MailChimp Review

The Rocket Science Group, LLC
Product:
Vendor:
Founded:
Headquarters:
MailChimp
The Rocket Science Group, LLC
2001
Atlanta, GA
Ownership:
Customers:
Deployment Model:
Free Trial:
Private
15,000,000+
Cloud
Yes
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MailChimp At A Glance

Good: Built-in drag-and-drop editor, several third-party integrations, ample learning resources, free plan for new businesses.
Bad: Reporting could be more intuitive, price can be steep for businesses with a large number of subscribers.
Bottom Line: Leading marketing automation platform that helps businesses excel at creating, sending and analyzing email campaigns.

Product Overview

MailChimp is a robust marketing automation and email marketing tool that helps companies of all sizes effectively use email to market their products, get in touch with their prospects and turn leads into sales. More specifically, MailChimp users get complete control over campaigns, subscriber profiles, email tracking and social sharing features. In addition, MailChimp has built-in analytics and reporting functionality that is suitable for marketers who want to generate ad hoc reports, and offers an intuitive drag-and-drop builder that makes it easy to design and share attractive email newsletters.

In terms of marketing automation, MailChimp allows users to re-engage inactive subscribers or lapsed customers by creating a win-back email series using custom triggers that meet the unique needs of their business. Most of the features, including access to setting up marketing automation workflows, are available on the freemium plan. The software integrates with a variety of third-party ecommerce and business apps, including Shopify, WooCommerce, Magento, Salesforce and Improvely.

Mailchimp’s pricing comes in four options: Free (200 contacts/10k emails), Essentials ($9.99/month for 50k contacts/500k emails), Standard ($14.99/month for 100k contacts/1.2M emails), and Premium ($299/month for 200k+ contacts/3M+ emails).

Features

MailChimp has several key features. We’ve listed the main ones below:

  • Marketing Automation – Users can personalize their marketing with powerful automations that talk to their customers just like the business owner would. MailChimp makes it possible to set up an onboarding series to welcome new customers and create a win-back email campaign to re-engage lapsed customers. Additionally, users can connect an ecommerce store with MailChimp to recover abandoned carts, follow up on purchases and send personalized product recommendations.
  • Advanced Segmentation – MailChimp users can experiment with a variety of combinations to learn what’s best for their business. Once they’ve zeroed in on a target audience, they can save a segment for present or future campaigns. The solution also offers the opportunity to dig deeper by inserting a set of nested conditions that attach combinatorial logic to consumer data users have gathered like age range, gender, purchase activity and more.
  • Performance Tracking – MailChimp lets users review individual campaign reports after every sent email, or monitor campaign engagement, ecommerce performance and audience growth directly from an account dashboard. Interactive graphs highlight how many emails were delivered, what percentage of people opened the emails and more. With MailChimp’s email click map overlay, which shows where people are clicking on emails, users can gain insights like which email contacts bounced and why, or what attracts recipients.
  • A/B Testing – MailChimp makes it possible to test which subject lines or delivery times work best with a few clicks. Users can decide what type of test to run and determine the sample group size. MailChimp allows for 3 variations on each test, using different send times, content, subject lines, images, etc. It then performs the test and lets users know which option worked best. 

Target Market

MailChimp is intended for small to large-sized businesses and Fortune 500s in a variety of industries. Here is a list of prominent companies MailChimp serves:

  • Yale University
  • Amrita Singh Jewelry
  • Buffer
  • SeaVees
  • DoSomething
  • Droga5
  • Creative Group
  • Ace Hotel
  • Billy Reid
  • Comedians in Cars Getting Coffee

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Implementation/Integration

As a cloud-based solution, MailChimp is simple to implement. New users can refer to a comprehensive Knowledge Base with resources and guides to get started, which includes documentation on connecting your store, importing contacts, growing your list and creating your first email campaign.

The Knowledge Base also includes documentation on:

  • Marketing automation
  • Email and campaign delivery
  • Campaign personalization
  • Prebuilt and custom templates
  • Reporting and analytics
  • Mobile implementation
  • Mandrill for transactional and one-on-one emails

MailChimp easily integrates with your website and hundreds of apps and web services. The Cloud Elements Marketing Hub API allows users to connect to leading cloud marketing services like Infusionsoft, Marketo, HubSpot, Salesforce Marketing Cloud and Kissmetrics.

Integrations with ecommerce and social media platforms include Shopify, BigCommerce, X-Cart, Salesforce, Facebook, Instagram and Eventbrite. The platform also offers a WordPress plugin called Chimpy. Users can refer to the Integrations Directory for a full list of integrations, and the Knowledge Base for comprehensive documentation to implement and customize their integrations.

Customer Service & Support

MailChimp has a simple yet thorough customer support process. To begin, users can visit the Contact page to select the topic of their inquiry or issue, including technical support, account access, billing, legal and privacy questions and more. Users are then led to the Knowledge Base, which contains robust documentation that answers common questions. If more help is needed, support prompts easily direct the user to the appropriate contact form.

Users can also log into their customer portal to file a support inquiry.

Pricing

MailChimp has four pricing plans with optional custom domains for $99 per month.

The Free plan includes one audience, 2,000 contacts, 10,000 monthly emails, seven marketing channels, one-click automations, basic templates and a marketing CRM.

The Essentials plan offers three audiences, 500,000 monthly emails, email templates, A/B testing, custom branding and 24/7 support. Prices range from $9.99 per month (500 contacts) to $259 per month (50,000 contacts).

The Standard plan provides five audiences, 100,000 contacts, 1.2 million monthly emails, automation, retargeting ads, custom templates and advanced audience analytics. Prices are between $14.99 per month (500 contacts) to $499 per month (100,000 contacts).

The Premium plan includes unlimited audiences, over 200,000 contacts, over three million monthly emails, advanced segmentation, multivariate testing and phone support. The price range is $299 per month (10,000 contacts) to $1,099 per month (200,000 contacts).

Shortcomings

Some users have stated that MailChimp’s reporting features could be improved. For instance, better time-series graphs to see opens and clicks for all emails over a period of time would be a nice addition. Also, MailChimp can get pricey for a small business with a growing subscriber count.

Screenshots

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MailChimp Review Q&A

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Steve Fisher
Verified
September 10, 2019
Under the free plan with the 1 audience of 2,000 contacts, would I be able to add, delete, and edit names and email addresses as needed?

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About

MailChimp is an email marketing and marketing automation platform that is operated by The Rocket Science Group, LLC. The company began as a side project funded by several web-development jobs. Now it’s the world’s leading marketing automation platform, managing more than a billion emails per day. Over 15 million individuals and businesses – from Fortune 500s to neighborhood firms – trust MailChimp to send email campaigns and automate messages. Founded in 2001, MailChimp has 700+ employees and is headquartered in Atlanta, GA.

MailChimp’s most notable acquisition was of TinyLetter, an elegantly simple newsletter app developed by Philip Kaplan. It allowed MailChimp to offer a barebones freemium app that the average individual could use to send quick emails to his/her peers.

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