INBOX25 Review

INBOX25
Product:
Vendor:
Founded:
Headquarters:
INBOX25
INBOX25
2008
Staten Island, NY
Ownership:
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Free Trial:
Private
Unknown
Cloud
Yes
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INBOX25 At A Glance

Good: Vision AI features that provide valuable insights on prospects; integration with Salesforce, SuiteCRM and SugarCRM; targeted to both B2B and B2C companies.
Bad: INBOX25 doesn't integrate to all CRM systems.
Bottom Line: INBOX25 provides full-featured tools that help marketers successfully generate leads in all stages of the customer buying journey.

Product Overview

INBOX25 is a full-featured marketing automation software that helps marketers successfully generate leads in all stages of a customer buying journey. Marketers can provide interesting content that engages leads in the top of the sales funnel, create eye-catching landing pages, send targeted emails and analyze the effectiveness of their campaigns. The software accommodates both inbound and outbound marketing activities.

INBOX25 integrates to Salesforce, SugarCRM and SuiteCRM through the SymSync data integration engine. Qualified leads are sent to the CRM for the sales team to follow up. INBOX25 also crawls through past and present sales data in the CRM database for potential opportunities.

Other benefits of INBOX25 includes:

  • Vision AI feature that analyzes inbound traffic data, streamlines research into new prospects, and builds more accurate segmentation and buyer personas
  • Automated workflows so sales and marketing teams focus on critical aspects of their jobs
  • Compliance with GDPR regulations with its Privacy Guard feature that reduces the burden of legally collecting customer data
  • Intended for all business-to-business (B2B) and business-to-consumer (B2C) company sizes
  • Straightforward pricing plans

Features

Here are some of the key features of INBOX25:

Landing pages and forms – INBOX25 offers built-in page and form layout templates with drag-and-drop functionality. Marketers won’t need technical knowledge to easily create landing pages. They can embed videos or images within the page, as well as choose from 18 form field types. There’s a smart field feature that automatically fills fields with data generated from past leads. Finally, marketers have the option of hosting the landing page on their site or having INBOX25 host it for them.

Leadbox – This feature helps marketers increase visitor engagement with their site by creating and tracking targeted messages. It includes smart triggers for every conversion opportunity, whether it’s a visitor browsing a site or an abandoned shopping cart. Marketers can create page-level targeting messages that only show up on specific pages. Leadbox messages can be optimized for both desktop and mobile devices, and there’s a mobile teaser feature that shows the leadbox as a preview in Google. Finally, Leadbox tracks the frequency of the display so visitors aren’t bothered by annoying pop-up boxes.

Email marketing – INBOX25 offers email marketing features, such as mobile-optimized layouts, A/B split testing, and previewing email messages in more than 60 desktop and mobile platforms. Marketers can also track email effectiveness by opens, click frequency, site geography and more.

Social Connect – With the Social Connect feature, marketers share their content across social networks including Facebook, LinkedIn and Twitter. They can easily monitor their social profiles and connect with customers or prospects without having to access the individual’s social account. There’s a social content feature where marketers can schedule posts in advance. They can also leverage the Vision AI feature for finding prospects’ social profiles for inclusion in the CRM database.

Site monitor – Site monitor provides key information on site traffic, such as average page views, anonymous visitors, GPS location and organic versus paid traffic. Marketers can also use the data to track a visitor’s full buying journey, as well as any new or potential revenue opportunities. Finally, the Vision Prospector feature scans for anonymous visitors and sends contact data to marketers for follow-up campaigns.

Lead management and scoring – Once marketers receive new leads, they can create targeted content intended for that lead and its place in the buying journey. They can also use the lead timeline feature that tracks each interaction. Marketers can deploy lead scoring features that nurture and qualify each lead. Once the lead’s score threshold is met and they’re “sales-ready”, INBOX25 routes the lead into the CRM and sends email or SMS alerts to the sales team. It also automatically schedules outbound sales calls.

Vision AI – Vision AI gives marketers certified data on a prospect or client based on an email address. The data is more than just transactional – marketers receive affinity data, such as behavioral trends or interests for demand generation or building relationships. Marketers can build specific buyer personas and send targeted messages based on that data. Other Vision AI features are real-time sales alerts, AI-driven account-based marketing that provides insights on companies, and building lead profiles from anonymous site visitors and social followers. Finally, INBOX25 develops a Vision Sales Intelligence Panel for SugarCRM and SuiteCRM users.

Reporting and analytics – Marketers analyze various metrics within their campaigns with INBOX25’s reporting tools. They can drill down into real-time data for further details, sort and filter data, and create shareable charts and graphs. INBOX25 syncs to a company’s CRM system and analyzes both current and historic sales data for new opportunities. The sales manager can also measure the sales team’s performance.

  • Broadcast Email Marketing?
  • Campaign Reporting and Analytics?
  • CRM Integration?
  • Forms and Landing Pages?
  • Lead Management?
  • Lead Nurturing?
  • Lead Scoring?
  • Triggered Email Marketing?

Target Market

INBOX25 targets all B2B and B2C companies, regardless of size or industry. We’ve listed several of its clients below:

  • Karma Group
  • Media.net
  • The Onion
  • Peugeot
  • Prudential
  • StubHub
  • VRTech Group
  • University of Southern California

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Implementation/Integration

In addition to SugarCRM, Salesforce and SuiteCRM, INBOX25 integrates to LiveChat, Zendesk, GoToWebinar, Olark, Twilio and Google Analytics.

Customer Service & Support

INBOX25 provides a support portal where users can browse through the knowledge base, engage with other users in a community forum, get information on product updates and submit a ticket request. Users can also contact support staff by phone.

INBOX25 offers start-up guides, videos and webinars so users can get trained on the platform.

Pricing

INBOX25 offers three pricing plans (note that each plan is billed annually):

Startup – The Startup plan starts at $399 per month. It supports up to 10,000 contacts and has a sending limit of 100,000 emails. The plan includes a drip campaign builder, email marketing, basic data segmentation, basic CRM integration, lead management timeline, landing pages and forms, and Leadbox. INBOX25 offers a seven-day free trial of the Startup plan, so companies can test the software before signing up.

Pro – The Pro plan starts at $899 a month and supports unlimited email sending and unlimited marketing users. It stores at least 3,000 contacts. Other features include automation, journey builder, content stream, social marketing, A/B testing, data segmentation, marketing analytics, premium CRM integration, third-party integration, email testing suite and Vision AI. Marketers can also monitor one domain.

Enterprise – The Enterprise plan starts at $1,499 a month. In addition to the features of the Pro plan, it includes account-based marketing, smart segmentation, company-level analytics, multi-profile lead scoring, opportunity revenue analytics, multiple brand support, personalized sub-domain and the ability to monitor up to two domains. Enterprise users also have the option to purchase INBOX25’s Professionals Services offerings, such as onboarding plans, managed services and email optimization services.

Shortcomings

INBOX25 doesn’t integrate to all CRM systems.

Screenshots

INBOX25 Screenshot 1
INBOX25 Screenshot 2
INBOX25 Screenshot 3

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About

INBOX25 got its start in 2008 as an enterprise-level email management platform for small-to-midsized businesses without the enterprise-level pricing. It added various features over the years before debuting as a marketing automation software in 2013. INBOX25’s mission is to help clients grow their marketing enterprises with an intuitive, flexible and affordable platform.

Headquartered in Staten Island, NY, INBOX25 has offices in San Francisco, Los Angeles and Europe.

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