Drip Review

Minneapolis, MN
Deployment Model:
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Drip At A Glance

Good: Robust features, intuitive visual workflow builder, optional SMS functionality.
Bad: Not intended for B2B organizations, bit of a learning curve.
Bottom Line: Marketing automation solution with intelligent features that help marketers create targeted marketing campaigns.

Product Overview

Drip is a full-featured marketing automation solution designed for business-to-consumer (B2C) companies. Marketers can send targeted emails to first-time or returning customers, build a visual workflow of their campaigns and manage their leads.


Drip has a visual workflow builder with an intuitive drag-and-drop interface. Marketers can build workflows through six steps: action, decision, goal, fork, delay and exit. The workflows are designed so users can vertically scroll through each step to view information at a glance. Marketers can add the exit step to stop a workflow after specific conditions are met.

Drip integrates with Facebook Custom Audiences for more targeted advertising. Marketers can create custom ads with Facebook and then start, stop or change them within Drip. They can also set up automated workflows to target the journey of the Facebook user.

Other features of Drip include:

  • Segment builder to identify groups of subscribers to send targeted messages
  • Targeted email messages, including drip campaigns, broadcast emails and one-off emails
  • Ability to customize email content for each subscriber
  • Forms, widgets and pop-ups to capture new subscriber information
  • Ability to remove subscribers if they’re no longer engaged
  • Split email testing
  • Custom conversion tracking
  • 10+ report templates to track campaign metrics (data can be exported to client’s preferred system)
  • Multi-channel marketing functionality via integrated applications
  • The ability to send automated SMS messaging to prospects and customers

Target Market

Drip is intended for business-to-customer (B2C) companies, especially smaller online retailers. We’ve listed several of its clients below:

  • Gobble
  • Social Media Examiner
  • Bite Squad
  • Universal Audio
  • Evensi

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Clients can sign up for either the 14-day free trial on Drip’s site. Drip has a three-step setup process: connecting the software with the client’s eCommerce buisness, adding users and activating the campaign or workflow.

Drip integrates with over 90 third-party applications, such as social sites, CRM systems, payment processing providers and videoconferencing solutions.

Customer Service & Support

Drip provides email support for all users. It also offers a variety of resources on its software and marketing automation best practices, such as how-to guides, video training, webinars and articles.


Drip starts at $39 per month for up to 2,500 contacts.


Drip is intended mainly for ecommerce companies, so it doesn’t support B2B organizations. Those companies can check out our other marketing automation reviews.

Also, some users have reported that Drip has a bit of a learning curve, but it’s easier to handle once they get used to it.


Leadpages Screenshot 1
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Drip was founded in 2013 as an email opt-in widget for marketing companies. From there, it evolved into a full-featured marketing automation platform for ecommerce businesses. In 2016, it was acquired by Leadpages, a lead-generation software company.

Drip positions itself as an ecommerce customer relationship manager (ECRM), meaning its mission is to provide the same level of B2B marketing automation to B2C companies.

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