Yellowfin Business Intelligence Review

Melbourne, Australia
Deployment Model:
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Cloud, On-Premise
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Yellowfin At A Glance

Good: Yellowfin Signals that provides automated analysis to the user based on data patterns and outliers, Yellowfin Stories that combines data reports into one narrative, five components that can be used individually or all together.
Bad: Does not include financial forecasting or profit analysis.
Bottom Line: Yellowfin Analytics Suite offers automated analysis, storytelling and collaboration.

Product Overview

The Yellowfin Analytics Suite is the only enterprise analytics suite that offers automated analysis, storytelling and collaboration. Users can prepare data, discover actionable insights and share data with collaborators in the form of storytelling.

The Analytics Suite consists of five components that can be used either individually or all together. They are:

  • Yellowfin Signals
  • Yellowfin Stories
  • Yellowfin Dashboards
  • Yellowfin Data Analysis
  • Yellowfin Data Prep

Details on each component is in our Features section below.

We also want to mention that Yellowfin offers an embedded analytics product for companies that want to have BI functionality within their own applications. The product includes interactive dashboards, customizable multi-tenant architecture, ability to add company logo and colors, and ad-hoc analysis.


Yellowfin Signals – Yellowfin Signals applies machine-assisted automation to monitor live data continuously in the background. It looks beyond the dashboard, searching for anomalies and data outliers that indicate something is different. Its alerts are automated and delivered as changes happen. Yellowfin Signals keep business leaders informed and provide an early-warning system for analysts, helping them to deliver insights to the business, much faster.

Yellowfin Stories – Yellowfin Stories enable users to create compelling long-form analysis that provide context to the numbers. Within a blog-like format, users can add live or static reports, embed external media (such as images or videos), and write their narrative to explain the story within the data – and a create common and consistent understanding across the organization. It is also the first-ever cross-vendor storytelling product that lets you easily embed reports from multiple dashboard vendors, such as Tableau and Qlik, to create fully formed stories. With Yellowfin Stories, businesses can create common and consistent understanding across the organization.

Yellowfin Data Prep – Users can connect to a range of data sources, such as relational databases, Hadoop, NoSQL, spreadsheets and Web APIs. Data is merged and transformed so it’s accessible by any analytics tool.

Yellowfin Data Analysis – In Yellowfin Data Analysis, users can analyze data using spreadsheets, database or web applications. The Assisted Insights feature uses machine-learning algorithms for automatic answers faster, which saves users the headache of manually combing through the data. Insights can then be published and shared with Dashboards, Stories and Storyboards.

Yellowfin Dashboards – With Yellowfin Dashboards, users can track key performance indicators (KPIs) in real time. It also includes the Assisted Insights feature for finding faster answers.

Target Market

Yellowfin’s BI platform is aimed at many different industries (healthcare, media, finance, etc), as well as specific roles and functions within the company (i.e. marketing, sales, HR, etc). We’ve listed some of Yellowfin’s customers below:

  • ANZ Bank
  • Honda
  • BMC
  • Coca-Cola
  • Commonwealth Bank of Australia
  • Jetstar
  • Kodak
  • NHS
  • Yum Brands
  • Xerox

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Users can expect deployment within hours or days, not weeks or months. Yellowfin offers a yearly per user or per server enterprise licensing subscription model, which includes software, maintenance, support and upgrades.

Customer Service & Support

Yellowfin offers training on its platform through Yellowfin University. There are also onsite or instructor-led online courses which covers three levels of training over three individual days: Yellowfin Content Creator Fundamentals (Level I), Yellowfin Content Creator Advanced (Level II) and Yellowfin Administration + Signals (Level III).

Yellowfin offers various support mechanisms, such as an online wiki, a customer support center and community that includes access to a documentation section as well as an online forum. Users can also contact Yellowfin directly for help.


Yellowfin’s suite of products are bundled into specific packages that’s based on per user or per server.

Per User:

  • Data prep (standalone data prep): $120 (minimum of 12,000 users)
  • Analytics (Dashboards, Data Analysis, Data Prep and Stories products): $600 (minimum of 12,000 users)
  • Analytics Plus (Analytics package plus Signals): $900 (minimum of 18,000 users)
  • Stories (standalone Stories with third-party data access; package includes Data Analysis and Data Prep): ($12,000 per 100 users; includes third-party Stories add-ons)

Per Server Core (minimum of four):

  • Analytics: $75,000 (if two server cores, price is at $37,500)
  • Analytics Plus: $111,000 (includes one additional Signals dedicated node)
  • Signals (includes Data Analysis, Stories and metadata): $75,000
  • Stories: $48,000 (maximum of 500 users for four core servers)


Yellowfin does not include financial planning or profit analysis functionality.


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Yellowfin is a global Business Intelligence (BI) and analytics platform dedicated to solving real enterprise analytics challenges, and helping business people understand not only what happened, but why. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin delivers the only enterprise analytics software suite that offers industry-leading automated analysis, storytelling, and collaboration.

In 2018, Yellowfin ranked in the Top 5 across all 15 Gartner Critical Capabilities for Analytics and Business Intelligence Platforms and was scored a leader in ‘Embedded BI’ and ‘Operational BI’ in the BI Survey from BARC. More than 27,000 organizations, and more than three million end-users across 75 different countries use Yellowfin every day to get to the why faster.


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User Reviews

  • User Rating
  • Rated 4 stars
    4 / 5 (4 )
  • 80%
  • (4)

Rated 4 stars
4 / 5 (4 )


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  • Ease of Use
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David Franz
Rating: 5
5 /5 stars

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    User: 100%
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    User: 80%
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    User: 100%

Huge leap with the latest version

on 2018-05-23 02:07:00

I've been using Yellowfin for the last 3 years, while it's been solid - the last update has been massive for us with the new AI stuff. It's probably given us about 30% more time as it's building the reports for us (what yellowfin calls instant insights). Aside from that we used to use Tab and found it hard to administer once we got past 30 users. I highly recommend - and their support guys are awesome.

Rating: 5
5 /5 stars

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    User: 100%
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    User: 100%
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new user

on 2017-06-27 20:16:23

I'm a new user of yellowfin, having more recently been a user of some of the bigger tools. I found it far easier to creates the reports I needed. being able to send out alerts and the "facebook like" task management was kinda cool as well. I found the pricing to be very reasonable.

Jason Roberts
Rating: 5
5 /5 stars

  • Features
    User: 100%
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    User: 100%
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    User: 100%
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    User: 94%

Pretty Cool Software

on 2017-06-25 23:33:26

I have been using Yellowfin for about a year. I'm surprised it's not as well known as other brands, since it offers in many cases better functionality. The built in governance features are above and beyond what else is on the market. The pricing is also pretty good. While there are cheaper options on the market, Yellowfin allows you to do more without the overheads attached to, say a Power BI deployment.

Rating: 1
1 /5 stars

  • Features
    User: 50%
  • Ease of Use
    User: 50%
  • Ease of Implementation
    User: 50%
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    User: 50%


on 2016-07-26 06:44:59

YellowFin costs USD$3,000 for 5 users per annum whilst PowerBI costs only USD$599.40 for 5 users per annum. YellowFin is stuck in the dark ages where a company peddles an average product and fleeces anyone who uses it. PowerBI is secured by one of the most trusted SaaS providers in the world whereas YellowFin is well .....

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