Why Does a Small to Mid-Size Business Need Recruitment Software?

by Jennifer Grill, Product Evangelist, ApplicantStack.com

The basic benefits of recruitment software are clear: more time talking with better candidates, less time weeding through hundreds of unqualified resumes, and a streamlined and efficient hiring process.  

But if you’re an executive at one of the 30.2 million small to mid-size businesses in the United States, you might be wondering why you should bother with an applicant tracking system. After all, you’re not flooded with thousands of resumes each month. Manually keeping track of those few qualified applications you do receive shouldn’t be that difficult.

ATS guest blog August 2018

On the contrary, a small to mid-size business needs recruitment software just as much as a large business does. Here’s three essential reasons why: 

1. To Get the Word Out 

The International Association of Employment Web Sites reports that there are over 60,000 websites devoted to employment services. From big players like Indeed.com and Monster to the city-specific Craigslist and industry-specific Dice.com, manually entering your data into each relevant job board is an impossible task.  

Recruitment software gets your job requisition out to dozens of paid and unpaid job boards with the click of a button. You’ll save time and reach more potential applicants. 

If you’re a small to mid-size business, job seekers aren’t as likely to seek out your careers page. That means your job board postings are even more relevant for getting your name – and your job openings – out there. Recruitment software gives you instant access to the biggest players in the job search industry. 

2. To Find Qualified Employees 

The National Federation of Independent Businesses surveys its members each month to track issues concerning small to mid-size business owners. In September of 2018, one in four owners stated that their most important problem was finding qualified workers. More owners were concerned about hiring quality professionals than were worried about taxes (15%) or government regulations (13%). Problems finding good employees are plaguing a record number of business owners. 

How can recruitment software help? An applicant tracking system spreads awareness, but more applications are useless if they aren’t coming from qualified applicants. That’s where recruitment software comes in.  

Here are some of the many common features you can take advantage of to ensure that you’re finding the most qualified candidates: 

  • Create detailed job descriptions that allow the best candidates to find and reach out to you. 
  • Create pre-qualifying questionnaires to disqualify deficient applicants automatically. 
  • Weight each question and sort applicants by score. 
  • View consolidated interviewer feedback so you can focus on high-priority candidates. 
  • Communicate quickly and easily with the best applicants, so they don’t lose interest.  
  • Identify which channels are generating the best, most qualified candidates, so you can focus your efforts accordingly. 

3. To Save Time

At a small to mid-size business, each employee often has to wear several hats. You might not have a dedicated HR team that can spend hours each week optimizing and posting job listings, responding to inquiries, and scheduling and conducting interviews. It takes at least a month to find an appropriate candidate for the simplest jobs. Job listings for more advanced positions like data engineers take an average of more than 150 days to fill. That’s a lot of time! 

In addition to increasing the quantity and quality of your candidate pool, an applicant tracking system can fast-track the recruiting process. Small to mid-size business owners and employees don’t want to waste time with back-and-forth emails for interview scheduling. Some applicant tracking systems, like ApplicantStack, actually integrate with Outlook or Google Calendar to find a time that works for everyone. 

You can also use your recruitment software to set up automatic emails at each step in the process. If you’re waiting on something from a candidate, the software will nudge them after a certain length of time. If there’s a bottleneck in the process – say, an interviewer hasn’t given feedback – you’ll be able to spot it and correct it immediately.  

Recruitment software automates the mundane aspects of hiring, like sorting through unqualified resumes, writing follow-up emails, and scheduling interviews. That way, your HR team – or whichever employees are currently acting as your human resources department – can focus on developing relationships with high-quality candidates. You can fill your positions with the very best out there, and return your attention to running a successful business.  

Jennifer Grill Product Evangelist, Applicant Stack for Better Buys blogAuthor Bio: As a former customer and now the Product Evangelist at ApplicantStack, Jennifer Grill has a unique understanding of the importance of a great applicant tracking system, especially for small to mid-size businesses. Connect with Jennifer on LinkedIn.

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