Drip Review

Minneapolis, MN
Deployment Model:
Free Trial:
Download Comparison Guide

Drip At A Glance

Good: Free plan with full features for companies with 100 subscribers, intuitive visual workflow builder, new integration with Facebook Custom Audiences.
Bad: Not intended for B2B organizations, bit of a learning curve.
Bottom Line: Marketing automation solution with intelligent features that help marketers create targeted marketing campaigns.

Product Overview

Drip is a full-featured marketing automation solution designed for business-to-consumer (B2C) companies. Marketers can send targeted emails to first-time or returning customers, build a visual workflow of their campaigns and manage their leads.

Drip has a unique offering that’s not found in most marketing automation solutions: its free (Starter) plan. Companies with only 100 subscribers can join Drip for free and get most of the same features as its paid plans. Some of those features include:

  • Unlimited email sends
  • Unlimited users
  • Purchase notifications
  • Lead scoring
  • Email opt-in widgets
  • Application programming interface (API) access
  • Third-party integration

Customers can choose from three paid plans: Basic, Pro and Enterprise. Each plan offers the same features; the only difference between them is the number of subscribers. The paid plans also offer clients the ability to remove Drip’s branding from opt-in widgets.

The Basic plan accommodates up to 2,500 subscribers, and the Pro plan is intended for companies with 2,501 to 5,000 subscribers. Companies with more than 5,000 subscribers can opt for the Enterprise plan.


Drip has a visual workflow builder with an intuitive drag-and-drop interface. Marketers can build workflows through six steps: action, decision, goal, fork, delay and exit. The workflows are designed so users can vertically scroll through each step to view information at a glance. Marketers can add the exit step to stop a workflow after specific conditions are met.

Recently, Drip introduced a new feature to capture new customers via Facebook. Drip now integrates with Facebook Custom Audiences for more targeted advertising. Marketers can create custom ads with Facebook and then start, stop or change them within Drip. They can also set up automated workflows to target the journey of the Facebook user.

Other features of Drip include:

  • 18 triggers and 16 actions in the automation rules builder that support various activities, such as moving subscribers, adding tags or moving conversions to another application
  • Segment builder to identify groups of subscribers to send targeted messages
  • Targeted email messages, including drip campaigns, broadcast emails and one-off emails
  • Ability to customize email content for each subscriber
  • Forms, widgets and pop-ups to capture new subscriber information
  • Ability to remove subscribers if they’re no longer engaged
  • Split email testing
  • Custom conversion tracking
  • 10+ report templates to track campaign metrics (data can be exported to client’s preferred system)
  • Multi-channel marketing functionality via integrated applications

  • Broadcast Email Marketing?
  • Campaign Reporting and Analytics?
  • CRM Integration?
  • Forms and Landing Pages?
  • Lead Management?
  • Lead Nurturing?
  • Lead Scoring?
  • Triggered Email Marketing?

Target Market

Drip is intended for business-to-customer (B2C) companies, especially smaller online retailers. We’ve listed several of its clients below:

  • Gobble
  • Social Media Examiner
  • Bite Squad
  • Universal Audio
  • Evensi

Download Now: Marketing Automation Software Buyer's Guide

Choosing a Marketing Automation Solution is all about finding the right fit. Our report will walk you through the process and help you make a smart purchasing decision. Download Now


Clients can sign up for either the free plan or a three-week free trial (if opting for the paid plans) on Drip’s site. Drip offers three migration packages for clients that want to migrate subscriber information and other data from their former marketing automation software.

The three packages are:

  • Import Support – This package is intended for clients with fewer than 5,000 subscribers to migrate, or those that prefer to migrate their data quickly. It includes a 15-minute phone call where Drip walks the client through the process of migrating data.
  • Express Migration – In this package, Drip migrates data of at least 5,000 active opt-in subscribers, recreates one email template and builds one core automation workflow. The migration timeline is three to seven business days.
  • Standard Migration – In this package, Drip migrates data of at least 5,000 active opt-in subscribers, recreates one email template and builds three core automation workflows. The migration timeline is seven to 30 business days.

Drip offers native integration with a variety of applications, such as systems for customer relationship management, ecommerce, payment processing and surveys.

Customer Service & Support

Drip provides clients with live chat and email support, as well as a knowledge base of articles. Live chat support is for clients on all the paid plans, and it’s available during regular business hours (Monday through Friday, 9 a.m. – 5 p.m.).

All plans offer email support. However, the free plan only includes 30 days of email support.

Drip also has other support resources, such as a video course on “Getting Started with Drip” and a guide on marketing automation.


The Basic plan costs $49 per month (2,500 contacts) and the Pro plan is $122 per month (5,000 contacts).

For the Enterprise plan, prospective clients can use Drip’s online calculator to calculate their monthly payments.


Drip is intended mainly for ecommerce companies, so it doesn’t support B2B organizations. Those companies can check out our other marketing automation reviews.

Also, some users have reported that Drip has a bit of a learning curve, but it’s easier to handle once they get used to it.


Leadpages Screenshot 1
Leadpages Screenshot 2
Leadpages Screenshot 3

Drip Review Q&A

No questions posted yet

Sign in with Linkedin to leave a question

Thanks for submitting your question

We'll reach out to the vendor and will post their reply once we receive it

Thanks for submitting your answer

Your answer will be published after moderation


Drip was founded in 2013 as an email opt-in widget for marketing companies. From there, it evolved into a full-featured marketing automation platform for ecommerce businesses. In 2016, it was acquired by Leadpages, a lead-generation software company.

Drip positions itself as an ecommerce customer relationship manager (ECRM), meaning its mission is to provide the same level of B2B marketing automation to B2C companies. It’s enjoyed significant growth over its five-year history, with:

  • 4,700+ customers
  • 68 employees
  • 1.8 billion emails sent
  • 3.2 billion customer events tracked

Download Vendor Comparison Guide
Send feedback or corrections to feedback@betterbuys.com.

Related Solutions

User Reviews

  • User Rating
  • No Rating Yet!
  • 0%
  • (0) No reviews yet!

No Rating Yet!


  • Features
    User: 0%
  • Ease of Use
    User: 0%
  • Ease of Implementation
    User: 0%
  • Support
    User: 0%

No one has rated this yet, be the first! No one has rated this yet, be the first!

Write a Review