IMP Review

Marena Cosmos
Product:
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Founded:
Headquarters:
IMP
Marena Cosmos
2018
New York, NY
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Free Trial:
Private
Unknown
Cloud
No
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IMP At A Glance

Good: Customizable marketing communication templates, built-in approval workflows, easy-to-use interface.
Bad: Lead management and A/B email testing features are not offered.
Bottom Line: With IMP, marketers can create and send multichannel marketing communications efficiently and effectively.

Product Overview

The Integrated Marketing Portal (IMP) is a cloud-based solution that’s specifically designed for multichannel marketing campaigns. It stores critical marketing data, the company’s creative brand identity and marketing communications in one platform. Marketers can prepare campaign strategies, create landing pages, send bulk or targeted emails and analyze their campaign performance.

Examples of multichannel marketing campaigns that IMP supports are email, direct mail, social media and texting.

Additional benefits of IMP are:

  • Easy-to-use and mobile-ready interface
  • Customizable marketing communication templates that auto-populate key information, so no copying and pasting is needed
  • Portal can be set up within weeks
  • Integration to most Customer Relationship Management (CRM) systems

Features

In addition to the tools for creating marketing campaigns, IMP stores internal communication tools, such as printed marketing collateral, signage, presentations and corporate ID materials. It also has built-in approval workflows, so executives have input into whether a marketing campaign can be approved or rejected.

Other key features include individual dashboards for users and teams, the ability to track budget and spending by users and teams, and campaign analytics.

  • Broadcast Email Marketing?
  • Campaign Reporting and Analytics?
  • CRM Integration?
  • Forms and Landing Pages?
  • Lead Management?
  • Lead Nurturing?
  • Lead Scoring?
  • Triggered Email Marketing?

Target Market

IMP targets marketing teams of all company sizes and industries. We’ve listed several of its clients below:

  • Colliers International
  • Cushman & Wakefield
  • Eastern Consolidated
  • Meridian Capital Group
  • NewYork-Presbyterian
  • The Okonite Company
  • Schindler

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Implementation/Integration

IMP can be deployed within weeks, although the specific implementation timeline varies by client.

It also integrates to most CRMs, such as Salesforce.

Customer Service & Support

IMP has flexible support plans, although specific information is not publicly available. To learn more about its support plans, please contact the company directly.

Pricing

IMP doesn’t publicly display its pricing information. Please contact the company directly for a quote.

Shortcomings

IMP doesn’t provide lead management features, such as lead nurturing and lead scoring. It also doesn’t offer A/B email testing.

Screenshots

Marena Cosmos Screenshot 1
Marena Cosmos Screenshot 2
Marena Cosmos Screenshot 3

About

Marena Cosmos is a creative agency that provides a variety of services, such as advertising, marketing, web development and graphic design. Its goal is to build IMP as the best technology platform to help its clients perform their marketing activities more efficiently.

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Send feedback or corrections to feedback@betterbuys.com.

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