Workpop Review

Workpop Inc.
Workpop Inc.
Santa Monica, CA
Deployment Model:
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Workpop At A Glance

Good: Automated candidate sourcing, messaging platform with group chat to connect with job candidates, scalable pricing tiers.
Bad: Not intended for professional service organizations.
Bottom Line: Intuitive applicant tracking solution that allows employers to create an open and transparent hiring process for job candidates.

Product Overview

Workpop is a cloud-based applicant tracking system with a mission to build hiring tools that businesses and candidates love. Uniquely, Workpop provides candidates with tools to help them with their job search (such as resume feedback or leads on other jobs).

Workpop provides several benefits for both employers and job candidates, such as:

  • An open platform that allows for integration to most systems
  • More automated candidate sourcing for employers
  • An intuitive interface with easy-to-use functions for employers and candidates
  • Transparency to candidates throughout the hiring process (providing an answer to every applicant)
  • Tools to help job candidates in their job search, such as resume feedback
  • Not selling job candidate data to any third-party companies
  • Accessible to both employers and candidates on any mobile device


Here are several key features of Workpop:

Automated candidate sourcing – Workpop’s automated candidate sourcing feature uses artificial intelligence to post jobs across the optimal combination of job boards, based on the job title, industry and other factors. Because Workpop automatically adjusts bids with real-time traffic data, employers won’t need to worry about manually managing the sourcing process.

Social recruiting – Employers can share their job postings on social sites, such as Twitter and Facebook. Workpop also has a reference loop feature where job seekers are asked to provide names and contact information of references. Workpop can then encourage those references to apply for open positions.

Careers site – With Workpop’s intuitive interface, employers can create a branded careers site without learning any programming. Users can add text, select colors and upload logos or other images.

Application – Workpop provides flexible ways for candidates to apply for jobs: completing employer-created job applications, uploading cover letters and resumes (since Workpop’s resume-parsing technology converts resumes to applications), and sending a video introduction. Candidates also have the option of adding references with contact information to their applications.

Search, rank and filter  – Workpop has a search, rank and filter functionality so employers can efficiently find the best candidates. The Smart Rank algorithms can pull specific applications that closely resemble what employers are looking for and place them at the top of the list. Employers can also filter and sort applications based on specific keywords. In addition to standard criteria such as years of experience, some of the filtering criteria is unique such as distance from the workplace or shift availability.

Messaging platform – Employers can communicate with candidates with the on-platform messaging system.The messaging system integrates with email and SMS, so candidates receive messages in three places simultaneously to minimize the chances of missing a message. The hiring manager can also communicate in a group conversation with a fellow colleague and a candidate, or can message multiple candidates simultaneously.

Digital onboarding – Employers can create and store new-hire paperwork within Workpop. They can also upload and electronically send documents, such as employee handbooks, offer letters, and I-9 and W-4 forms. Employers can track the status of the paperwork new hires fill out (and send reminders if necessary), and new hires can digitally sign documents. Employers can also receive background check reports on new hires straight from Workpop. Finally, the onboarding process and employee data can feed directly into payroll or HRIS systems.

Other features include:

  • Customized hiring workflows
  • Editable job postings that can be duplicated for similar jobs
  • Dedicated mobile apps for Android and iPhone

Target Market

Workpop is intended for recruiters and hiring managers in retail and other service-based industries, such as hospitality, automotive, food and beverage, and entertainment. We’ve listed 10 of its clients below:

  • Black Bear Diner
  • Mendocino Farms Sandwich Market
  • Sweetgreen
  • Wedgewood Weddings
  • Shakey's Pizza
  • Paligroup (Hospitality)
  • Arrive Hotels
  • Hillstone Restaurant Group
  • Fred Segal
  • Orangetheory Fitness

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Companies can sign up for a free trial via the Workpop site. As part of its Applicant Tracking System plan, Workpop provides clients with a customized implementation process that’s based on each company’s needs and requirements.

Workpop integrates with a company’s existing systems, such as payroll systems or human resource management systems (HRMS).

Customer Service & Support

Users can contact Workpop’s support team, which is certified by the Society for Human Resource Management (SHRM), by phone, email or live chat. Phone and live chat hours are Monday through Friday, 9 a.m. to 6 p.m., Pacific Standard Time.

In addition, users can browse articles on software features or general HR topics on Workpop’s Help Center, as well as participate in community forums.


Workpop offer three pricing tiers:

  • Essentials ($49 per location per month) – The Essentials plan includes basic applicant tracking features, job posting and syndication, access to help center full of educational resources and email support.
  • Growth ($79 per location per month) – In addition to the features in the Essentials plan, the Growth tier includes customizable career sites, advanced applicant tracking features (e.g., customizable applications and assessments, branded application process, video questions and automatic screening questions) and live chat support.
  • Professional ($149 per location per month) – The Professional tier includes all features of the other two tiers, plus digital onboarding, reporting and phone support.



Because Workpop is intended for service-based industries or companies that employ hourly workers, it may not be the best fit for professional service organizations.


Workpop Inc. Screenshot 1
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Workpop Inc.’s co-founder Reed Shaffner got the idea for his company from his relative’s difficult job search – mainly because applications were going into a “black hole,” and recruiters and employers never bothered to follow up with interested applicants.

Workpop was founded in 2014 with a mission to help candidates find their ideal jobs and help employers provide candidates with a great experience during the hiring process.

Headquartered in Santa Monica, CA, Workpop has recently received several accolades, such as making Comparably’s Best Places to Work list in six categories, including Best CEO, Best Team Culture and Best Company: Leadership.

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