Constant Contact Review

Constant Contact, Inc.
Product:
Vendor:
Founded:
Headquarters:
Constant Contact
Constant Contact, Inc.
1995
Waltham, MA
Ownership:
Customers:
Deployment Model:
Free Trial:
Public
650,000+
Cloud
Yes
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Constant Contact At A Glance

Good: Drag-and-drop editor for customizing email templates, multiple options for uploading contacts, ample learning resources.
Bad: Limited testing capabilities, and requires an extra step to save each individual text or image block.
Bottom Line: Fully-featured email marketing tool with capabilities such as marketing automation, real-time reporting, event registration and contact management.

Product Overview

Constant Contact is a powerful marketing automation and email marketing solution that helps businesses become more proficient at using email to acquire, convert and retain customers. The software includes a plethora of email templates with drag-and-drop elements and offers multiple ways to upload contacts. In addition, Constant Contact users enjoy access to intuitive event management tools, social media features, and a frequently updated resource library.

Its Autoresponder application allows users to target and send a series of personalized emails to contacts. In-depth reporting allows businesses to analyze campaign success over time and see which contacts are engaged. Moreover, Constant Contact offers a mobile application that lets business marketers create and send emails right from their smartphone. It comes with email tracking capabilities, so users can monitor and track the performance of sent emails on the go.

Constant Contact offers two pricing plans: Email and Email Plus, with pricing variations based on the account’s number of email contacts. Billing options include monthly, six months prepaid (10% off monthly price) and 12 months prepaid (15% off monthly price). Non-profit organizations receive an additional discount for prepaid options: 20% off for six months and 30% off for 12 months.

  • Email Plan – The Email plan supports one user, offering features such as unlimited emails, contact management capabilities, tracking and reporting, dynamic forms, list-building tools, customizable templates and one gigabyte (GB) of file storage.
  • Email Plus – Email Plus offers the same features as the standard plan as well as email automation, event marketing, surveys and polls, online donations and coupons. Additionally, this plan offers two GB of file storage and supports up to 10 users.

Features

Constant Contact allows users to streamline email campaigns and nurture relationships. The following are the key features that make this happen:

  • Marketing Automation – With Constant Contact, users can set up welcome emails, autoresponder series, and anniversary and birthday emails to automatically be sent to contacts based on certain triggers. Once users spend some time to customize emails, they don’t have to worry about them again until they’re ready to modify their content.
  • Contact Management – The solution’s contact management dashboard provides all the tools users need to organize subscribers into a single contact list. Marketers can upload a text file or spreadsheet for automatic processing, or import contacts directly from Outlook or Gmail. Tagging contacts and adding custom fields is a breeze, and Constant Contact allows users to clean up lists by avoiding duplicates.
  • Statistical Reporting – Constant Contact offers detailed reports that show statistics on number of clicks, unsubscribes, forwards, opens, spam reports, and more. These statistics are graphically displayed in the user’s account. In addition, the software provides users with an option to customize the spreadsheet to export whatever stat they desire. An activity tab logs exports, removals, updates and additions.
  • Event Management Tools – Constant Contact’s event registration application is a great feature for marketers interested in leveraging email marketing to drive attendance at trade shows and conferences. Called EventSpot, it provides all the tools a user needs to create email invitations and a corresponding registration form and home page. The online form streamlines the event registration process, removing the need to collect registration information via telephone.

  • Broadcast Email Marketing?
  • Campaign Reporting and Analytics?
  • CRM Integration?
  • Forms and Landing Pages?
  • Lead Management?
  • Lead Nurturing?
  • Lead Scoring?
  • Triggered Email Marketing?

Target Market

Constant Contact initially serviced small businesses and has scaled up its operations to accommodate larger firms in industries like education, real estate and sporting goods.

Here’s a list of prominent customers:

  • Colliers International Group Inc.
  • Rescued Pets Movement
  • Boston Ski & Sports Club
  • Treat Cupcake Bar
  • Clarkston Area Chamber of Commerce
  • The Local Good
  • Bicycle Adventures
  • Mother Earth Pillows
  • extendYoga
  • Green Solutions Lawn Care & Pest Control

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Implementation/Integration

As a cloud-based solution, Constant Contact is easy to implement. New users can reference the Getting Started with Email page to help set up and start using their account.

