Constant Contact Review

Product:
Vendor:
Founded:
Headquarters:

Constant Contact
Constant Contact, Inc.
1995
Waltham, MA

Ownership:
Customers:
Deployment Model:
Free Trial:

Public
518,000+
Cloud
Yes

Product Overview

Constant Contact is a powerful marketing automation and email marketing solution that helps businesses become more proficient at using email and social advertising to acquire, convert and retain customers. The software includes a plethora of email templates with drag-and-drop elements and offers multiple ways to upload contacts. In addition, Constant Contact users enjoy access to intuitive event management tools, social media features, and a variety of resources available to help businesses be successful with their marketing.

Its marketing automation tools allow users to target and send a series of personalized emails to contacts in a series, resend to those that didn’t open emails the first time, and more. In-depth reporting allows businesses to analyze campaign success over time and see which contacts are engaged. Moreover, Constant Contact offers a mobile application that lets business marketers create and send emails right from their smartphone. It comes with email tracking capabilities, so users can monitor and track the performance of sent emails on the go.

Features

Constant Contact allows users to streamline email campaigns and nurture relationships. The following are the key features that make this happen:

• Marketing Automation – With Constant Contact, users can set up welcome emails, autoresponder series, and anniversary and birthday emails to automatically be sent to contacts based on certain triggers. Once users spend some time to customize emails, they don’t have to worry about them again until they’re ready to modify their content.
• Contact Management – The solution’s contact management dashboard provides all the tools users need to organize subscribers into a single contact list. Marketers can upload a text file or spreadsheet for automatic processing, or import contacts directly from Outlook or Gmail. Tagging contacts and adding custom fields is a breeze, and Constant Contact allows users to clean up lists by avoiding duplicates.
• Statistical Reporting – Constant Contact offers detailed reports that show statistics on number of clicks, unsubscribes, forwards, opens, spam reports, and more. These statistics are graphically displayed in the user’s account. In addition, the software provides users with an option to customize the spreadsheet to export whatever stat they desire. An activity tab logs exports, removals, updates and additions.
• Event Marketing Tools – Constant Contact’s event registration application is a great feature for marketers interested in leveraging email marketing to drive attendance at trade shows and conferences. Called EventSpot, it provides all the tools a user needs to create email invitations and a corresponding registration form and home page. The online form streamlines the event registration process, removing the need to collect registration information via telephone. There are also integrations with other event marketing tools, such as Eventbrite.
• E-commerce integrations – Constant Contact offers native integrations with many e-commerce solutions to enable marketers to process abandoned cart emails, see sales right in their Constant Contact dashboard and more.

Target Market

Constant Contact initially serviced small businesses and has scaled up its operations to accommodate larger firms in industries like education, and retail.

Here’s a list of prominent customers:

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Implementation/Integration

As a cloud-based solution, Constant Contact is easy to implement. New users can reference the Getting Started with Email page to help set up and start using their account.

The platform integrates with third-party applications, such as Salesforce, Intuit, Outlook, Shopify, Facebook and Gmail.

Customer Service & Support

Constant Contact offers robust customer resources, including:

• A Knowledge Base that contains how-to articles, tutorials and guides
• A database of video tutorials covering beginner to advanced tips and strategies
• A professional services team, which offers marketing advice, premium design, as well as campaign design and copy, branded footers, autoresponders, list growth and seasonal or holiday templates
• Educational events that include seminars and training that occur online and in-person

Constant Contact customers can also access support via phone, live chat and through its social media accounts. Customers can also access the Help Center, where they can find a community of more than 885,000 members.

Pricing

Constant Contact has three monthly pricing plans with a 60-day free trial and a 15% discount if companies pay annually. The Lite plan includes basic features and starts at $12 per month for up to 500 contacts.

The Standard plan adds on A/B testing, email resends to non-opens, prebuilt automation template, contact segmentation and social media ads integration. It starts at $35 per month for up to 500 contacts.

The Premium plan adds advanced email marketing features, custom automation, search engine optimization (SEO) and advanced ads. It starts at $80 per month for up to 500 contacts.

Constant Contact also offers optional SMS marketing features that start at $10 per month for up to 500 messages.

It also provides a Marketing Automation+ platform for organizations that need robust functionality. It starts at $449 per month and includes features like sales automation, lead scoring, advanced workflows, tracking and analytics and a dedicated onboarding expert.

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Shortcomings

Some users have complained that the additional step required to save each individual image or text block before editing another block is frustrating. An option to conveniently switch between blocks and save emails as a whole is highly desirable.

Screenshots

About

Constant Contact, an Endurance International Group company and a leader in email marketing for more than 20 years, offers an easy-to-use platform that helps small businesses create professional campaigns that can help increase customers and revenue. From advanced automation features to industry-leading integrations, to personalized coaching, Constant Contact is the trusted marketing partner of hundreds of thousands of growth-minded small businesses around the world.

The company is headquartered in Waltham, Massachusetts, with an additional offices in Burlington, MA and Loveland, CO.

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