Asana Review

San Francisco, CA
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Asana At A Glance

Good: Has an intuitive interface for managing team workflows, and offers a free plan for up to 15 users with all basic features.
Bad: Due to the amount of tasks and workflows it has to process, it can take a while for projects to load.
Bottom Line: Robust project and task management solution for collaborating on every stage of a project.

Product Overview

Asana is a complete project management solution that allows team members to track everything they’re working on. With tasks, workspaces, notes, tags and a dashboard that updates information in real time, it facilitates smart decision-making in each stage of projects’ workflow.

Asana can be used for campaigns, launches or briefings. Teams can also assign permissions for each member and share project-related documents without having to use email. Asana is available for desktop, Android and iOS devices.



Below, we’ve listed the top five features of Asana:

  1. Project Management – Work can be organized into shared projects as lists and teams can create tasks within those projects for meetings, programs and initiatives. In addition, project managers can add due dates to ensure each task is completed on time. Each team member can view the task assigned to them on a built-in calendar so they can properly plan and work on projects.
  2. Seamless Communication – Important communication is neatly stored in Asana’s portal. It keeps all team members connected, allowing them to share documents from their local devices, and chat one-on-one or in groups. Users can also comment directly on tasks for clarification on project details and ping teammates with a mention in Asana to keep things in order.
  3. Team Management – Asana’s centralized dashboards give project managers the ability to create new teams, add and remove members, modify member access, approve notifications, modify the name of an existing team or delete an entire team altogether. They can also invite guests to collaborate with partners, contracts and vendors in Asana.
  4. Project Views – Prioritized list with automated reminders, which users can browse with Asana’s search filter to see urgent tasks. Dashboards offer a high-level view of what’s going on throughout the organization. Users can also find project files they need in a gallery view with all of the related files. Asana’s Inbox provides automate updates for just the tasks, conversations and projects that matter to a team.
  5. Remote Access – Team leaders can add tasks in Asana by sending an email when they are away from the computer. Emailed tasks are added to the default organization or workspace that is specified in settings. Emailed attachments transition into task attachments, the email’s subject is saved as the name of the task and any content in the email’s body becomes the task description.

  • Budget & Expense Management?
  • Collaboration?
  • File Sharing?
  • Gantt Charts?
  • Mobile?
  • Task Management?
  • Time Tracking?

Target Market

Asana is targeted to users in various job positions (director, manager, etc.) for companies of all sizes in a range of industries.

We’ve listed 10 of Asana’s customers below:

  • Deloitte
  • Google
  • Spotify
  • Facebook
  • Airbnb
  • Uber
  • Quora
  • PayPal
  • Zappos
  • Red Bull

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As Asana is a cloud-based solution, its implementation will be quicker than on-premise deployment.

The project management solution can integrate with several PM and SaaS productivity applications, such as Dropbox, Google Calendar, Pivotal Tracker, Evernote, Instagantt, Zapier, Slack and Everhour.

Customer Service & Support

Asana offers the following options for customer support:

  • Email Support – Specific concerns and questions that can’t be answered from the FAQs can be addressed directly to Asana through its customer support page. Queries are generally responded to within 24 hours.
  • Customer Success Program – For subscribers to its Premium Plan, Asana offers access to Success Managers: a team of support specialists dedicated to ensuring clients enjoy a positive experience as they grow with Asana. Customer Success Managers help teams through ongoing training, intuitive fixes and workflow optimization.
  • Asana Guide – Asana’s website includes a dedicated guide for users to gain knowledge about features and best practices, see video tutorials, learn tips and browse other bits of relevant information.


Asana is free to use for teams up to 15 individuals with no limits on conversations, tasks and projects. Organizations that want premium features and support or have more than 15 members in their team will have to upgrade to the paid plan.

To keep things simple, the company offers only one paid plan: Premium. It starts at $9.99 per user/month when billed annually and $11.99 per user/month when billed monthly. The premium plan includes unlimited dashboards, unlimited team members, admin controls, custom fields, priority support and more.

Teams can pay with any major credit card. Companies can contact Asana sales for more information about custom plans if they have a team with over 100 members.


Some users have complained that Asana can be slow to load tasks and workflows, which can affect productivity.


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Asana was created after Facebook co-founder Dustin Moskovitz and ex-Googler Justin Rosenstein developed an internal tool at Facebook that redefined how the organization collaborated on projects. They realized the technology could assist every company in achieving their goals. Today, Asana has over 200 employees across three offices in Dublin, New York and San Francisco.

The company believes coordination should be seamless between individuals, and it aims to establish a direct line between that purpose and day-to-day-work. Asana’s offering features dashboards, conversations, team pages, inbox, calendars, files, followers, attachments, project views, sections and more. Its customers range from local businesses with a few employees to large enterprises and corporations.

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