Asana Review

San Francisco, CA
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Asana At A Glance

Good: Has an intuitive interface for managing team workflows, and offers a free plan for up to 15 users with all basic features.
Bad: Short learning curve for some new users.
Bottom Line: Robust project and task management solution for collaborating on every stage of a project.

Product Overview

Asana is a collaborative work management solution that helps teams organize and manage all of their work from daily tasks to strategic initiatives. With tasks, custom fields, Progress View, and Portfolios that update in real time, it enables teams to make better decisions at every project stage, faster.

Asana can be used to manage any type of project or process from work requests to marketing campaigns to product launches. Project managers can ensure that everyone knows the plan, individual responsibilities, and deadlines so work doesn’t fall through the cracks.

Asana is available for web, iOS, and Android devices, and in English, Spanish, German, French, Portuguese, and Japanese.


Below, we’ve listed the top five features of Asana:

  1. Project management: Work can be organized into shared projects in lists or boards, and teams can create tasks with assignees and due dates within those projects for every step and piece of work that needs to be completed. Project work can also be viewed on a Timeline to see how it all connects, on a Calendar to see when work is happening, or sorted by criteria the project manager specifies.
  2. Seamless communication: Important communication and documents are organized within tasks, projects, and teams so discussions happen in context and files stay connected to the work they’re for. Teammates can comment on tasks directly to ask questions or share important details about the work, they can ping teammates with an @mention, or start project discussions so the whole team can weigh in and stay updated on progress.
  3. Templates: Standardize common projects and processes into templates the whole team can use so important steps aren’t missed, work don’t fall through the cracks, and they run smoothly every time. By starting new projects from a template, project managers can significantly shorten their planning time and get to work faster.
  4. Portfolios: Managers can monitor the status of all key initiatives and projects in real time with Portfolios. They can organize projects into portfolios so users can see their status, then drill in for more details to proactively address at-risk work, and finally, report updates to stakeholders so everyone knows where important work stands.
  5. Mobile apps: Whether users are between meetings or on-site at an event, Asana’s mobile app helps them to stay on top of their work from anywhere. They can use it to quickly capture tasks and ideas, get updates from coworkers, organize tasks and projects, or manage your to-do list for the day.

Target Market

Asana can be used in companies of all sizes and industries to helps teams, from leadership to individual contributors, move faster and focus on the right work so they can achieve their goals.

We’ve listed 10 of Asana’s customers below:

  • AB-InBev
  • Airbnb
  • Disney
  • KLM Air France
  • NASA
  • Uber
  • National Geographic
  • Spotify
  • Deloitte


Asana is cloud-based, so businesses can implement it and begin managing projects in minutes.

It integrates with 200+ tools including Microsoft, G Suite, Slack, Dropbox, Box, Zapier, Github, Jira, Evernote and Harvest.

Customer Service & Support

Asana offers the following options for customer support:

  • Email Support – Specific concerns and questions that can’t be answered from the FAQs can be addressed directly to Asana through its customer support page. Queries are generally responded to within 24 hours.
  • Customer Success Program – Customers on an Asana paid plan get access to customer success managers who will help them design key processes, onboard teams, and deploy Asana across their organization so they’re set up for success.
  • Asana Guide: The Guide is a dedicated knowledge base with step-by-step instructions on how to set up projects and processes in Asana, how to use specific features, and learn work management best practices.
  • Asana Academy: Users learn the best ways to use Asana with in-depth online video courses they can take any time.
  • Asana Together: The global community includes a forum where customers can ask and answer questions, an ambassador program where they can host Asana-themed events and meetups, and certified pros who can offer consulting services like training and support.


Asana is free to use for teams of up to 10 members. Organizations and teams that want more features, customization, and security can choose from one of Asana’s paid plans: Starter, Advanced, Enterprise or Enterprise Plus

The Starter plan starts at $10.99 per user/month when billed annually and the Advanced plan starts at $24.99 per user/month when billed annually. Companies interested in either the Enterprise plan or Enterprise Plus plan can contact Asana’s sales team for a quote.


Some users have mentioned that it can take time to get used to Asana, especially in customizing the features to their needs.


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Asana helps teams organize and manage all of their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 93,000 paying organizations and millions of free organizations across 190 countries. Global customers such as AB-InBev, Airbnb, Disney, KLM Air France, NASA,, Uber, Viessmann Group, Vox Media, and Zalando rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns.

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