Domo Business Intelligence Review

American Fork, UT
Deployment Model:
Free Trial:
Download Vendor Comparison Guide

Domo At A Glance

Good: Ability to connect data with hundreds of connectors, ability to access information and report from single platform, customized solutions.
Bad: Expensive for a small business, difficulty in extracting data, on-premise deployment isn't offered.
Bottom Line: Business management platform that empowers all users to make better business decisions.

Product Overview

Domo provides the “world’s first business management platform” where users can access and perform analytics and report from one platform. Similar to other BI products we’ve reviewed, Domo is designed to be available for all business users, regardless of technical expertise, to help them make better business decisions.

Other benefits of Domo include:

  • More efficient decision-making
  • Better collaboration/fewer meetings
  • Ability to access data anywhere at any time
  • More empowered employees

Domo provides customized solutions aimed at roles (CEO, Finance, IT, Marketing, Sales, etc.), industry, and data connectors (such as Facebook, Twitter, Google Sheets, Zendesk, Salesforce and Excel).

Domo has recently launched Business Cloud, the world’s first open, self-service platform to run an entire organization. The Business Cloud brings together the data, the people, and the insights business users need to find answers to critical business questions and make faster, better-informed decisions to improve business performance.


The way Domo markets its platform is similar to the structure of a pyramid – its features are grouped under the following categories: Connect, Prepare, Visualize, Engage and Optimize.


  • Connectors – Users can import their data via over 100 third-party data connectors (e.g., Facebook, Salesforce) They can also manage the status of each connector, and data uploads can be done at a time of the user’s choosing.
  • Workbench – The Workbench functionality imports on-premise data (via XML, ODBC, Excel and more) into Domo. It can also upload large amounts of data.
  • 1-Click Apps – This feature allows users to load data with pre-built connectors with just a click of a button.


  • Magic – The Magic functionality cleans, transforms and combines data in a variety of ways: ETL, DataFusion and DataFlows. DataFusion in particular doesn’t require extensive knowledge of SQL or ETL.


  • Card Builder – Users can visualize data in graphs, charts and other visualization options via a drag-and-drop interface. Card Builder uses a summary number to represent important data takeaways – the summary number can be customized by the user.
  • Pages – The Pages feature enables the user to organize visualizations into categories (Pages and Subpages). The Pages can then be shared with other users via a slideshow.
  • Domo Apps – Domo Apps provide users with information to help them make better decisions. For example, Sales can use Domo Apps to analyze metrics of sales reps’ performance. Domo Apps are aimed at job roles and industries.
  • Dashboards: Create customized dashboards and collections to organize, analyze, and report on your business data. This can be done by role, department, or even KPIs.


  • DomoBuzz – This feature helps users collaborate with others in ways aside from email. Users can share cards with others and start a conversation based on that card. DomoBuzz is accessible via mobile devices and provides notifications (via email, text or alerts) on the status of specific conversations.
  • Profiles – This is the social networking hub that includes a directory of users (including their job titles and contact information) so users can collaborate further. Users can also share their profiles and feeds from social media sites (LinkedIn, Twitter, Facebook and Instagram).
  • Sharing – Users can share their content via scheduled reports, data exports and Publications. (Publications turns the content into slideshows.) They can also filter the types of data they want to share via Publication Groups.
  • Tasks – The Tasks feature helps users manage workflows within Domo. Users can create projects and assign them to specific people or build a list of action items. Assignments can also be given straight from DomoBuzz based on a conversation, which eliminates the needs to send emails.


  • Alerts – Users can receive alerts via email or their mobile device. They can also manage the time and frequency of notifications via the Alert Center.
  • Analyzer – The Analyzer function enables users to only see the specific data they’re most interested in – with a click, they can hide specific sets. Users can also filter specific data that can be shared with others.
  • Mobile – Users can access any information, collaborate with other users and more from a mobile device. The mobile function is available as an app on iOS or a mobile web browser.

  • Ad Hoc Analysis?
  • Online Analytical Processing (OLAP)?
  • Predictive Analytics?
  • Profit Analysis?
  • Trend Indicators?
  • Ad Hoc Reporting?
  • Automatic Scheduled Reporting?
  • Customizable Dashboard?

Target Market

Domo provides a business management platform for many different industries, including education, healthcare, finance, manufacturing, media, tech, hospitality and retail. We’ve listed 10 of its customers below:

  • Check into Cash
  • eBay
  • Goodwill
  • Limelight Networks
  • Litigation Services
  • National Geographic
  • RelayRides
  • Sage
  • Telus
  • Xactly

Free Report: Selecting The Right BI Vendor

Choosing a BI vendor is all about finding the right fit. Our exclusive report will walk you through the process and help you select the perfect solution.Download Now


As it’s a cloud-based solution, much like GoodData, Domo’s implementation is shorter than traditional on-premise solutions.

Customers work with an account executive and a customer service rep. The timeline could average between one to two months, but can be shorter or longer based on a customer requirements and resources.

Training is provided by Domo University. It offers the following training options:

  • Online training videos available 24/7
  • Web-based training
  • Instructor-led public courses held at Domo’s headquarters (Utah), New York and San Francisco
  • Instructor-led training onsite at customer’s location

Customer Service & Support

Domo provides a variety of support options for its users. Customer support is available by phone, live chat and email Monday to Friday from 7 a.m. to 6 p.m. MST. Multi-language support is also available.

Users can also access the online Domo community, referred to as Dojo, where they can access a knowledge base and communicate with other users.


Domo’s Professional plan, targeted toward smaller businesses, cost $175 per user per month (annual billing). It covers unlimited data capacity, 400+ data source connectors, cloud and on-premise deployment and email/phone support, to name a few.

Companies interested in the Enterprise plan should contact Domo directly for a price quote.

Domo also has a starter plan that’s run as a free trial. It includes connections to over 80 cloud-based data sources, 100 GB of storage, daily updates and access to 12 Quick Start apps.

We explore more on Domo’s pricing here.


Some users feel it’s too expensive for a small business. Users have also reported that extracting data from Domo tend to be cumbersome. Also, there is no on-premise deployment option.


Domo Screenshot 1
Domo Screenshot 2
Domo Screenshot 3


Founded in 2010, Domo has an important mission – to provide a centralized platform that contains all of the information to help users make important business decisions faster. It has received $450 million in funding from investors, including Salesforce, Fidelity Investments, T.Rowe Price and Founders Fund.

Domo has received numerous accolades, including recent ones, such as World Economic Forum’s 2015 Technology Pioneer, Interactive Media Awards Best in Class for 2015, Utah Business’s Best Company To Work For in 2014, and Blue Focus Marketing’s Top 50 Twitter Social Employee Advocacy Leaders in 2015.

One fun fact about Domo – they refer to their employees as “Domosapiens.”

Download Vendor Comparison Guide
Send feedback or corrections to

Related Solutions

User Reviews

  • User Rating
  • No Rating Yet!
  • 0%
  • (0) No reviews yet!

No Rating Yet!


  • Features
    User: 0%
  • Ease of Use
    User: 0%
  • Ease of Implementation
    User: 0%
  • Support
    User: 0%

No one has rated this yet, be the first! No one has rated this yet, be the first!

Write a Review