AWeber Review 2024 Pricing, Features, Shortcomings

Product:
Vendor:
Founded:
Headquarters:

AWeber
AWeber Comms., Inc.
1998
Chalfont, PA

Ownership:
Customers:
Deployment Model:
Free Trial:

Private
100,000+
Cloud
Yes

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AWeber At A Glance

Good: Robust auto-responders, comprehensive reporting capabilities, exceptional customer service.

Bad: User interface takes a little getting used to.

Bottom Line: Scalable email autoresponder program that helps businesses automate follow-ups and delivery of newsletters.

Product Overview

AWeber is an easy-to-use email marketing and marketing automation platform that’s designed to help small businesses and entrepreneurs send targeted and effective emails. Its drag-and-drop editor allows users to create newsletters and automated campaigns based on hundreds of HTML templates. In addition, AWeber lets business marketers integrate their email marketing accounts with various business apps, which allows information sharing among different departments.

One of its most popular capabilities is its Campaigns feature. It allows users to send auto-responders based on day and time, contact behavior and tags that have been assigned to database contacts. Through the tracking feature, users can keep tabs on where contacts are in the lifecycle of a campaign, as well as which emails and campaigns got the most activity or led to the most unsubscribes.

Features

AWeber’s key features include:

Marketing Automation – Users can automate the email marketing process by using “if this, then that” logic. For example, if a subscriber clicks a link, then AWeber can be set to automatically apply a tag to that subscriber. Tags can then be used to decide which emails are sent to whom, and when they’re sent.
Responsive Email Design – AWeber’s emails will automatically resize based on the device the subscriber is using to view the message, whether it’s a desktop, smartphone or tablet.
Data Segmentation – AWeber users can segment data based on the contents of any field in their database and user activity like emails opened, links clicked and web pages visited. This segmentation information can then be applied to further target and hone marketing strategy.
A/B Testing – AWeber allows users to compare variations in specific elements of their emails to see which performs better. For example, a user can A/B test two different headlines to see which one generates the higher open rate.
HTML Email Templates – AWeber offers more than 700 email newsletter templates that are mobile responsive.
Reporting and Analytics – Users can monitor key metrics of a marketing campaign’s performance, such as open rates, bounces, clickthroughs, list growth over time, sign up methods and a subscriber’s activity history. These insights can help marketers continuously improve their strategy by implementing tactics that work and changing tactics that don’t.

Target Market

AWeber serves all types of companies with its autoresponder software. We’ve listed ten of its customers:

Prosperity with Purpose LLC
CrazyEgg
Pillar Social Media, LLC
The Prairie Homestead
DIYNatural

Cole Mize Studios
Flipped Lifestyle
Vault Brewing Company
Click It Up a Notch
Running Shoes Guru

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Implementation/Integration

As a cloud-based service, AWeber is simple to set up and use. The platform offers a helpful Launchpad with robust documentation for new users to get started using the platform.

AWeber integrates with hundreds of websites and services, including:

CRM platforms like Agile CRM, Contactually, HubSpot CRM and Pipedrive
E-commerce solutions like WooCommerce, Shopify, BigCommerce and Selz
Social media platforms and programs like Facebook, Twitter and LinkedIn Lead Gen Forms
Landing page software like PageWiz, Instapage and Unbounce
Video and webinar services like Wistia, SproutVideo, GoToMeeting and Zoom

Customer Service & Support

Customer service is available during business hours via phone, live chat and email. On weekends, only live chat and email support is available from 9 a.m. to 5 p.m. ET.

AWeber also offers a comprehensive Knowledge Base, free live webinars, video tutorials and an operational status page showing uptime, scheduled maintenance and any related reported issues. New email marketing users can download a toolkit that contains strategy templates and worksheets for running optimal campaigns.

Pricing

AWeber offers an unlimited free trial for marketers with less than 500 subscribers and includes basic features, such as 3,000 email sends per month, email and landing page builders and eCommerce functionality. Chat and email support are also included.

Then, there are three paid plans: Lite, Plus and Unlimited.

Lite – The Lite plan starts at $12.50 per month (billed annually) for up to 500 subscribers and includes all of the features of the free trial, plus unlimited email sends, advanced message analytics, up to three users, email automation and landing pages, import shared campaigns, email split testing, the ability to buy and connect domains and phone support.
Plus – The Plus plan starts at $20 per month (billed annually) for up to 500 subscribers. It accommodates unlimited users, email automation and landing pages. It adds on priority support, a full template library, advanced reporting, advanced landing page features, sales tracking, the ability to remove the AWeber brand and free data migration. Low transaction fees are also available on this plan.
Unlimited – The Unlimited plan starts at $899 per month (billed monthly) for up to 500 subscribers. It adds on personalized account management and the ability to send 12 times the number of subscriber emails per month.

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Shortcomings

Some users have reported that AWeber’s user interface isn’t as user-friendly as other marketing software solutions, especially when it comes to working with AWeber’s existing email newsletter templates.

Screenshots

About

AWeber Communications, Inc. designs opt-in email marketing software for entrepreneurs and businesses worldwide. It was founded in 1998 by Tom Kulzer after he identified a gap in automated response software for customer support and sales leads. Tom capitalized on that opportunity by creating an “autoresponder software”, which is now popular as AWeber. Since then, AWeber has expanded into a team focused on helping more than 100,000 businesses achieve success with email.

Headquartered in Chalfont, PA, AWeber has received several awards over the years, such as the 2021 Silver and Bronze Stevie Awards for Customer Service.

AWeber operates on six core values which focus on creating remarkable experiences, executing work with passion, fostering respect and cooperation, inviting feedback from users, constantly learning, educating and innovating, and having fun while doing it all.