Spotfire Review

Cloud Software Group
Cloud Software Group
Fort Lauderdale, FL
Deployment Model:
Free Trial:
Cloud, On-Premise
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Spotfire At A Glance

Good: Ability to perform statistical analysis, automatically run reports and analysis at set times, ability to drill down to find root causes of business issues.
Bad: Challenging learning curve for new users.
Bottom Line: Ideal for companies looking to improve their sales and marketing practices and their customer experience.

Product Overview

Companies who require self-service discovery and fast answers to important questions may want to consider Spotfire.

Spotfire allows anyone, from beginners to advanced analysts, to perform simple (and even complicated) analyses in real time, without having to rely on IT. Spotfire also lets users drill down to figure out the “why” or root causes of business issues – and can even find patterns or trends within the data that spots hidden opportunities or issues.

The software has a built-in artificial intelligence (AI) engine that spots relationships between specific data and make recommendations to users for further analysis. It also has natural language search where users can type in their questions in a search bar and get recommendations and other answers.

Spotfire offers additional benefits, including:

  • Ability to connect to a wide range of data sources
  • Availability of advanced features to any user, regardless of data knowledge
  • Hybrid-cloud architecture deployment


Spotfire has five main capabilities, which are listed below.

Visual analytics – As mentioned, Spotfire has natural language search and an AI-powered recommendations engine. Users can analyze data in many visualization types, such as tables, charts, heatmaps and even custom visualization. They can export dashboards and reports in PDF, PowerPoint and more, and collaborators can add annotations and conversations to the data. Visualizations can be accessed by desktop, tablet or smartphones and can even be embedded on a company’s website.

Data wrangling – Users can blend, clean and make adjustments (inline data wrangling) within Spotfire. They can also wrangle data within the data canvas as the software automatically captures the data wrangling process. Users can connect and blend data from many sources, including OLAP, Hadoop, relational databases and cloud applications (e.g., Salesforce, Google Analytics, Amazon Redshift).

Predictive analytics – Spotfire has machine learning functionality that detects complex trends in the data and make accurate predictions. Users can visualize predictive data in dashboards and reports, and further calculations can be made with the Spotfire Data Functions. Organizations can also use open source code in R, SAS or MATLAB. Finally, Spotfire supports a number of statistical methods, including linear regression, Chi-square and more.

Location analytics – One unique feature is that Spotfire automatically recognizes city, state or country as locations and visualizes those data as an interactive map. Users can add more data to the map to create multiple layers. Other features include address-level geocoding, route calculations, step-by-step directions and non-geographical maps.

Streaming analytics – Users can access real-time streaming data so they can spot issues and opportunities faster. The Spotfire Data Streams platform has a continuous query engine that processes streaming data from over 50 sources, including Internet of Things (IoT) technology. Users can combine current and historical data and receive alerts if there’s any major changes within the data.

Spotfire Mods – Spotfire Mods is a set of specialized visualizations that’s tailored to their industry or role. Developers can add in each Mod, which has the look and feel of the Spotfire functionality with JavaScript or HTML, and the Mods can be shared within teams or the entire organization.

Other features – Other features of Spotfire include dynamic queries, Python data functions, bookmarks and conversations, annotations and classification modeling tags.

Target Market

A wide range of companies, from small businesses to large organizations, have used Spotfire. Industries that have used it range from healthcare to manufacturing to government to retail. Below is a partial list of customers:

  • AstraZeneca
  • Bank of Montreal
  • CargoSmart
  • General Mills
  • JetBlue
  • Mercedes-AMG Petronas Formula One Team
  • Tampa Bay Lightning
  • Toshiba
  • VMware
  • Young & Laramore Advertising

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Spotfire offers a variety of implementation methodology, such as:

  • Analytics Implementation
  • Architecture Services
  • Center of Analytics Excellence
  • Domain Expertise
  • Learning, Enablement, and Adoption Programs
  • Migration Services
  • Predictive Analytics Implementation
  • Upgrade Services

Spotfire offers self-paced training via video-based courses for both new and current users. It covers various topics, such as creating a dashboard for the first time, data wrangling and improving data quality. Spotfire also has monthly 30-minute webinars on various topics.

Customer Service & Support

For technical support, there is the Spotfire SupportCentral portal that users can access a knowledge base of troubleshooting issues and submit requests to fix issues or product enhancement. There is also the Spotfire Community forum for users to communicate with other Spotfire users.


Note that Spotfire’s pricing is no longer publicly available. Please contact the vendor for a quote.

Spotfire’s Cloud is available in four pricing editions:

  • Analyst ($125 a month or $1,250 a year): This edition includes 250 GB data storage for each analyst.
  • Business Author ($65 a month or $650 a year): 100 GB of data storage is included for each Business Author seat.
  • Consumer ($25 a month or $250 a year): Companies that want to purchase this edition must include one Analyst or one Business Author seat. It’s intended for users that want viewer-only access to the software.
  • Library Storage ($25 a month or $250 a year for 25 GB of storage): Additional storage is sold in 25 GB increments.

There’s also a 30-day free trial that includes 250 GB storage for the entire team.

Spotire is also available on-premise or as a private cloud service. Please contact the vendor for a price quote. Finally, there’s the Spotfire for Amazon Web Services option that starts at 99 cents per hour.


The software can have a steep learning curve for new users because of its complex features.


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Cloud Software Group provides mission-critical software to enterprises at scale. It is the company that owns Citrix and TIBCO, created after Vista Equity Partners and Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., acquired Citrix and combined it with TIBCO. Citrix, TIBCO, NetScaler, Jaspersoft, ibi, and ShareFile are all brands under the Cloud Software Group name.

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