Profitbase BI Suite Review

Profitbase NA Inc.
Profitbase Suite
Profitbase NA Inc.
York, PA
Deployment Model:
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Cloud, On-Premise
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Profitbase Suite At A Glance

Good: Provides businesses with the ability to easily merge information from a variety of data sources.
Bad: Profitbase doesn't have a built-in ad hoc reporting tool.
Bottom Line: Offers an intuitive dashboard and simple solutions for reporting, data warehousing and financial planning tasks.

Product Overview

Profitbase is a modern business intelligence (BI) solution that offers user-friendly tools relevant to industries like manufacturing, retail and distribution.

The Profitbase suite allows business leaders and non-IT users to easily merge information from multiple data sources and discover key insights quickly. Profitbase has three main components included in its suite:

  1. Dashboards and reporting (Profitbase InFront)
  2. Data warehousing (Profitbase Studio)
  3. Financial planning (Profitbase InVision)

For this review, we’ll focus on the reporting and data warehousing tools.

Profitbase’s components can also be purchased separately. Please contact the North American offices directly for a quote.


To describe Profitbase’s full range of functionality, we’ll discuss the reporting and data warehousing components of its product suite in detail.

Dashboards & Reports

Profitbase InFront is a web-based dashboards and reporting tool. With an intuitive interface, InFront allows users to access and drill down into key information without relying on IT. Some features include:

  • Mobile & role-based access
  • Flexible dashboard layouts
  • Central administration & permission control
  • Flexible data visualization filters to display information in tabular reports, charts or trends
  • Data drill-down tools
  • Customizable reports and KPIs

Data Warehousing

Studio is Profitbase’s data warehousing tool. It automates extract, transform and load (ETL) processes to make data mart, data warehouse and OLAP Cube deployments quick and easy.

With drag-and-drop menus and templates, Studio uses Microsoft’s scalable technology to automatically create ETL processes. Key benefits include:

  • Centralized locations for all key information
  • A historical repository for discontinued systems
  • Automatic data refresh

  • Ad Hoc Analysis?
  • Online Analytical Processing (OLAP)?
  • Predictive Analytics?
  • Profit Analysis?
  • Trend Indicators?
  • Ad Hoc Reporting?
  • Automatic Scheduled Reporting?
  • Customizable Dashboard?

Target Market

Profitbase provides clients in a variety of industries with user-friendly BI solutions, including manufacturing, retail and distribution. We’ve listed nine of its prominent customers:

  • DVF
  • Pet Valu
  • Petro Canada
  • Polyform U.S.
  • Seabed Geosolutions
  • LALS Group
  • LeMaitre Vascular
  • Harford County, MD

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Through a Discover, Design and Deliver process, Profitbase works with customers to find the best methods for implementation. Three implementation options are available, based on the customer’s resources and expertise:

  1. Profitbase deploys the solution for the customer and maintains the system through support.
  2. Profitbase deploys the solution, and trains users on system features and functionality.
  3. Profitbase trains users to deploy and maintain the solution themselves. With this option, Profitbase will provide support when necessary.

Customer Service & Support

Profitbase’s support staff is available by email, phone or online form.


Profitbase’s features tools can be bought in the suite, or separately. Profitbase does not publicly release their pricing information. Please contact them directly for a price quote.


Profitbase doesn’t offer a built-in tool to create ad hoc reports.


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Since 2000, Profitbase has grown to include offices in Norway and the US, while providing retailers, manufacturers, healthcare providers and other global markets with BI and planning solutions that improve the bottom line through informed decision-making.

As a Microsoft Gold Certified Partner, Profitbase’s products are built on Microsoft’s BI technology, allowing clients to easily leverage and extend on their Microsoft Office and SQL Server capabilities.

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