GetResponse Review

GetResponse
Product:
Vendor:
Founded:
Headquarters:
GetResponse
GetResponse
1998
Gdańsk, Poland
Ownership:
Customers:
Deployment Model:
Free Trial:
Private
350,000+
Cloud
Yes
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GetResponse At A Glance

Good: Built-in landing page creator, automation segmentation, webinar integration, easy-to-use reporting tool.
Bad: Somewhat outdated templates.
Bottom Line: All-in-one email marketing solution that is easy to use and offers a variety of advanced features, including webinar integration and automation segmentation.

Product Overview

GetResponse is a complete email marketing solution that’s designed to help businesses increase sales and subscriber engagement with comprehensive marketing campaigns. Its email editor allows users to draft newsletters without any prior knowledge of coding. In addition, this email-drafting portion of GetResponse includes templates for designing beautiful emails and free images to reduce graphic-related costs.

GetResponse’s landing page creator enables users to design 100% responsive web forms and landing pages. Landing pages contain over 180 professionally-designed, ready-to-use templates. Marketers can create web pages for sales, thank yous, webinars, opt-ins and more in less than 10 minutes without touching a single line of code.

Its marketing automation capability allows users to track subscriber behavior in real time through stackable workflows. Features include automation segmentation, lead scoring, cart abandonment, activity tracking and scalable autoresponders.

GetResponse offers pricing tiers for email marketing beginners, growing small and mid-sized businesses (SMBs), pro marketers and enterprises seeking scalable, high-end solutions. It has a free plan and five pricing options: Email Marketing, Marketing Automation, eCommerce Marketing, MAX and MAX2. Each pricing tier includes core email marketing and marketing automation features, with the cost varying based on the customer’s list size.

Features

GetResponse’s key features include:

Marketing Automation – GetResponse’s marketing automation feature lets users build scalable workflows based on customer journeys. Action-based autoresponders allow for the creation of messages that are triggered by relevant recipient actions – with personalized one-to-one responses. In addition, GetResponse provides users with advanced segmentation tools that enable them to divide their contacts into subgroups and tailor emails accordingly.

Landing Page Builder – GetResponse has an intuitive drag-and-drop landing page builder that allows users to create 100% responsive landing pages and web forms. Business marketers can build web pages for sales, webinars, thank yous, opt-ins, about-me and downloads in just a few minutes. Moreover, GetResponse lets users test, analyze and optimize their pages to increase conversion rates.

Comprehensive Reporting – GetReponse has robust reporting capabilities. A few simple reports appear directly in the dashboard, offering a brief overview of campaign success via raw numbers and pie chart. The Email Analytics section provides further detail, with line and bar graphs for clicks, unsubscribes, opens, complaints and bounces. Additionally, for every report, users can view which subscribers within their email list performed any given action.

Webinar Integration – The GetResponse webinar platform seamlessly integrates with GetResponse email marketing, allowing users to host product announcements, demos and training sessions. Features include presentation sharing, chat moderation, polls, desktop sharing, attendee management and VoIP capabilities. In addition, GetResponse lets users decide whether their webinar will be password-protected or open to everyone.

Target Market

GetResponse serves all types of firms with its email marketing software. Here’s a list of prominent customers:

  • Tiger Woods Foundation
  • Quick Sprout
  • University of Dubai (UD)
  • Michael Simpson Jr.
  • UNESCO Bangkok
  • Hilton
  • IKEA
  • Citroën
  • AVON
  • InterContinental Hotels Group (IHG)

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Implementation/Integration

As a cloud-based solution, GetResponse is quick and easy to implement and integrate with a customer’s existing technology and data stack. The platform integrates with more than 150 applications, such as customer relationship management systems (CRM), content management software (CMS), social and eCommerce services.

To assist in implementation and optimization, users have access to a robust Learning Center that features resources such as:

  • Video tutorials that cover getting started and using software features like campaign settings, contact management, messaging and auto responders.
  • Upcoming webinars and events for continuing education and best practices, as well as opportunities to interact with the brand and other users in person.
  • Comprehensive education documentation available for download, including dozens of manuals, whitepapers and reports.
  • GetResponse University courses for in-depth education in subjects like marketing automation, email and webinar marketing, and landing page optimization.

Customer Service & Support

GetResponse offers email and live chat support to all users, and phone and Slack support is available to users on the MAX tiers. Users can also access the Help Center to browse articles and other resources.

Pricing

GetResponse offers five monthly pricing tiers. Customers can access a 30-day free trial and save 18% by paying annually and 30% by paying for two years in advance.

First, there’s the free plan that supports up to 500 contacts. It includes limited features, such as basic email marketing functionality, website builder, a single landing page, signup forms and up to 5 GB of bandwidth.

The Email Marketing plan offers additional email marketing features (e.g., A/B testing, scheduling, Google Analytics tracking) and ranges from $19 per month (1,000 contacts) to $539 per month (100,000 contacts).

The Marketing Automation plan adds on advanced automation and segmentation features, contact scoring, webinars (up to 100 attendees) and team management (up to three users). Prices fall between $59 per month (1,000 contacts) and $599 per month (100,000 contacts).

The eCommerce Marketing plan include web push notifications, quick transactional emails, eCommerce segmentation, abandoned cart recovery, promo codes and product recommendations from $119 per month (1,000 contacts) to $699 per month (100,000 contacts).

For midsize and large companies, there are two MAX plans. The first MAX plan provides SMS marketing (up to 1,000 messages), webinars for up to 500 attendees, shared IP addresses, up to 10 users per account, live chat and email support and other features. Then, there’s the MAX2 plan that adds on unlimited users, single sign-on, unlimited email marketing, up to 5,000 SMS messages, webinars for up to 1,000 attendees, transactional emails, enterprise-grade API limits, a dedicated IP address, marketing automation strategy consulting, a dedicated customer experience manager and priority support. Pricing for both plans are based on a custom quote.

Shortcomings

Some users have reported that the interface of GetResponse template builder is limited and that the default templates are outdated.

Screenshots

GetResponse Screenshot 1
GetResponse Screenshot 2
GetResponse Screenshot 3

About

GetResponse is a robust email marketing platform that is designed to help companies create high-impact newsletters and build targeted subscriber lists. The company was founded in 1999 by online marketing pioneer Simon Grabowski and has grown significantly since its beginning. The mission of GetResponse is simple yet inspiring; it wants to help its customers improve lead nurturing, reduce costs, and increase the return on investment (ROI) of their campaigns.

GetResponse was initially operated from a small office in Gdynia, Poland. Today the company operates globally with offices in Malaysia, Russia, Canada, Poland, and the US with more than 300 motivated professionals on board. More than 350,000 businesses in 182 countries trust its email marketing platform, which is now offered in 27 different languages. GetResponse is headquartered in Gdańsk, Poland.

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