SAS Visual Analytics Business Intelligence Review

Visual Analytics
Cary, NC
Deployment Model:
Free Trial:
Cloud, On-Premise
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Visual Analytics At A Glance

Good: SAS Visual Analytics combines data preparation, interactive reporting, visual discovery, self-service analytics, scalability and governance all from a single, powerful in-memory environment.
Bad: Software can have steep learning curve and is not always intuitive, according to some users.
Bottom Line: SAS Visual Analytics provides a modern, integrated environment for governed discovery and exploration with easy-to-use analytics and visualizations that help everyone get insights from data to better solve complex business problems.

Product Overview

SAS Visual Analytics allows users to create interactive reports and dashboards by querying and preparing data from multiple sources in a self-service manner. Interactive discovery allows users to identify key relationships, outliers, clusters, trends and more, revealing insights that inspire action.

SAS Visual Analytics includes easy-to-use predictive analytics capabilities to quickly assess possible outcomes for better, data-driven decisions – without any programming. Visualizations and smart algorithms reduce the need for experimentation. Additionally, location analytics brings the “where” dimension to the forefront, so data can be analyzed in new ways, in order to identify location specific opportunities. For timely analysis, collaboration and action, content can be shared with others via the web, Microsoft 365 applications and mobile devices.


Interactive reporting and dashboards allows the user to go directly from reporting and exploration, to analysis, to sharing information through different channels, including Microsoft Office applications, with a single interface.

Smart visualizations present data and results in the most compelling way with advanced data visualization techniques and guided analysis through autocharting.

Self-service data preparation allows the user to import their own data, join tables, apply basic data quality functions and more with easy drag-and-drop capabilities.

Text analysis provides insight from social media and other text data, and whether sentiment is positive or negative.

Location analytics combines traditional data sources (transactional, customer, operational, etc.) with location data for analysis in a geographical context.

SAS Visual Analytics Apps uses native mobile apps for iOS, Windows 10/11 and Android to view and interact with others through dynamic reports and dashboards on tablets and smartphones.

Flexible deployment options allow SAS Visual Analytics to run on commodity hardware, in a private or public cloud infrastructure, or Cloud Foundry platform as a service (PaaS).

There’s also a SAS Conversational Designer that lets users build chatbots with minimal coding needed. With the chatbot, users can get data, reports and visualizations, and they can even create text analytics and machine learning models, too.

Target Market

SAS provides BI solutions to companies of all sizes and industries. Below is a partial list:

  • CresentCare
  • Institute for Veterans and Military Families
  • George Mason University
  • 89Degrees
  • Konica Minolta
  • Western Kentucky University
  • Wayne State University
  • Vecima Networks
  • The University of Central Florida
  • SciSports

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SAS provides licenses to SMBs, enterprises, academics and government. It also provides customized implementation offerings.

SAS offers training on its products both online and in a classroom / onsite setting. If the prospective customer prefers to have training done in a regular classroom setting, SAS provides multiple training locations all across the U.S.. For the company that wants to reduce travel expenses for training, SAS’ instructors also provide training at the company’s site.

SAS also offers eLearning courses as well as a Live Web classroom – the user can receive training at their own convenience straight from their computers. Users get unlimited access to the eCourses for a year.

The costs of training are not included in the software price – however, SAS offers discounts, such as the 10% group discount.

Customer Service & Support

SAS also provide a wide variety of customer support options. There is the knowledge base that the user can access to get information and updates on the BI platform. Users can also find manual or technical details of the software.

Users can also submit software issues via the portal – this portal also includes the ability to check the status of the issue or provide an update on it. Users can also manage their accounts online and access downloads and upgrades. They can also communicate with other SAS users via the User Groups.


SAS does not publicly release their pricing information. Please contact the company directly for a price quote.


Some users have mentioned that SAS Visual Analytics tends to have a steep learning curve, and that the interface isn’t always intuitive.


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SAS is a global leader in AI and analytics software, including industry-specific solutions. It helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter.

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