In its MarketPlace, users can find hundreds of apps and integrations to customize their account. The platform integrates with platforms like Salesforce, Intuit, Outlook, Shopify, Facebook, Gmail and more. The MarketPlace also allows users to search for small business services such as web design, email marketing, content creation and social media.

Customer Service & Support

Constant Contact offers robust customer resources, including:

  • A Knowledge Base that contains how-to articles, tutorials and guides
  • A database of video tutorials covering beginner to advanced tips and strategies
  • Professional services including Google Analytics and premium design, as well as campaign design and copy, branded footers, autoresponders, list growth and seasonal or holiday templates
  • Educational events that include seminars and training that occur online and in-person

Constant Contact customers can also access support via phone, email, live chat and the Ask Constant Contact Twitter account. Customers can also access the Help Center to ask the community of more than 550,000 members.

Pricing

A key benefit of Constant Contact is its 60-day free trial offering, which is more than double the length of most competitors. Here’s the pricing for Constant Contact’s two plans:

Email plan pricing:

  • 0 – 500 contacts: $20/month (billed monthly), $17/month (billed annually)
  • 501 – 2,500 contacts: $45/month (billed monthly), $38.25/month (billed annually)
  • 2,501 – 5,000 contacts: $65/month (billed monthly), $17/month (billed annually)
  • 5,001 – 10,000 contacts: $95/month (billed monthly), $80.75/month (billed annually)
  • 10,001 – 15,000 contacts: $195/month (billed monthly), $165.75/month (billed annually)
  • 15,001 – 25,000 contacts: $225/month (billed monthly), $191.25/month (billed annually)
  • 25,001 – 30,000 contacts: $295/month (billed monthly), $250.75/month (billed annually)
  • 30,001 – 35,000 contacts: $315/month (billed monthly), $267.75/month (billed annually)
  • 35,001 – 50,000 contacts: $335/month (billed monthly), $284.75/month (billed annually)
  • More than 50,000 contacts: Contact the sales team

Email Plus plan pricing:

  • 0 – 500 contacts: $45/month (billed monthly), $38.25/month (billed annually)
  • 501 – 2,500 contacts: $70/month (billed monthly), $59.50/month (billed annually)
  • 2,501 – 5,000 contacts: $95/month (billed monthly), $80.75/month (billed annually)
  • 5,001 – 10,000 contacts: $125/month (billed monthly), $106.25/month (billed annually)
  • 10,001 – 15,000 contacts: $195/month (billed monthly), $165.75/month (billed annually)
  • 15,001 – 25,000 contacts: $225/month (billed monthly), $191.25/month (billed annually)
  • 25,001 – 30,000 contacts: $295/month (billed monthly), $250.75/month (billed annually)
  • 30,001 – 35,000 contacts: $315/month (billed monthly), $267.75/month (billed annually)
  • 35,001 – 50,000 contacts: $335/month (billed monthly), $284.75/month (billed annually)
  • More than 50,000 contacts: Contact the sales team

 

Shortcomings

Constant Contact doesn’t have A/B testing capabilities, so marketers can’t send out two versions of an email in order to see which one outperforms the other from within the platform.

Some users have also complained that the additional step required to save each individual image or text block before editing another block is frustrating. An option to conveniently switch between blocks and save emails as a whole is highly desirable.

Screenshots

Constant Contact, Inc. Screenshot 1
Constant Contact, Inc. Screenshot 2
Constant Contact, Inc. Screenshot 3

About

Constant Contact, Inc. provides marketing automation and email marketing applications to help 100,000s of businesses grow their customer base. The company was established in 1995 as Roving Software but rebranded to its existing name in 2004. In 2016, it was acquired by Endurance International Group – a deal that allowed two long-standing Massachusetts firms to create a public company of significant scale. Today, Constant Contact is Endurance’s largest business unit in its portfolio of online marketing brands, which also includes iPage, HostGator, and Bluehost.

Constant Contact, Inc. made several acquisitions before becoming a part of Endurance International Group. The most notable one came in June 2012 when the company announced the acquisition of SinglePlatform, a site that helps local businesses to get discovered via mobile and web searches. In 2014, Constant Contact announced the launch of its Small Business Innovation Program, a platform designed to help entrepreneurs create services and products for small businesses.

The company is headquartered in Waltham, Massachusetts, with offices in London, San Francisco, New York, and Florida.

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