Growlabs Review

Growlabs
Product:
Vendor:
Founded:
Headquarters:
Growlabs
Growlabs
2016
San Francisco, CA
Ownership:
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Free Trial:
Private
Unknown
Cloud
Yes
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Growlabs At A Glance

Good: Growlabs offers users the ability to create email templates and messages in various languages, helping businesses reach a global customer base.
Bad: Growlabs only focuses on finding, delivering and nurturing B2B leads. B2C companies will need to use a different solution.
Bottom Line: Growlabs is an outbound sales automation platform that helps B2B sales teams identify, engage and convert customers.

Product Overview

Growlabs is an all-in-one outbound sales automation platform. It uses both machine learning and artificial intelligence to combine lead generation techniques and robust automation to help users accelerate their business growth.

Geared for business-to-business (B2B) sales teams, Growlabs searches over 400 million websites, social media feeds, third-party data exchanges and public databases for prospects and engages with them on your organization’s behalf. When a prospect positively replies to an email, Growlabs will pass the contact to your sales reps so they can focus on qualified leads 100% of the time.

A major benefit of Growlabs is the ability to reach prospects in multiple languages, allowing users to scale their customer base globally.

Features

Growlabs has a variety of time-saving tools for intensive prospecting and lead nurturing programs. The top six features are:

Lead generation – Growlabs will handle prospecting in your target market and will build a list of high-quality decision makers for you. Growlabs has a two-way customer relationship management (CRM) integration that prevents any duplication of existing contacts.

Automated sales outreach – Not only can Growlabs send automated cold emails, it can also use account-based strategies, smart scheduling and time-zone detection to send more personalized emails and trigger follow-up messages to warm leads.

Personalized sales content – With Growlabs, you can use your existing email content, pick and choose from a library of templates or work with support staff to create a custom pitch. The solution then personalizes all outbound messages to the receiving contact with merged fields.

Optimization and reporting – Growlabs’ software allows you to take advantage of A/B testing and machine learning to efficiently analyze success patterns and adjust campaigns accordingly. Campaign reports are available to quickly gain and share insights.

Rep and territory management – Tools for individual and team management make it easy to track and oversee both on-site and off-site sales reps. Managers can control how many leads come to each rep daily so the team has a constant, but not overwhelming, pipeline of work. Territory-mapping features can also help managers send out assignments based on geography, industry and company size.

Lead prioritization – Growlabs will analyze customer responses to determine which leads are sales-ready. These “hot” leads will be sent directly to a sales rep’s inbox so the rep can prioritize the contacts. Warm leads who aren’t ready to purchase yet are automatically scheduled for follow-up messages, and cold leads are filtered to a separate list so the solution can determine the best approach for nurturing and conversion.

  • Broadcast Email Marketing?
  • Campaign Reporting and Analytics?
  • CRM Integration?
  • Forms and Landing Pages?
  • Lead Management?
  • Lead Nurturing?
  • Lead Scoring?
  • Triggered Email Marketing?

Target Market

Growlabs specializes in helping B2B companies of all sizes improve and accelerate their growth. Its experience spans across a number of industries, including:

  • Technology and internet companies
  • Software-as-a-service (SaaS) vendors
  • eCommerce platforms
  • Marketing agencies
  • Banking and insurance companies
  • Recruitment agencies

We’ve listed some prominent Growlabs customers below:

  • ClearVoice
  • bus.com
  • Giving Assistant
  • Cisco
  • UpWork
  • PandaDoc
  • Fuelx
  • ClearBanc
  • Celigo
  • Workable

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Implementation/Integration

Growlabs is a cloud-based solution with an intuitive interface, allowing users to set up sales processes in four steps and as little as 15 minutes:

  1. Import data and set up sales reps
  2. Define ideal customer profiles
  3. Create email drip campaigns
  4. Sync CRM data

The solution integrates with Gmail, Microsoft Exchange/Outlook and Office365, so prioritized contacts and triggered messages are sent straight to your sales reps’ inboxes. It can also sync with many CRM solutions, including Salesforce, Zoho, Hubspot and Insightly.

Customer Service & Support

Growlabs provides each customer with a dedicated customer success manager to help with onboarding and technology support. Growlabs also offers an online form for users to contact customer support teams.

Pricing

Pricing for Growlabs is based on the verified leads the solution delivers to you. Verified leads are defined as leads that match your ideal customer profile and have a verified email address.

Customized lead packages are available. Please contact Growlabs directly for a quote.

Shortcomings

Growlabs only focuses on finding, nurturing and delivering B2B leads. Business-to-consumer (B2C) companies will need a different solution for their marketing needs.

Screenshots

Growlabs Screenshot 1
Growlabs Screenshot 2
Growlabs Screenshot 3

About

Growlabs is a lead generation and sales automation solution designed to help B2B companies find new customers and accelerate their growth. It’s headquartered in San Francisco and has operations globally.

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Send feedback or corrections to feedback@betterbuys.com.

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