ThoughtSpot Business Intelligence Review

Mountain View, CA
Deployment Model:
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Cloud, On-Premise
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ThoughtSpot At A Glance

Good: ThoughtSpot's familiar interface can be used with little to no training.
Bad: Missing additional advanced visualization options for better curating dashboards, building models and other workflows can occasionally be tedious.
Bottom Line: Relational search platform that allows users to find and analyze data instantly through Google-like queries.

Product Overview

ThoughtSpot is a next-generation search and AI-driven analytics platform. With the software, users type questions into a search box like they would with Google or Bing and instantly get precise answers. The analytics platform presents best-fit visualizations so users can easily analyze data, create reports and build dashboards without relying on IT. ThoughtSpot connects with and combines any on-premise, cloud, big data, or desktop data source.

Search gives everyone fast and easy access to granular insights. AI automatically discovers personalized, relevant insights hidden in your data.

ThoughtSpot’s AI insights engine SpotIQ can automatically ask thousands of questions about billions of data points and bring back dozens of insights in seconds. It arms non-technical business users with insights through anomaly detection, trend analysis, comparative analysis and more.

With natural language processing (NLP), search enables conversational analytics so business users can ask questions directly from their data in natural language and instantly get results.

ThoughtSpot Cloud provides a turnkey search and AI-driven analytics solution, fully managed in the cloud. It connects to popular cloud data warehouses like Amazon Redshift and Snowflake, the cloud data platform, allowing business users to unearth insights from all their cloud data with search and AI.

Finally, ThoughtSpot has released a new feature called ThoughtSpot Sage that combines large language models (LLMs) with its search technology. Similar to ChatGPT, users can ask a question about their data and ThoughtSpot Sage provide relevant answers in the form of visualizations. In addition, the ThoughtSpot Sage suggests questions to ask if a user can’t come up with one. Users can provide feedback for specific ThoughtSpot Sage insights by using thumbs-up or thumbs-down.


ThoughtSpot’s intuitive functionality helps users make better decisions by guiding their search experience in real time. We’ve highlighted some of the key features below:

Relational Search Engine

  • Easy for Anyone to Use. Use search to build your own charts and dashboards in seconds—no experts or advanced training needed, even for the most complex queries.

SpotIQ AI Engine

    • Automated insights. Use built-in artificial intelligence to run dozens of advanced analytics algorithms on billions of data points and automatically spot actionable insights that are important to you.
    • Insights you can trust. Know how insights were generated. Humans remain in the loop and guide machine logic to ensure relevant, trusted and accurate machine-discovered insights.
    • Speed at scale. Execute hundreds of queries and advanced analytics algorithms on billions of data combinations across multiple sources to uncover interesting insights in seconds.
    • Answer explorer. Let AI suggest the next best question to ask, and get your answers in one click.

ThoughtSpot Cloud

    • Fully managed service: ThoughtSpot’s search and AI-driven analytics platform is available as a fully managed service.
    • Ease of use: Experience the full power of search and AI-driven analytics in a matter of minutes with minimum setup and configuration.
    • Personalized onboarding: Specific onboarding flows by role tailor the experience for users, accelerating their time to value.
    • Search assist: Digital assistant that provides a step by step guide for first time users to aid in their initial search.
    • Prebuilt SpotApps: Reusable low-code templates to make getting insights from a particular application, like Salesforce, simple and scalable.
    • In-database benefits: Run queries directly in both high-performance, zero-management, built-for-the-cloud data warehouses like Amazon Redshift and Snowflake.

BI/Visualization Server

  • Query complexity simplified. Intelligent query generation that allows anyone to search across complex schemas using natural language with 100% accurate results.
  • Automatic visualizations. Take the guesswork out of building charts and give every business user the ability to craft their own interactive visualizations.
  • Reusable logical data models. Create shared metadata models complete with business logic on combined datasets to ensure consistent answers.

In-memory Calculation Engine

  • Speed at scale. Search on billions of rows of data across multiple sources and get answers in an instant.
  • No performance tuning. No cubes, aggregations, summary tables or data marts required to optimize for performance. Source data fidelity is maintained for flexible analysis at any level.
  • Analyze all your data together. Converge data from all your enterprise sources, no matter how diverse or large, into a single, dedicated analytics cache for fast query performance across sources.

Distributed Cluster Manager

  • Easily grow data and users as you go. ThoughtSpot grows as your usage grows, so you can scale out to any data size without compromising user experience.
  • Reliablility. Rest easy knowing that the system is always ready-to-go. You’ll never lose your data.
  • Proactive monitoring and support. Set up and go. The system continuously monitors the health of the cluster and intelligently repairs itself when needed, reducing administration overhead.

