses.
Bad: Reporting could be more intuitive, price can be steep for businesses with a large number of subscribers.
Bottom Line: Leading marketing automation platform that helps businesses excel at creating, sending and analyzing email campaigns.

Product Overview

MailChimp is a robust marketing automation and email marketing tool that helps companies of all sizes effectively use email to market their products, get in touch with their prospects and turn leads into sales. More specifically, MailChimp users get complete control over campaigns, subscriber profiles, email tracking and social sharing features. In addition, MailChimp has built-in analytics and reporting functionality that is suitable for marketers who want to generate ad hoc reports, and offers an intuitive drag-and-drop builder that makes it easy to design and share attractive email newsletters.

In terms of marketing automation, MailChimp allows users to re-engage inactive subscribers or lapsed customers by creating a win-back email series using custom triggers that meet the unique needs of their business. Most of the features, including access to setting up marketing automation workflows, are available on the freemium plan. The software integrates with a variety of third-party ecommerce and business apps, including Shopify, WooCommerce, Magento, Salesforce and Improvely.

MailChimp offers pricing tiers for new businesses, growing businesses and pro marketers. It has three pricing options: Forever Free, Monthly and Pay as You Go. Enterprises can also select the MailChimp Pro add-on for advanced, enterprise-level features.

  • The Forever Free plan includes 2,000 subscribers and 12,000 emails per month. Users don’t need to provide a credit card or agree to a contract to sign up. Basic features include marketing automation, integration with CRM services, message targeting and segmentation, Facebook ad campaigns and analytics reporting.
  • The Monthly and Pay as You Go plans offer more advanced features including Inbox Preview, predicted demographics, delivery by time zone and social profiles.

Features

MailChimp has several key features. We’ve listed the main ones below:

  • Marketing Automation – Users can personalize their marketing with powerful automations that talk to their customers just like the business owner would. MailChimp makes it possible to set up an onboarding series to welcome new customers and create a win-back email campaign to re-engage lapsed customers. Additionally, users can connect an ecommerce store with MailChimp to recover abandoned carts, follow up on purchases and send personalized product recommendations.
  • Advanced Segmentation – MailChimp users can experiment with a variety of combinations to learn what’s best for their business. Once they’ve zeroed in on a target audience, they can save a segment for present or future campaigns. The solution also offers the opportunity to dig deeper by inserting a set of nested conditions that attach combinatorial logic to consumer data users have gathered like age range, gender, purchase activity and more.
  • Performance Tracking – MailChimp lets users review individual campaign reports after every sent email, or monitor campaign engagement, ecommerce performance and audience growth directly from an account dashboard. Interactive graphs highlight how many emails were delivered, what percentage of people opened the emails and more. With MailChimp’s email click map overlay, which shows where people are clicking on emails, users can gain insights like which email contacts bounced and why, or what attracts recipients.
  • A/B Testing – MailChimp makes it possible to test which subject lines or delivery times work best with a few clicks. Users can decide what type of test to run and determine the sample group size. MailChimp allows for 3 variations on each test, using different send times, content, subject lines, images, etc. It then performs the test and lets users know which option worked best. 

  • Broadcast Email Marketing?
  • Campaign Reporting and Analytics?
  • CRM Integration?
  • Forms and Landing Pages?
  • Lead Management?
  • Lead Nurturing?
  • Lead Scoring?
  • Triggered Email Marketing?

Target Market

MailChimp is intended for small to large-sized businesses and Fortune 500s in a variety of industries. Here is a list of prominent companies MailChimp serves:

  • Yale University
  • Amrita Singh Jewelry
  • Buffer
  • SeaVees
  • DoSomething
  • Droga5
  • Creative Group
  • Ace Hotel
  • Billy Reid
  • Comedians in Cars Getting Coffee

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Implementation/Integration

As a cloud-based solution, MailChimp is simple to implement. New users can refer to a comprehensive Knowledge Base with resources and guides to get started, which includes documentation on connecting your store, importing contacts, growing your list and creating your first email campaign.

The Knowledge Base also includes documentation on:

  • Marketing automation
  • Email and campaign delivery
  • Campaign personalization
  • Prebuilt and custom templates
  • Reporting and analytics
  • Mobile implementation
  • Mandrill for transactional and one-on-one emails

MailChimp easily integrates with your website and hundreds of apps and web services. The Cloud Elements Marketing Hub API allows users to connect to leading cloud marketing services like Infusionsoft, Marketo, HubSpot, Salesforce Marketing Cloud and Kissmetrics.

Integrations with ecommerce and social media platforms include Shopify, BigCommerce, X-Cart, Salesforce, Facebook, Instagram and Eventbrite. The platform also offers a WordPress plugin called Chimpy. Users can refer to the Integrations Directory for a full list of integrations, and the Knowledge Base for comprehensive documentation to implement and customize their integrations.

Customer Service & Support

MailChimp has a simple yet thorough customer support process. To begin, users can visit the Contact page to select the topic of their inquiry or issue, including technical support, account access, billing, legal and privacy questions and more. Users are then led to the Knowledge Base, which contains robust documentation that answers common questions. If more help is needed, support prompts easily direct the user to the appropriate contact form.

Users can also log into their customer portal to file a support inquiry.

Pricing

MailChimp’s Monthly and Pay as You Go pricing is as follows:

Monthly pricing is based on the number of subscribers and includes unlimited emails:

  • 1,001 – 1,500 subscribers: $20/month
  • 1,501 – 2,000 subscribers: $25/month
  • 2,001 – 2,500 subscribers: $30/month
  • 2,501 – 2,600 subscribers: $35/month

Pay-as-you-go plans involve pre-paying to purchase a set number of email credits, with each credit redeemable for one email send:

  • 300 email credits for $9
  • 1,000 email credits for $30
  • 2,000 email credits for $60
  • 5,000 email credits for $100
  • 7,500 email credits for $150

High-volume users can also add the MailChimp Pro add-on to any account for a flat rate of $199/month. MailChimp Pro includes features like multivariate testing, compliance and delivery insights, comparative reports and advanced segmentation.

Shortcomings

Some users have stated that MailChimp’s reporting features could be improved. For instance, better time-series graphs to see opens and clicks for all emails over a period of time would be a nice addition. Also, MailChimp can get pricey for a small business with a growing subscriber count.

Screenshots

The Rocket Science Group, LLC Screenshot 1
The Rocket Science Group, LLC Screenshot 2
The Rocket Science Group, LLC Screenshot 3

About

MailChimp is an email marketing and marketing automation platform that is operated by The Rocket Science Group, LLC. The company began as a side project funded by several web-development jobs. Now it’s the world’s leading marketing automation platform, managing more than a billion emails per day. Over 15 million individuals and businesses – from Fortune 500s to neighborhood firms – trust MailChimp to send email campaigns and automate messages. Founded in 2001, MailChimp has 700+ employees and is headquartered in Atlanta, GA.

MailChimp’s most notable acquisition was of TinyLetter, an elegantly simple newsletter app developed by Philip Kaplan. It allowed MailChimp to offer a barebones freemium app that the average individual could use to send quick emails to his/her peers.

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