Oracle + Bronto Review

Oracle + Bronto
Product:
Vendor:
Founded:
Headquarters:
Oracle + Bronto
Oracle + Bronto
2002
Durham, NC
Ownership:
Customers:
Deployment Model:
Free Trial:
Private
1,400+ brands
Cloud
No
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Oracle + Bronto At A Glance

Good: Integrates with most e-commerce and point of sale systems, drag-and-drop interface to create campaigns, app center with commerce marketing apps.
Bad: Not intended for small businesses or marketers other than commerce marketers, mobile app isn't available.
Bottom Line: Marketing automation platform to help marketers navigate the customer journey from acquisition to conversion.

Product Overview

Oracle + Bronto’s cloud-based marketing automation software is designed to help commerce marketers increase customer engagement and gain revenue. It integrates with most e-commerce systems so all information on a customer (such as shopping behavior) is in one place. That way, marketers can send targeted messages from the platform.

The solution uses a drag-and-drop interface to customize messaging workflows. Marketers can use relevant customer data to create customized campaigns with targeted messages. Campaigns and messages are sent through multiple channels, such as email, mobile or social media. Marketers can also use the built-in analytical tools to measure the results of their campaigns.

Oracle + Bronto’s tools help marketers reach customers in all stages of the process, from acquisition to conversion. Some of those tools enable features such as pop-up sign-up and refer-a-friend (in acquisition stage), recommendations (in engagement stage), and abandoned carts and coupons (in conversion stage).

Features

We’ve indicated several of Oracle + Bronto’s features in our checkboxes below. However, we want to focus on its app center, which contains a library of commerce marketing apps that are add-ons to the platform. Some of those apps are:

Cart Recovery – The Cart Recovery app helps marketers identify customers’ abandoned shopping carts (i.e., when customers add specific products to an online “cart,” but never make it to checkout) in real time. Through the app, marketers can send them a targeted message encouraging purchase. Marketers can create a series of messages using a drag-and-drop interface and specify when those messages are sent (either immediately after cart abandonment or within a few days). Data on customer demographics and purchasing/browsing history can be dynamically inserted into messages.

Browse Recovery – The Browse Recovery app targets customers who frequently browse a company’s products or site. It captures the page views for a particular product, as well as customer information. Marketers can then send a targeted message to customers, using either built-in or customized parameters to determine the message trigger (for example, most products viewed within a specific category).

Recommendations – With the Recommendations app, marketers can add recommendations to a message, suggesting other similar products the customer may be interested in. The recommendations are inserted based on predictive data and the marketer’s customized business rules. The app’s recommendation loop feature lets marketers design a product layout within the message without copying and pasting any code.

  • Broadcast Email Marketing?
  • Campaign Reporting and Analytics?
  • CRM Integration?
  • Forms and Landing Pages?
  • Lead Management?
  • Lead Nurturing?
  • Lead Scoring?
  • Triggered Email Marketing?

Target Market

Oracle + Bronto is intended for mid-market to enterprise retailers and commerce marketers. We’ve listed 10 of its clients below:

  • Annie Selke
  • Bjorn Borg
  • Brooks Running
  • Clarks
  • Everlast
  • Glasses USA
  • Oak Furnitureland
  • PHE Inc.
  • Unique Vintage
  • World Kitchen

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Implementation/Integration

As Oracle + Bronto is a cloud-based system, implementation tends to be shorter than on-premise solutions. However, the length and scope of implementation varies based on clients’ needs and requirements. Oracle + Bronto partners with other companies, such as Explore Consulting, for its implementation services.

Oracle + Bronto integrates with most e-commerce, retail and point of sale systems, including a company’s proprietary system. Some of the systems the solution integrates with are NetSuite, Magento and ShopifyPlus. It also includes a developer site so developers can integrate systems via the Bronto application programming interface (API).

Oracle + Bronto offers other services, including:

  • Consulting services on marketing strategy to help companies gain new customers and revenue
  • Email deliverability
  • Training/optimization
  • Full-service marketing execution for companies that need additional marketing resources

Customer Service & Support

Users can contact tech support via phone, email or live chat.

Pricing

Oracle + Bronto doesn’t publicly display its pricing information. Please contact the vendor directly for a quote.

Shortcomings

Since Oracle + Bronto is intended for commerce marketers, it may not be suitable for other industries. Those companies can check out our other marketing automation reviews.

Also, it’s not intended for small businesses, and it doesn’t have a native mobile app.

Screenshots

Oracle + Bronto Screenshot 1
Oracle + Bronto Screenshot 2
Oracle + Bronto Screenshot 3

About

Oracle + Bronto is a cloud-based marketing automation software solution for mid-market to enterprise retailers to track their e-commerce and email marketing efforts. It was founded in 2002 as Bronto Software, and it was acquired by NetSuite Inc. in 2015. Oracle acquired NetSuite in 2016.

Oracle + Bronto’s main mission is “Values. Vision. People.” The solution has received many accolades over the years, including Internet Retailer’s Top 1000 (for 2014, 2015 and 2016) and the Stevie Award for Best Customer Service Department (for nine years in a row). It was also a 2016 CODiE Finalist for Best Marketing Software and Best Marketing Automation Software.

Headquartered in Durham, NC, Oracle + Bronto has six other locations worldwide, including New York, Santa Monica (CA), Ontario (Canada), Sydney (Australia), London and Singapore.

Fun fact: The Oracle + Bronto mascot is a green dinosaur that represents the company name (Bronto). One of the co-founders has always liked dinosaurs and wanted a non-technical company name.

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