Birst Review

San Francisco, CA
Deployment Model:
Free Trial:
Cloud, On-Premise
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Birst At A Glance

Good: Automated Data Refinement feature for extracting data from any source, self-service analytics through dashboards, reporting, visual discovery, and mobile tools, low total cost of ownership.
Bad: Social and collaboration features are not offered.
Bottom Line: BI software that empowers business users wtih easy-to-use tools for faster and accurate decision-making.

Product Overview

Birst’s networked analytics approach connects people and teams throughout a client’s organization via a shared network of data. It empowers business people with easy-to-use tools to make fast and confident decisions on top of centrally governed data,  accelerating the delivery of trusted analytics across the enterprise.

Built on top of a next-generation multi-tenant cloud architecture, and leveraging technology patents around automation and machine learning, Birst uniquely delivers enterprise-grade scalability with speed and end-user self-service. Companies get governed, consistent data, for better accuracy and company-wide agreement.

Birst delivers the speed, self-service, and agility front-line business workers demand, and the scale, security, and control to meet rigorous corporate data standards. Birst delivers all of this and more, with low total cost of ownership via public or private cloud configurations and improve efficiencies that add to the bottom line.

Birst achieves networked analytics through a 2-tier architecture that aligns back-end enterprise data with line-of-business or local, edge data. Birst’s Automated Data Refinement extracts data from any source (data stores, applications, warehouses, big data, and unstructured external sources) into a unified semantic layer. The result is a consistent view that enables users with self-service analytics through dashboards, reporting, visual discovery, mobile tools, and predictive analytics. Birst Open Client Interface also offers integration with Tableau, Excel and R.


We’ve listed below Birst’s several features:

BI platform features:

  • Administration via Windows and MacOS app
  • Administration via web interface
  • Live connection to and snapshot of external data
  • In-memory data model
  • OLAP (Pre-processed cube representation)
  • ROLAP (SQL-layer querying)
  • Multi-data source reporting (blending)
  • Data warehouse / dictionary layer
  • ETL capability and scheduler

BI Standard Reporting features:

  • Pixel Perfect reports
  • Customizable dashboards
  • Report formatting templates

Ad-hoc Reporting features

  • Drill-down analysis
  • Formatting capabilities
  • Predictive modeling
  • Integration with R or other statistical packages
  • Report sharing and collaboration

Report Output and Scheduling features

  • Publish to Web
  • Publish to PDF
  • Output Raw Supporting Data
  • Report Delivery Scheduling

Data Discovery and Visualization features

  • Pre-built visualization formats (heatmaps, scatter plots etc.)
  • Location analytics / geographic visualization
  • Predictive analytics
  • Support for machine learning models
  • Integration with R or other statistical packages

Mobile features

  • Responsive design for web access
  • Dedicated iOS Application
  • Dedicated Android application
  • Dashboard / report / visualization interactivity on mobile

Birst’s latest software release, Birst 7, includes a revamped administration module for managing centralized and decentralized deployments. Other enhancements are new auditing features and more granular user management capabilities. The release also includes Birst Smart Analytics, a set of AI-enabled features that use machine learning to give users new insights into their data.

Target Market

Birst’s customers include all sizes and industries – below is a partial list.

  • Citrix
  • Jive
  • GoPro
  • RBC Wealth Management
  • Rodan + Fields Dermatologists
  • Kellogs
  • Motorola
  • Unilab
  • Rackspace Hosting
  • Kaplan

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Birst delivers world-class expertise and service to their customers. The Professional Services team leverages knowledge and expertise to help customers implement and integrate the Birst BI solution within their organization and maximize ROI. Their services encompass the entire BI lifecycle and span a breadth of industries and functions.

Customer Service & Support

Birst provides 24/7 technical support, live phone support during regular business hours, and a support portal. The support portal allows users to access information on troubleshooting and other general inquiries. Birst also provides tutorials free of charges so users can get their feet wet before deployment.


Birst does not publicly release their pricing information. Please contact them directly for a price quote.


Social and collaboration remains an area of relative weakness for Birst. While functionality for diverse output formats, content search, alerting, and printing is mature and complete, other areas are developing, such as  support for user ratings of the value of BI content.


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Birst, an Infor company, provides an advanced networked business analytics platform. Organizations can achieve a new level of trusted insight and decision making by connecting their data and people via a network of analytics services. Birst scales from individuals to the enterprise in a manner that is smart, connected, and scalable.

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