Moosend Review

Moosend
Product:
Vendor:
Founded:
Headquarters:
Moosend
Moosend
2011
London, England
Ownership:
Customers:
Deployment Model:
Free Trial:
Private
Unknown
Cloud
Yes
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Moosend At A Glance

Good: Free plan with robust features for companies with less than 1,000 subscribers, intuitive campaign editor, prebuilt marketing automation templates.
Bad: Native SMS messaging capability is not offered, a mobile app is not available.
Bottom Line: Email marketing solution with easy-to-use features to help marketers successfully create, execute and measure their campaigns.

Product Overview

Moosend is an email marketing platform that automates repetitive tasks so marketers can focus on building client relationships. It has an intuitive interface for designing emails and measuring campaigns without coding or web design experience needed.

Additional benefits of Moosend include:

  • Free plan with robust features available for companies with less than 1,000 subscribers
  • Flexible pricing plans with no hidden costs for companies with more than 1,000 subscribers
  • Variety of support services offered, such as email, phone, live chat and self-help knowledge base
  • Integration to e-commerce, customer relationship management (CRM), lead generation and other marketing applications

Features

There’s a drag-and-drop campaign editor to easily add text, images, social share buttons and other elements to the email newsletter. Marketers can either create their own designs or access Moosend’s library of newsletter templates, then preview what the design will look like in both desktop and mobile interfaces. When newsletters are ready, marketers can enter test email addresses and schedule their email campaigns to send on a specific date and time.

Other key features of Moosend are:

Marketing automation tools – With these tools, marketers can specify which events trigger email sends or other actions. For example, if a prospect adds a product to their shopping cart but hasn’t checked out, an email can be sent to remind them they need to make a purchase. Moosend has three automation components: triggers (events that prompt the actions), conditional/control steps (filters for each trigger) and actions (tasks that responds to triggers).

Moosend offers prebuilt automation templates called Recipes so marketers won’t need to specify triggers and actions. The templates are available in different categories, such as new customer, loyalty or upsell.

Email segmentation – Marketers are able to build email lists with the custom opt-in forms that can be added to their site or social networks for capturing visitor data. Each field can be customized and collects data such as gender, age or favorite brands. Then, the data can be used for segment filters.

Existing email lists can be imported from different sources (e.g., CSV files or Gmail contacts). Marketers can also remove subscribers in bulk.

Analytics – Moosend includes analytics features that help marketers measure their campaigns. The link analytics feature allows marketers to see which links their subscribers click on, while the email client and device metrics provide insights on which email applications and devices subscribers are using.

Marketers can also measure the day, time and geographical location of the email opens. Reports can be exported to Excel and other formats.

  • Broadcast Email Marketing?
  • Campaign Reporting and Analytics?
  • CRM Integration?
  • Forms and Landing Pages?
  • Lead Management?
  • Lead Nurturing?
  • Lead Scoring?
  • Triggered Email Marketing?

Target Market

Moosend targets businesses of all sizes. We’ve listed 10 of its clients below.

  • CareerBuilder
  • Dixons
  • Electric Ireland
  • Fox
  • ING
  • The Make-a-Wish Foundation
  • National Bank of Greece
  • Ogilvy
  • Pure Incubation
  • World Wildlife Fund

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Implementation/Integration

Companies can sign up for a free account via the Moosend website. Once they’ve signed up, they can navigate to the Billing section to get details about upgrading to one of the paid plans.

Customer Service & Support

Each company has access to a dedicated Account Manager who can provide email marketing best practices and other tips. Users can contact customer support by email, phone or live chat. They can also browse the knowledge base of frequently asked questions, and access video tutorials and webinars on the platform and email marketing best practices. In addition, Moosend has a deliverability team that can provide recommendations on improving email deliverability.

Pricing

Moosend offers a free plan for companies with less than 1,000 subscribers that includes unlimited email campaigns and other features. However, the free plan doesn’t provide a dedicated IP address.

In terms of priced plans, Moosend uses a monthly subscription plan based off of the number of subscribers. Companies can get discounts for biannual or annual payments. Here are a few examples of its pricing.

  • 1,001-2,000 subscribers at $10 per month
  • 2,001-3,000 subscribers at $20 per month
  • 3,001-5,000 subscribers at $30 per month
  • 10,001-25,000 subscribers at $125 per month
  • 25,001-50,000 subscribers at $205 per month
  • 100,001-150,000 subscribers at $585 per month
Moosend also has pay-as-you-go plans for companies that only send occasional email blasts. Companies can purchase credits and use them as needed (one email sent equals one credit). Some pay-as-you-go pricing examples are:
  • 1,000 credits for $3
  • 5,000 credits for $15
  • 25,000 credits for $75

Shortcomings

Moosend doesn’t offer native SMS messaging capability, but users can customize their automation to send SMS messages. Also, Moosend is not available as a mobile app.

Screenshots

Moosend Screenshot 1
Moosend Screenshot 2
Moosend Screenshot 3

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About

Founded in 2011, Moosend helps thousands of companies worldwide engage with their email subscribers and grow their business.

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Send feedback or corrections to feedback@betterbuys.com.

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