RollWorks Review

San Francisco, CA
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RollWorks At A Glance

Good: RollWorks has three component solutions to help teams implement their ABM programs.
Bad: RollWorks is relatvely new to the ABM market, having launched in early 2018.
Bottom Line: RollWorks offers B2B companies an account-based platform to help them align their marketing and sales team and confidently grow revenue.

Product Overview

RollWorks, a division of NexRoll, offers B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. It’s powered by machine learning and an extensive account data foundation to help teams identify their target accounts, engage them with digital ads, web personlization, email signatures and sales automation, and measure the effectiveness of their programs. RollWorks benefit both large and small marketing and sales teams who believe that an account-based approach is just good B2B marketing.


The RollWorks platform has three component solutions – Identification, Engagement and Measurement – to help businesses implement their account-based programs.

RollWorks Identification Solution: Users can build a Target Account list from a database of over 20 million companies or upload data from their CRM or marketing automation system. They can easily prioritize their lists, use RollWorks’ predictive scoring model or layer on intent data signals as well as engagement signals to identify in-market accounts. Users can also notify their sales team on accounts that engage with the company via email alerts and Salesforce dashboards via RollWorks’ Sales Insights product.

RollWorks Engagement Solution: This solution allows users to advertise to their target account list with digital ads across more than two million websites that reach over 90% of internet users. They can expand engagement channels beyond advertising with RollWorks’ Partner ecosystem, as well as personalize websites, use direct mail, leverage email signature ads for multichannel ABM programs. Beyond ads, RollWorks’ Sales Automation product will keep prospects engaged through scheduled email outreach from the sales team.

RollWorks Measurement Solution: Users can track the effectiveness of their account-based programs by measuring their impact with important metrics via the dashboard or by syncing with their CRM or marketing automation platforms. They can view spend, impressions, clicks, conversions and more at a campaign level, or visualize impact across their Target accounts with reach, engagement, influenced opportunity and review metrics.

Target Market

RollWorks targets hundreds of B2B companies, ranging from SMBs to enterprises, to help them align their marketing and sales teams and confidently grow revenue. Some of its prominent customers include:

  • Zoom
  • Coupa
  • Dialpad
  • Blackbaud
  • Pendo
  • Personify
  • Transpay
  • Aircall
  • Icertis
  • Pantheon

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RollWorks and its technology partners give B2B marketing and sales team the ability to orchestrate engagement across channels at scale and greater interoperability and data flow between their choice of marketing tech tools. Its robust technology ecosystem include:

  • CRM and marketing automation: Salesforce, HubSpot, Marketo
  • Intent Data: Bombora
  • Email signature personalization: Opensense
  • Website personalization: Reactful, Hushly, Uberflip, Folloze
  • Offline/Direct Mail: PFL, Sendoso
  • Data Segmentation: LeanData
  • Sales Forecasting: Clari
  • Insights and Analytics: Google Analytics
  • B2B Advertising: LinkedIn

Customer Service & Support

The RollWorks account-based platform includes a support team focused on ensuring that the client achieves their goals. The areas include:

  • Onboarding and Implementation: The Onboarding team gets the client set up while they create an action plan to ensure they’re up and running quickly and seeing value from the ABM programs.
  • Account-based Strategy and Guidance: RollWorks’s account-based experts provide insights, best practices and overall strategic direction to achieve real outcomes for your their business.
  • Account-based Execution: RollWorks’s platform experts support the client’s programs with campaign setup, optimization and reporting delivery.


Pricing for RollWorks starts at $975 per month.


Compared to some other players, RollWorks is relatively new to the market having launched their dedicated account-based platform in early 2018.


RollWorks Screenshot 1
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Growlabs is a lead generation and sales automation solution designed to help B2B companies find new customers and accelerate their growth. It’s headquartered in San Francisco and has operations globally. In 2018, it was acquired by RollWorks.

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