MicroStrategy Review

Tysons Corner, VA
Deployment Model:
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Cloud, On-Premise
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MicroStrategy At A Glance

Good: AI capabilities to streamline analytics workflows, flexible cloud environments, all analytics use cases in one solution.
Bad: Steep learning curve, initial setup and configuration can be time-consuming.
Bottom Line: End-to-end analytics platform with robust AI features to help end users get quick insights.

Product Overview

MicroStrategy ONE is an end-to-end analytics platform suite that empowers global organizations to quickly deploy and scale intelligent analytics to their employees, customers and partners. It provides AI-powered workflows that support unlimited data sources and can be deployed in multiple cloud environments (e.g., Amazon, Azure, Google Cloud). MicroStrategy ONE includes robust modules and features that support all analytics use cases, such as:

  • Self-service analytics
  • Business reporting
  • Advanced applications
  • Embedded analytics
  • AI infusion

We particularly want to note the recently-launched module, MicroStrategy AI, that includes a customizable AI chatbot called Auto that helps end users get answers to complex questions within their data, write SQL queries and create interactive dashboards. Some of its features include:

  • Auto Answers, an interface similar to ChatGPT, where users can type in questions and get answers in the form of text or visualization
  • Auto Dashboard that helps users design dashboards and reports in specific styles and formats
  • Auto SQL that automatically creates data tables and joins, translates text into SQL and other SQL-related tasks for data scientists, and
  • Auto Experts that give users access to relevant MicroStrategy resources to address support questions.


MicroStrategy has self-service functionality that allows users to create dashboards, filter the data and share the reports. There’s an Intelligent Library, where users can interact with dossiers within the library and get real-time notifications. Users can also explore the data further within the visualizations, including drilling down into the specific points. The software has a collaboration feature that lets users create a discussion thread within the specific visualization.

MicroStrategy has federated analytics functionality, an open source framework that allows users to use it alongside their existing BI tool, such as Tableau or Power BI. It can also be embedded within an organization’s preferred application.

Additional features include ad hoc reporting, automated scheduling, predictive analytics and data mapping.


Target Market

MicroStrategy’s customers include many different industries, such as manufacturing, government, education, health care, media and entertainment, retail, and technology. Below is a partial list:

  • Booking.com
  • Crate & Barrel
  • Guess
  • Hilton
  • Lowe's
  • MassMutual
  • Pfizer
  • Porsche
  • ServiceNow
  • VISA

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MicroStrategy offers a demo of the software with the prospect’s data called a personalized pilot program. Prospects can request the demo by reaching out to MicroStrategy’s team who will build the pilot based on the prospect’s use cases and requirements.

Customer Service & Support

MicroStrategy also offers four tiers of customer support. The Standard Support tier covers access to the Knowledge Base at any time, technical support during regular business hours, and new upgrades and releases of the software. The Extended Support tier covers the Standard Support features but also includes live technical support at any time.

Priority Support allows for the customer to get an assigned account manager that can provide help if none of the other means of support is sufficient. And finally, there is the Elite Support tier that covers all three tiers, plus a dedicated support engineer, critical support at any time including weekends and holidays and higher priority in upcoming enhancement requests or Beta testing programs.


MicroStrategy doesn’t publicly display its pricing information. Please contact the vendor directly for a quote.


MicroStrategy users have noted that there is a particularly steep learning curve to the technology, and the set-up and initial configuration can be time consuming. IT resources will need to be devoted to help build up expertise within the user base. Also, some users have mentioned that the performance can be slow at times, due to the large datasets.


MicroStrategy Screenshot 1
MicroStrategy Screenshot 2
MicroStrategy Screenshot 3


MicroStrategy (Nasdaq: MSTR) is the largest independent publicly-traded analytics and business intelligence company. The MicroStrategy analytics platform is consistently rated as the best in enterprise analytics and is used by many of the world’s most admired brands in the Fortune Global 500.

MicroStrategy pursues two corporate strategies: (1) grow its enterprise analytics software business to promote its vision of Intelligence Everywhere and (2) acquire and hold bitcoin, which it views as a dependable store of value supported by a robust, public, open-source architecture untethered to sovereign monetary policy.

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