Data Connectors & Embrace

  • Connect any data at scale. Access data on-premise or in the cloud, from data repositories to enterprise applications or flat files, regardless of source.
  • Supports industry connectivity standards. Connect to any data source or leverage your existing ETL solution via industry standard ODBC/JDBC interfaces.
  • Embrace. Connect instantly to cloud data sources to give everyone in your organization the ability to get the most up to date answers with live-queries.


  • Instant answers anywhere. Get insights on the spot. The pinboards you create are available on the spot with ThoughtSpot Mobile.
  • Granular business insights move with you. Explore all of your company’s data with a touch, whether it’s on-premises or in the cloud. Turn billions of rows of data into granular insights in seconds..
  • Keep everyone in the loop. Share and collaborate easily to get more people engaged with business insights to help take action.

Embedded Analytics and APIs

  • Embed relational search. Provide the power of search and AI-driven analytics in any application.
  • Embed visualizations. Include ThoughtSpot charts and data directly in external websites, portals, or apps.
  • Easily build your own data product. Create a tailored analytics experience powered by ThoughtSpot’s Relational Search Engine using an extensive library of REST-based APIs.

Target Market

ThoughtSpot helps organizations across a variety of industries work with the information they need to make data-driven business decisions. Common customer verticals include retail and e-commerce, financial services, manufacturing, media and communications, the public sector, and healthcare and life sciences. We’ve noted some of its customers below:

  • Ally
  • Anthem
  • Afterpay
  • Chick-fil-A
  • Factory14
  • Frontify
  • HP
  • OrderPay
  • PNC
  • T-Mobile

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With ThoughtSpot, companies can deploy the platform in the cloud or as an on-premises solution. Implementation typically takes between two and four weeks.

Customer Service & Support

ThoughtSpot offers a variety of free resources for customers, such as videos, webinars, and whitepapers, as well as training. Support staff can be reached through an online support portal, email, and phone.


ThoughtSpot has five pricing plans. We’ve detailed each plan below.

Team – The Team plan costs $95 per month (billed monthly) and accommodates up to five users, up to five million rows of data and up to one million search suggestions. It includes many features, such as a single permission group, full search functionality, data visualization, a native mobile app, scheduled Liveboards, data modeling, the ability to connect with most cloud data sources and community-based and in-app support.

Essentials – The Essentials plan costs $1,250 per month (billed annually) and accommodates up to 20 users and up to 25 million rows of data. It includes all of the features of the Team plan, plus five permission groups, automated analysis, the ability to share Liveboards and answers across multiple groups and row-level security.

Pro – The Pro plan starts at $2,500 per month (billed annually) and accommodates unlimited users, up to 100 million rows of data and up to 10 million search suggestions. Payment for this plan is based on query usage. The Pro plan includes all of the features of the Essentials plan, plus 25 permission groups, system reporting and monitoring, single sign-on, custom URLs, phone and email support and 24/7 support with these response times: Priority 0 (8 hours), Priority 1 (1 day), Priority 2 (2 days).

Enterprise – The Enterprise plan is intended for organizations that want to scale their data usage. It accommodates unlimited rows of data and up to 200 million search suggestions. Pricing for this plan is available by quote. The Enterprise plan includes all of the features of the Pro plan, plus unlimited permission groups, advanced data encryption at rest, private link between ThoughtSpot and cloud data platforms, URL whitelabeling, Virtual Private Network (VPN) and  24/7 support with these response times: Priority 0 (1 hour), Priority 1 (2 hours), Priority 2 (4 hours)

Everywhere – The Everywhere plan targets companies that want to embed ThoughtSpot into their or their client’s existing application. Like the Enterprise plan, pricing is available by quote. The Everywhere plan includes all of the features of the Enterprise plan, plus embedded analytics.


Thoughtspot is currently missing additional advanced visualization options for better curating dashboards. Also, some users have mentioned that workflows, such as building models and visualizations, can be cumbersome at times.


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The world’s most innovative enterprises use ThoughtSpot to empower every person in their organization with the ability to quickly uncover data-driven insights. With the software, business users can type a simple Google-like search to instantly analyze billions of rows of data, and leverage artificial intelligence to get trusted, relevant insights pushed to them as answers to thousands of questions they might not have thought to ask.

ThoughtSpot is simple enough for any business user, yet powerful enough to handle even the largest, most complex enterprise data without sacrificing speed, security, or governance. That’s why customers like Walmart, BT, Siemens, Daimler, Hulu, T-Mobile, Royal Bank of Canada, Bank of the West, and Nationwide Building Society have turned to ThoughtSpot to transform their decision-making cultures. By making insights a part of every conversation and every decision, ThoughtSpot is reimagining the role of data in creating a more fact-driven world.

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