Elead CRM Review

Elead CRM
Valdosta, GA
Deployment Model:
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Elead CRM At A Glance

Good: Omnichannel communication features, customizable workflows, scalability.
Bad: Learning curve for new users, interface has dated look and is not always user friendly.
Bottom Line: Cloud-based CRM software geared towards automotive dealerships.

Product Overview

Elead CRM empowers automotive dealerships to increase their customer retention and loyalty. It offers robust features to help Sales, Marketing and Service departments manage their processes more efficiently. Marketers can create and track campaigns, sales reps can close deals both online and on the showroom floor and advisors can perform multi-point inspections and other vehicle services. The software is deployed in the cloud and integrates with other third-party systems, so dealerships won’t need to worry about software maintenance or multiple data entry.

Elead CRM has numerous benefits, including:

  • Omnichannel communications to meet customers’ preferences
  • Scalable features to accommodate business growth
  • Customizable workflows that fit unique needs
  • Increased data organization and accuracy


Here are some key features of Elead CRM.

Opportunity management – Elead CRM has customizable workflows that help sales reps manage their opportunities. They can have relevant context on each prospect on one page, such as tasks, buying status and interaction history, and they can also receive alerts to follow up with the prospect. Elead CRM support omnichannel communications, so reps can speak with the prospect on the phone or in the showroom or communicate with them online. Sales managers can also track reps’ performance with customizable dashboards and reporting.

Digital retail – Customers want to shop for vehicles online, so dealerships will need to provide an intuitive experience. The dealership website will ideally offer a vehicle inventory database, payment calculator, the ability to message sales reps, electronic finance applications and more. The online and showroom features can be synchronized, so the vehicle buying process can be streamlined in the showroom for both customers and reps.

Equity data mining – This feature helps dealerships focus more on current customers who would be looking to trade in their vehicle. Elead CRM mines the customer database to find customers that could be in an equity position and alerts reps or marketers to send targeted messaging. An additional benefit to this feature is dealerships can look to build an used vehicle inventory.

Automotive desking – The automotive desking feature pulls multiple financing, payment and other options into side-by-side comparisons for the customer. It integrates with the inventory management feature, so customers can look at alternative vehicles. This feature is available on mobile devices, so reps can move around the showroom if needed.

Inventory management – Sales rep have real-time access to the vehicle inventory data, including market conditions and book values. They can create workflow rules that can alert them to pricing or other updates to the inventory (e.g., discounts, rebates).

Internet lead management – Dealerships can manage multiple leads in one place. Elead CRM automates the follow-up process, so prospects can get a response quickly. In addition, the software routes the lead to specific reps based on skills or other criteria.

Other marketing features – The shopping intelligence feature lets marketers analyze online browsing activities on their dealership’s site and other third-party sites, such as evaluation portals. The browsing data is pulled into the CRM, which can alert marketers to send personalized messages. With the automated service marketing feature, marketers can create custom campaigns for customer service retention (e.g., interval vehicle maintenance reminders). In addition, marketers can send text messaging and direct mail campaigns.

Customer service – The online scheduler lets customers book service appointment online in a few clicks, which reduces phone calls for the Service department. The scheduler can pull a customer’s vehicle records automatically and send appointment reminders. The multi-point inspection feature allows service advisors to show pictures or videos of specific issues, which promotes transparency with customers. Finally, with the mobile lane technology feature, service advisors can provide maintenance options, answer questions, capture electronic signatures and more while near the customer’s vehicle.

Target Market

Elead CRM is a niche software that targets automotive dealerships. We’ve listed several of its clients below.

  • Alfa Romeo Fiat Fort Worth
  • Nyle Maxwell Auto Group
  • Priority Automotive Group
  • Pat Lobb's Toyota of McKinney (TX)
  • Red McCombs Automotive
  • Rivard Buick GMC
  • Scott Clark Toyota
  • Steve Padgett's Danville Honda
  • Toyota Silver Spring
  • World Auto Group


New clients can demo the software before deciding to purchase it. They’ll then work with the implementation team, who will develop a custom deployment plan. The process and timeline can vary depending on the client’s needs and requirements.

Elead CRM integrates with dealer management software and other third-party systems, such as original manufacturing equipment (OEM) solutions and finance software.

Customer Service & Support

Users can browse the resource library for how-to manuals and other articles, and they can contact support by phone or email. Elead offers onsite and virtual training on its software and sales best practices.


Elead doesn’t publicly display its pricing information, so please contact the company directly for a quote.


Elead CRM has robust features that may require a learning curve for new users. Also, some users have mentioned that the interface looks dated and isn’t always easy to navigate.


Elead Screenshot 1
Elead Screenshot 2
Elead Screenshot 3


Founded in 1985, Elead’s solutions combine sales, marketing and service features to help automotive dealerships attract and retain customers. It received numerous awards, such as the CUSTOMER Magazine’s 2020 Contact Center Technology Award and eight DrivingSales Dealer Satisfaction Awards in 2019. Elead also fosters philanthropy and volunteerism by supporting nonprofits like Patriot Paws, Oakland California Youth Outreach Inc. and Habitat for Humanity.

Send feedback or corrections to feedback@betterbuys.com.

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