Bronto Marketing Platform Review

Product:
Vendor:
Founded:
Headquarters:

Bronto
Oracle NetSuite
2002
Durham, NC

Ownership:
Customers:
Deployment Model:
Free Trial:

Public
1,400+ brands
Cloud
No

Bronto At A Glance

Good: Integrates with any e-commerce and point of sale systems, drag-and-drop interface to segment lists and create messages and workflows.

Bad: Not intended for small businesses, mobile app isn't available.

Bottom Line: Email marketing automation platform to help marketers navigate the customer journey from acquisition to conversion.

Product Overview

The Bronto Marketing Platform is a cloud-based email marketing automation software is designed to help commerce marketers increase customer engagement and gain revenue. It integrates with most e-commerce systems so all information on a customer (such as shopping behavior) is in one place. That way, marketers can send targeted messages from the platform.

The solution uses a drag-and-drop interface to customize messaging workflows. Marketers can use relevant customer data to create customized campaigns with targeted messages. Campaigns and messages are sent through multiple channels, such as email, mobile or social media. Marketers can also use the built-in analytical tools to measure the results of their campaigns.

The Bronto Marketing Platform’s email marketing solution help marketers reach customers in all stages of the lifecycle, from acquisition to conversion. Some of those tools enable features such as pop-up sign-up, recommendations, and abandoned carts and coupons.

Features

We’ve indicated several of the Bronto Marketing Platform’s features in our checkboxes below. However, we want to focus on key features of the solution that help drive engagement and revenue.

Recommendations – Marketers can add recommendations to a message or website, suggesting other similar products the customer may be interested in. The recommendations are inserted based on predictive data and the marketer’s customized business rules.

Cart Recovery – Cart Recovery helps marketers identify customers’ abandoned shopping carts (i.e., when customers add specific products to an online “cart,” but never make it to checkout) in real time. Marketers can send them a targeted message encouraging purchase. They can create a series of messages using a drag-and-drop interface and specify when those messages are sent (either immediately after cart abandonment or within a few days). Data on customer demographics and product recommendations can be dynamically inserted into messages.

Browse Recovery – Browse Recovery targets customers who frequently browse a company’s products or site. It captures the page views for a particular product, as well as customer information. Marketers can then send a targeted message to customers, using either built-in or customized parameters to determine the message trigger (for example, most products viewed within a specific category).

List Growth – Marketers can design and deploy customized, mobile-friendly pop-up modals in minutes, as there’s no coding required.

Reporting and Analytics – Real-time customizable role-based dashboards give marketers the ability to view the metrics critical to their email program, including insights into list growth, deliverability by domain, contact performance and more. Message reporting offers distinct metrics across engagement, deliverability, and revenue tracking coupled with time-frame based filtering. A/B test reporting provides comparative performance metrics starting with opens and clicks leading to revenue per email.

Target Market

The Bronto Marketing Platform is intended for mid-size to large, multichannel retailers. We’ve listed 10 of its clients below:

Annie Selke
Rebecca Minkoff
Clarks
Everlast
Glasses USA

Notonthehighstreet
PHE Inc.
Entertainment Magpie
VetShop AU
Sailrite

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Implementation/Integration

As the Bronto Marketing Platform is a cloud-based system, implementation tends to be shorter than on-premise solutions. However, the length and scope of implementation varies based on clients’ needs and requirements. 30 day accelerated implementation programs are also available.

Oracle NetSuite integrate technologies and data sources into the Bronto Marketing Platform to facilitate datadriven marketing. Best-in-class integrations are available with leading ecommerce platforms including Magento, Shopify Plus, Salesforce Commerce Cloud, and NetSuite. For other platforms or bespoke solutions, turnkey options for data capture and open APIs are available. Bronto’s partner ecosystem provides integrations into leading digital marketing technologies to further enhance your email marketing program.

Oracle NetSuite offers other services, including:

Consulting services on marketing strategy to help companies gain new customers and revenue
Email deliverability
Training/optimization
Full-service marketing execution for companies that need additional marketing resources

Customer Service & Support

Users can contact tech support via phone, email or live chat.

Pricing

Please contact the vendor directly for a quote.

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Shortcomings

The Bronto Marketing Platform is a sophisticated email solution for marketers, so it may not be suitable for small businesses. Those companies can check out our other marketing automation reviews.

Also, it doesn’t have a native mobile app.

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