Moosend Review

Product:
Vendor:
Founded:
Headquarters:

Moosend
Moosend
2011
London, England

Ownership:
Customers:
Deployment Model:
Free Trial:

Private
Unknown
Cloud
Yes

Moosend At A Glance

Good: Free plan with robust features for companies with less than 1,000 subscribers, intuitive campaign editor, prebuilt marketing automation templates.

Bad: Native SMS messaging capability is not offered, a mobile app is not available.

Bottom Line: Email marketing solution with easy-to-use features to help marketers successfully create, execute and measure their campaigns.

Product Overview

Moosend is an email marketing platform that automates repetitive tasks so marketers can focus on building client relationships. It has an intuitive interface for designing emails and measuring campaigns without coding or web design experience needed.

Additional benefits of Moosend include:

Free plan with robust features available for companies with less than 1,000 subscribers
Flexible pricing plans with no hidden costs for companies with more than 1,000 subscribers
Variety of support services offered, such as email, phone, live chat and self-help knowledge base
Integration to e-commerce, customer relationship management (CRM), lead generation and other marketing applications

Features

There’s a drag-and-drop campaign editor to easily add text, images, social share buttons and other elements to the email newsletter. Marketers can either create their own designs or access Moosend’s library of newsletter templates, then preview what the design will look like in both desktop and mobile interfaces. When newsletters are ready, marketers can enter test email addresses and schedule their email campaigns to send on a specific date and time.

Other key features of Moosend are:

Marketing automation tools – With these tools, marketers can specify which events trigger email sends or other actions. For example, if a prospect adds a product to their shopping cart but hasn’t checked out, an email can be sent to remind them they need to make a purchase. Moosend has three automation components: triggers (events that prompt the actions), conditional/control steps (filters for each trigger) and actions (tasks that responds to triggers).

Moosend offers prebuilt automation templates called Recipes so marketers won’t need to specify triggers and actions. The templates are available in different categories, such as new customer, loyalty or upsell.

Email segmentation – Marketers are able to build email lists with the custom opt-in forms that can be added to their site or social networks for capturing visitor data. Each field can be customized and collects data such as gender, age or favorite brands. Then, the data can be used for segment filters.

Existing email lists can be imported from different sources (e.g., CSV files or Gmail contacts). Marketers can also remove subscribers in bulk.

Analytics – Moosend includes analytics features that help marketers measure their campaigns. The link analytics feature allows marketers to see which links their subscribers click on, while the email client and device metrics provide insights on which email applications and devices subscribers are using.

Marketers can also measure the day, time and geographical location of the email opens. Reports can be exported to Excel and other formats.

Target Market

Moosend targets businesses of all sizes. We’ve listed 10 of its clients below.

CareerBuilder
Dixons
Electric Ireland
Fox
ING

The Make-a-Wish Foundation
National Bank of Greece
Ogilvy
Pure Incubation
World Wildlife Fund

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Implementation/Integration

Companies can sign up for a free account via the Moosend website. Once they’ve signed up, they can navigate to the Billing section to get details about upgrading to one of the paid plans.

Customer Service & Support

Each company has access to a dedicated Account Manager who can provide email marketing best practices and other tips. Users can contact customer support by email, phone or live chat. They can also browse the knowledge base of frequently asked questions, and access video tutorials and webinars on the platform and email marketing best practices. In addition, Moosend has a deliverability team that can provide recommendations on improving email deliverability.

Pricing

Moosend offers a free plan for companies with less than 1,000 subscribers that includes unlimited email campaigns and other features. It has two pricing plans that’s based on the number of subscribers: Pro and Enterprise. The Pro plan includes additional features like landing pages, transactional emails and phone support. It starts at $8 per month for up to 2,000 subscribers. The Enterprise plan adds more features, such as custom reporting, single sign-on, an account manager, onboarding and a service-level agreement. Pricing for this plan is only available as a custom quote.

Moosend also provide credits for companies that only send occasional emails. For example, one credit equals 1,000 emails. Please contact the vendor directly for a price quote.

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Shortcomings

Moosend doesn’t offer native SMS messaging capability, but users can customize their automation to send SMS messages. Also, Moosend is not available as a mobile app.