Interactive Edge Review

Interactive Edge
Product:
Vendor:
Founded:
Headquarters:
Interactive Edge
Interactive Edge
1996
New York, NY
Ownership
Customers:
Deployment Model:
Free Trial:
Private
Unknown
Cloud, On-Premise
No
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Interactive Edge At A Glance

Good: Integrates with Microsoft Excel and PowerPoint, three implementation options available, data analysis in market trends, retail, and customer behavior.
Bad: Not compatible with Macs, mostly intended for sales and marketing professionals.
Bottom Line: Interactive Edge's XP3 Suite is a BI solution package for sales and marketing teams to create top notch presentations

Product Overview

Interactive Edge helps professionals analyze data and present it through a familiar user interface (UI). The solution is built to integrate with Microsoft products PowerPoint and Excel for seamless use.

The product package includes:

  • XP3 Presentation: Auto-populate personalized presentations for communicating data quickly.
  • XP3 Reporting: Supplement Excel with less error-prone operations and allows for fast data queries through enhanced analytical capabilities.
  • XP3 Data Tools: Through an open database structure, manage multiple data sources with one platform for creating detailed reports.

Add ons include:

  • XP3 Brand Builder: Allow branding teams to customize and share personalized presentations, promotion calendars, online product displays, and more.
  • XP3 Quick Picks: End users have an automated process for categorizing data populations, allowing for less IT-capable users to easily navigate the system.
  • XP3 Templates: 40 templates are offered for customizing presentations with built-in graphs for reporting on high priority results.

Features

Interactive Edge serves sales and marketing oriented positions across businesses. To best understand the benefits of its offered features, the following roles demonstrate real-world functionality:

Category Management
Shopper Marketing
Data Analysts
Field Sales
Brand Marketing
Senior Management
Information Technology

One key feature that we want to highlight is the XP3 system for data analysts. The system is unique in what it empowers users to do. Its capabilities include:

  • Shortening the length of time that data-drive category management initiatives by over 75%, along with business reviews and other analytical presentations and reports
  • Implementing best-in-class presentations and analyses along with intelligent generated insights to improve business building initiatives at all levels of the organization.
  • Offering deeper, timelier analyses by proactively identifying problem stores, modules, product lines, customers and more.
    Integrate volumetric data with consumer, shopper or NPD data to understand the why and predict the when.
  • Bettering planogram analysis and shelf recommendations by implementing data output from space management applications such as Prospace, Apollo and Spaceman with retailer POS/Scan to analyze merchandising strategies and shelving impact on category and brand performance
  • Constructing unique market databases to better understand share, market trends and sell-through or to create a gap analysis
  • Managing business from the same perspective as actual customers, in part by generating custom hierarchies and segmentation. Analyzation of key selling seasons such as Back-to-school, Christmas and Summer.
  • Automate pre- and post-event analysis. Integrate POS data with brand spending to better understand ROI and impact on sales and total category performance.

  • Ad Hoc Analysis?
  • Online Analytical Processing (OLAP)?
  • Predictive Analytics?
  • Profit Analysis?
  • Trend Indicators?
  • Ad Hoc Reporting?
  • Automatic Scheduled Reporting?
  • Customizable Dashboard?

Target Market

Interactive Edge serves sales and marketing departments within the consumer goods, retail, automotive, market research, and brokerage industries. Its customers include:

  • Hormel Foods
  • Mars Chocolate
  • Nestle
  • Frito Lay
  • Samuel Adams
  • Pernod Ricard
  • Bump Williams Consulting
  • GP
  • Big Heart Pet Brands
  • BMA Manufacturers' Representatives

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Implementation/Integration

The solution comes as three separate products and can be implemented as needed to meet the company’s needs. Implementation options include:

Standalone implementation for accessing data stored conveniently on employees’ computers.
Centralized implementation for integrating with Microsoft Analysis Services cubes to access cloud hosted data.
Automated implementation for your IT department to manage data hosting.

Customer Service & Support

Training services can either be offered at Interactive Edge’s headquarters or on-premise at the company’s location. The training program is designed for users to quickly learn how to navigate the solution with hands-on techniques.

Interactive Edge offers a 9-6pm EST help line and access to the XP3 Customer Support Site for training tutorials.

Pricing

Interactive Edge does not publicly release their pricing information. Please contact them directly for a price quote.

Shortcomings

Interactive Edge is purposed for Microsoft platforms and is not compatible with Macs.

Screenshots

Interactive Edge Screenshot 1
Interactive Edge Screenshot 2
Interactive Edge Screenshot 3

About

Interactive Edge was founded in 1996 and started as marketing software for aiding sales teams that wished to utilize computers. Brand consistency, improved productivity and enhanced efficiency have been Interactive Edge’s top priorities.

Its software has had a hand in many successful and well known product launches such as Colgate Total Toothpaste and Listerine Pocket Paks.

Since it’s beginnings, Interactive Edge has become adept at data handling with action-oriented insights.

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Send feedback or corrections to feedback@betterbuys.com.

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