
Vendor:
Founded:
Headquarters:
IBM
1911
Armonk, NY
Customers:
Deployment Model:
Free Trial:
26,000
Cloud, On-Premise
Yes
Cognos At A Glance
Product Overview
IBM Cognos Analytics is a cloud and on-premise-based business intelligence solution that offers users access to a wide range of business analytics functionality to help them make well-informed decisions, faster. It offers a full complement of essential analytics functions, including advanced dashboarding, data integration, reporting, exploration and data modeling.
Cognos Analytics has an augmented intelligence-infused AI Assistant that allows users to ask questions and get answers in natural language. It also recommends new visualizations and joins in data allowing users to unearth connections they might not anticipate.
Representing a new level of depth and clarity combined with ease of use, Cognos Analytics is accessible to businesses of every size.
Features
Some of the IBM Cognos key features include:
- An AI Assistant that learns users’ data and suggests new data joins and visualizations
- Natural language generation that allows users to ask questions and get answers in plain English
- Drag-and-drop capabilities to create new dashboards and reports
- Data cleansing and enhanced data modeling
- Data integration with cloud and on-premise sources (e.g., SQL, Google BigQuery, Amazon, Redshift)
- The ability to customize reports with company colors, fonts and logos
- Burst capability that lets users distribute reports via email or Slack
- An interface that is simple enough for novices, but powerful enough for data scientists
We also want to note the Cognos mobile app that lets users see their dashboards while on the go. They can see at-a-glance insights (called “pinboards”), set up and receive notifications for specific alerts and ask the AI assistant a question using their voice.
Target Market
IBM services over 26,000 companies from a broad cross-section of industries including aerospace, defense, banking, education, healthcare and many more. Below are some of their clients:
- Nike
- GKN Land System
- Spain's Ministry of Defense
- British Airways
- Chemring
- Quinte Health Care
- Troy Corporation
- Michigan State University
- Lufthansa Cargo
- Jabil
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Implementation/Integration
New clients with up to 200 users and want to deploy Cognos Analytics in the cloud can sign up for a 30-day free trial and begin using the software in minutes.
For companies with more complex needs, IBM has an implementation methodology that’s tailored to the company’s needs and requirements. Typical components include:
- Discuss requirements and goals of the company using the solution
- Install server and client components for Cognos Analytics
- Install database and ETL configuration
- Load master data and configure historical data loads
- Deploy other pre-built applications, such as the Framework Manager models, reports, and dashboards
- End-to-end testing of the solution
- Deliver installation documentation to users
- Transfer information to users
- Remote support up to two days after implementation is done
Customer Service & Support
IBM has a comprehensive customer support system that includes training and certification courses, and customer service available for users of their Business Intelligence programs, such as Cognos.
They offer training that can be individualized based on specific roles within a company, and can be implemented both online and in-person. They also offer private courses, and specialized certifications to reflect expertise that aid in career advancement.
Online tech support provides customers with access to IBM specialists that can address questions or potential problems with software.
Pricing
IBM Cognos has a free trial where users get the full product capacity for 30 days. Then, there are three types of deployment options: On Demand (cloud deployment for up to 200 users), On Cloud Hosted (supports up to 10,000 users and Client Hosted (on-premise solution).
The On Demand deployment has three pricing plans: Standard, Plus and Premium.
Standard – This plan costs $15 per user, per month and includes:
- Reporting, data discovery and dashboards
- Up to 10 on-premise and cloud data connections
- Cognos mobile app
Plus – The Plus plan costs $35 per user, per month and includes all of the features of the Standard plan, plus data exploration and smart data recovery.
Premium – The Premium plan costs $70 per user, per month and includes the features of the Plus plan, plus pixel-perfect reporting and managed report distribution.
The On Cloud Hosted option has two pricing plans: Viewer and User.
Viewer – The Viewer plan costs $40 per user, per month and includes:
- The ability to view reports
- The ability to interact with dashboards, storytelling and collaboration
- The ability to create and receive promoted reports
User – The User plan costs $80 per user, per month and includes all of the features of the Viewer plan, plus
- Data connection to on-premise and cloud sources
- Smart data discovery and AI exploration
- Pixel-perfect reporting and dashboards and open source visualizations
- Managed report distribution
- Integration with IBM Watson Studio
The Client Hosted (or hybrid) deployment has four pricing plans: Viewer, User, Explorer and Admin
Viewer – The Viewer plan costs $12 per user, per month and includes the ability to view reports and interact with dashboards, storytelling and collaboration.
User – The User plan costs $40 per user, per month and adds on:
- The ability to create and receive promoted reports
- Data connection to on-premise and cloud sources
- Smart data discovery and AI exploration
- Pixel-perfect reporting and dashboards and open source visualizations
- Managed report distribution
Explorer – The Explorer plan costs $75 per user, per month and includes all of the features of the User plan, plus the ability to work with Jupyter Notebooks and Python applications.
Admin – The Admin plan costs $450 per user, per month and includes all of the features of the Explorer plan, plus security and user management.

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Some users have reported that IBM Cognos Analytics tends to have a steep learning curve as the software is robust.
Screenshots
About
IBM World Trade Corporation, a company of over 345,000 employees globally, is based in Armonk, New York. It specializes in the creation and marketing of computer hardware and software around the world. It also offers general consulting services in areas such as mainframe computers and nanotechnology.
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