Microsoft Power BI Pricing: Licensing and Ownership Costs

Microsoft Power BI is a cloud-based business intelligence and analytics service that provides a full overview of your most critical data. Connecting to all of your data sources, Power BI simplifies data evaluation and sharing with scalable dashboards, interactive reports, embedded visuals and more.

We’ve reviewed Power BI in the past, but this post will focus on its pricing plans, as well as the prices of its top BI alternatives.

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How is Power BI Priced?

Power BI comes in three levels – Desktop, Pro, and Premium. The Desktop level is free for individual users.

Pro – The Pro plan costs $9.99 per user, per month and includes a mobile app, the ability to publish and share reports, a 1 GB model size limit, eight data refreshes daily, the ability to connect to over 100 data sources, embedded APIs and controls, AI visuals, data security and encryption, metrics for content creation and publishing and up to 10 GB per user maximum storage. Pro is available for free for companies that have the Microsoft 365 E5 solution.

Premium (per user) – The Premium per user plan costs $20 per user, per month. It includes all of the features of the Pro plan, plus paginated reports, a 100 GB model size limit, 48 data refreshes daily, advanced AI features, XMLA endpoint read/write connectivity, data flows, the ability to analyze data stored in Azure Data Lake Storage, application lifecycle management and up to 100 TB of maximum storage.

Premium (per capacity) – This plan starts at $4,995 per month per dedicated cloud compute and storage resource. It includes all of the features of the Premium per user plan, plus on-premise reporting, a 400 GB model limit, multi-location deployment management, Bring Your Own Key (BYOK) and autoscale add-on.


Top Alternatives to Power BI

We’ve compiled details and pricing structures of three popular options that are most similar to Power BI:

Tableau: Tableau has recently updated their pricing structure. There are three main plans, which are:

  • Creator: Intended for an individual user, this plan costs $70/user/month (billed annually) and includes access to Tableau Desktop and Tableau Prep. It also includes licenses to either Tableau Server or Tableau Online.
  • Explorer: This plan is designed for users that want self-service analytics without the data prepping and cleaning. There are two deployment options: on-premise, which is $35/user/month (billed annually) and cloud which is $42/user/month (billed annually).
  • Viewer: This plan is intended for users that want to access already-created visualizations. There are two deployment options: on-premise, which is $12/user/month (billed annually) and cloud, which is $15/user/month (billed annually).

Note that Tableau Viewer requires at least 100 viewers in order for companies to purchase this plan.

QlikSense: Qlik Sense has two main editions. First, there’s the Qlik Sense Business edition that costs $30 per user, per month (billed annually). It includes many of Qlik Sense features in addition to up to 5 shared spaces, up to 50 data reloads per day, 250 GB cloud storage and 1.25 GB in-memory app size limit.

Then, there’s the Qlik Sense Enterprise, a multi-cloud edition, that includes unlimited shared and managed spaces, total cloud storage starting at 500 GB, in-memory app size limit starting at 2.5 GB and at least 100 scheduled data reloads per day. Qlik Sense Enterprise is broken down into Professional User and Analyzer User. Professional User costs $70 per user, per month and Analyzer User costs $40 per user, per month (billed annually).

ClicData – ClicData has four pricing tiers that include various features. All plans have the ability to share live, dynamic dashboards with an unlimited audience, and can be used any way the administrator chooses (i.e., as a Named Viewer, an Editor or an Administrator). Additional named users can be added to any plan as needed. Users can also sign up for a 15-day free trial or upgrade at any time. Note that each tier is based on annual billing.

The Premium tier costs $71 per month, the Team tier costs $225 per month, the Enterprise plan is priced at $425 per month and the Dedicated plan starts at $890 per month.

Bottom Line

Power BI has gained popularity within the last several years, but it’s not the only option. You can check out our BI Reviews page, where we list over 50 reviews.

If you need a place to start, check out our BI Definitive Guide. It offers an impartial overview of all the need-to-know details of buying this software.

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