Infusionsoft Review

Infusionsoft
Product:
Vendor:
Founded:
Headquarters:
Infusionsoft
Infusionsoft
2001
Chandler, AZ
Ownership
Customers:
Deployment Model:
Free Trial:
Private
125,000+
Cloud
Yes
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Infusionsoft At A Glance

Good: Infusionsoft offers an extensive amount of coaching and consulting services to help businesses accelerate current marketing strategies and learn new strategies.
Bad: Infusionsoft requires that all customers go through its Kickstart onboarding program, which has a steep price.
Bottom Line: Infusionsoft is a cloud-based, all-in-one sales and marketing solution geared to help small businesses convert leads into customers.

Product Overview

Infusionsoft is a cloud-based, all-in-one sales and marketing solution geared towards small businesses. Meaning, an organization can track and manage its customer relationships, automated marketing tasks, ecommerce efforts and payment collection all in one platform.

For this review, we will focus on the marketing automation features and functionality.

Infusionsoft’s marketing automation solution helps organizations engage with audiences and build personalized relationships with customers. More than just an automation tool that saves you time, Infusionsoft allows you to see which prospects and leads are actively engaged with your brand, allowing you to adapt your marketing efforts accordingly.

Some of Infusionsoft’s advantages include:

  • Streamlined marketing to new customers with automated lead capture and follow-up messages
  • Triggered personalized messages based on emails, opens, clicks, form submissions and payment history
  • Collected data in campaigns and emails to easily see what’s working and what isn’t

Features

Infusionsoft allows an organization to work smarter instead of harder on its marketing strategies. Here, we’ve described five key features that help accomplish that:

Campaign builder – The campaign builder has a drag-and-drop interface, making it simple to build entire campaigns and repeatedly use them without having to go through the creation process every time. Easily create custom landing pages and emails, or modify existing campaigns without having to change platforms or tools.

CRM integration – Infusionsoft’s marketing automation solution integrates fully with its customer relationship management tool (CRM). This allows you to easily see a prospect’s contact information and communication history and use the information to personalize messages. Autoresponders can also be used to send a series of emails seamlessly.

Landing page builder – The landing page builder allows you to build branded landing pages without the need of a developer or website-building specialist. Test pages, publish them or embed them on your website without jumping between platforms.

Website tracking – With tracking codes integrated through the CRM, Infusionsoft can track everything you need to know about a campaign and customer experience to make smarter decisions. Easily see metrics like:

  • Who visited a specific page
  • Individual browsing trends
  • How many customers a new campaign or tactic generated
  • A visitor’s journey from their first visit to latest purchase
  • Average time on page per customer

Email statistics and reports – Infusionsoft collects data on every email you send, allowing you to easily calculate the ROI and modify the email if necessary. Here you can see metrics like emails sent, emails opened, clicks, bounces and opt-outs.

  • Broadcast Email Marketing?
  • Campaign Reporting and Analytics?
  • CRM Integration?
  • Forms and Landing Pages?
  • Lead Management?
  • Lead Nurturing?
  • Lead Scoring?
  • Triggered Email Marketing?

Target Market

Infusionsoft is best used for small businesses that want to increase or streamline their marketing efforts. Here’s a list of prominent customers Infusionsoft serves:

  • Milkhouse Candles
  • Rock and Rapid Adventures
  • Presidential Pools
  • Clean Corp
  • DC Mosquito Squad
  • Burleson Orthodontics
  • LKR Social Media
  • Hear and Play
  • Math Plus Academy
  • Les Molyneaux Bed and Breakfast

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Implementation/Integration

Infusionsoft is a cloud-based solution, making system implementation simple and quick. Desktop and mobile applications are available, allowing users to work on whatever device they’re most comfortable with.

When implemented, Infusionsoft offers a required Kickstart training to get you and your team up and running without any confusion. Accelerator services are also available that give on-site, three-day implementation services from Infusionsoft.

Infusionsoft seamlessly integrates with accounting solutions like Quickbooks and Xero. If you have existing tools and business apps you’d like to use, Infusionsoft offers an open API, allowing businesses and developers to enable third-party apps to connect with Infusionsoft accounts. Infusionsoft also offers hundreds of integrated apps and add-ons in the Infusionsoft Marketplace.

Customer Service & Support

Infusionsoft offers a variety of helpful resources and training sessions to help users get the most out of the software. These include:

  • University – A three-day training class with top small business coaches within an industry.
  • Accelerator – On-site implementation services from Infusionsoft that is done within three days.
  • Elite Business Education – Access to Infusionsoft’s executive leadership team to help set long-term, strategic marketing visions for your business.
  • Infusionsoft Coaching – Get one-on-one coaching from an Infusionsoft expert.
  • Help Center – A full repository of user guides and white papers allowing users to learn more about Infusionsoft in their own time.
  • User Groups – Find a user group in your area to connect with the Infusionsoft community.
  • Find a Partner – Hire a certified Infusionsoft partner who will help you create marketing automation strategies that work best for your business.
  • Knowledge Center – A hub for Infusionsoft news and advice for small businesses, as well as webinars, ebooks and other helpful resources.

Pricing

Infusionsoft’s pricing depends on number of contacts and the features you’d like to have. Pricing starts at $99 for 500 contacts, including contact management functionality and its marketing automation tools. Infusionsoft has an online calculator to help you figure out the monthly cost.

When investing in Infusionsoft, be aware that there is a one-time $999 Kickstart fee. This required onboarding program lets you work one-on-one with an Infusionsoft coach to ensure you understand the full functionality of the software. Organizations can choose between the basic or extended version of this program, based on the training needs.

Infusionsoft does offer periodic promotional pricing that includes discounts and free add-ons.

Shortcomings

Infusionsoft requires all customers to go through its Kickstart onboarding program, which has a steep price starting at $999. Because of this, Infusionsoft experts have mentioned that the software is best suited for small businesses that make at least $150,000 in revenue or have 1,000 engaged contacts. Startup companies, solopreneurs and small businesses that aren’t able to pay the Kickstart fee should consider cheaper alternatives while the business grows.

Screenshots

Infusionsoft Screenshot 1
Infusionsoft Screenshot 2
Infusionsoft Screenshot 3

About

Since founded in 2001, Infusionsoft has believed that small businesses are what make communities special and unique. It strives to help small businesses succeed by offering an award-winning sales and marketing solution, one-on-one consulting services, live training, large-scale events and an active community of users, partners and industry leaders.

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