Domo Pricing: What Are the Costs?

Domo has always been a mystery in the business intelligence (BI) industry.

Its restrictive non-disclosure agreements, hidden pricing and top-secret BI apps have caused a lot of curiosity and frustration over the years. Some interested users have gone to great lengths just to compare Domo against other solutions.

However, in early 2016 the secretive BI and data visualization company surprised many with a two-part announcement:

  1. Domo raised $130 million in additional funding, maintaining its $2 billion value.
  2. It launched Domo Business Cloud with a public pricing model.

Here, we take a look at how Domo’s solutions compare in the market.

Domo Pricing

How is Domo Priced?

Domo offers two products, Buzz and Business Cloud.


Domo Buzz is a collaboration tool with all the features of a messaging application. However, unlike a messaging app, Buzz offers additional features that can connect to business data sources and easily share files, visuals and insights in real time. It supports an unlimited number of users, historical chats and third-party integrations to make collaboration as efficient as possible.

  • Price: Free
Business Cloud

Business Cloud is the main product offered by Domo. Through a single platform, organizations can connect to an endless amount of data sources and easily create “cards” (dashboard widgets) that are appealing and informative. Users also have access to the Domo Appstore, which offers pre-built apps for business functions, or allows you to build custom apps for specific functions.

Domo’s Business Cloud has three pricing levels to choose from:

Domo Pricing

Starter: This level is intended for businesses to try the Domo solution and see how it fits in existing workflows. It offers connections to over 80 cloud-based data sources, 100 GB of storage, daily updates and access to 12 Quick Start apps. Starter does have usage limitations and doesn’t offer administrator controls like managing data access, or creating and removing user groups.

  • Price: Free

Professional: The professional level is designed for small businesses and teams. It offers connections to over 400 data sources, unlimited data storage, daily updates and full access to the Appstore. Professional offers access to Workbench, which allows businesses to move on-premise data into the Domo platform, and has basic administrator controls (e.g. adding and removing users, deleting or locking pages, etc.).

  • Price: $175/user per month (billed annually) with company-wide licenses available

Enterprise: Enterprise is built for enterprises and partner networks. It offers connections to over 400 data sources, unlimited data storage, daily updates and full access to the Appstore, including Custom App access. This level can access Workbench and has advanced administrator controls (e.g. managing data access, using batch tools, creating sharing groups, etc.).

  • Price: Domo doesn’t publicly release the price per user for Business Cloud Enterprise.

Pros: Domo’s Business Cloud connects to hundreds of data sources and has powerful social sharing abilities. Users have also commented on its appealing interface and user-friendly visualization creation.

Cons: Although Domo can connect to a large amount of data sources, some customers have said extracting data is difficult. There is no on-premise solution available, meaning users can’t merge and host data on-site. However, the Workbench application allows users to access data stored in on-premise systems, such as JIRA, and import the data into Domo. Also, Domo has pricing competitive with BI solutions like Tableau and Qlik, making the Business Cloud options, aside from Starter, expensive for small businesses.

What Are the Alternatives?

Cloud-based, self-service BI is becoming a popular model for other solutions in the market. We’ve highlighted some of the best alternatives to Domo:

Microsoft Power BI: Power BI is a cloud-based business intelligence solution that Microsoft launched in 2015. It simplifies data evaluation with interactive dashboards and embedded visuals. Like Domo, Power BI can connect to all of your critical data sources. We summarized the pricing below. For a full overview, check out Microsoft Power BI Pricing: Licensing and Ownership Costs.

  • Basic: Free, starts at 1 GB/user and access to 10k rows/hour
  • Pro: $9.99/user per month, includes 10 GB/user and access to 1 million rows/hour

Pro: Power BI has a user-friendly interface that’s similar to Excel, and it includes the ability to create and import simple visuals.

Con: Although it connects to multiple data sources, Power BI has a reputation for not handling large data sets efficiently, causing difficulty with scrubbing data.

Qlik Sense Cloud: Similar to Domo, Qlik Sense Cloud is an approachable self-service BI where there’s no need to install software on a local machine. However, the open APIs allow data developers to embed Qlik Sense into a business’s existing applications. Take a detailed look at Qlik Sense’s pricing in QlikView Pricing: Understanding the Costs of Ownership.

  • Basic: Free for up to five users, max application size of 25 MB and max memory of 250 MB, includes access to DataMarket free package
  • Plus: $20/user per month, max application size of 50 MB and max memory of 10 GB, includes access to DataMarket essentials package.

Pro: Qlik Sense has Google-like search functionality and automatically maintains data associations instead of excluding data from the context.

Con: There are some filtering issues to work through on the developer and end-user levels, and some customers have mentioned sluggish performance with large data sets.

Additional Resources

If you’re just starting out with BI solutions, take a look at our BI Definitive Guide. It offers a full overview of market trends, must-have features and insights from over 50 experts.

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