Alteryx Business Intelligence Review

Alteryx
Product:
Vendor:
Founded:
Headquarters:
Alteryx
Alteryx
2010
Irvine, CA
Ownership:
Customers:
Deployment Model:
Free Trial:
Public
6,000+
Cloud, On-Premise
Yes
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Alteryx At A Glance

Good: Four main levels of product functions: data blending, predictive analytics, spatial analytics, and sharing insights.
Bad: Learning curve for new users, outdated interface.
Bottom Line: Alteryx offers the ability to deliver actionable insights by seamlessly incorporating internal company information, cloud data, and third party data in a single workflow.

Product Overview

Alteryx is an enterprise analytics solution that empowers users to gather insights and make better business decisions faster. It includes self-service features, so data analysts can prep, analyze and share data without time-consuming processes. The solution’s interface supports both a code-free and a code-friendly environment, and it can also be deployed at scale on-premise and in the cloud.

Alteryx’s product (Alteryx Designer) functions on four main levels: data blending, predictive analytics, spatial analytics, and sharing insights.

The vendor touts their smooth, efficient data blending workflow as being up to 100 times faster than more traditional approaches. This workflow is highlighted by a drag-and-drop feature that vastly increases working speed. The tool provides access to needed data, cleanses it to ensure only the most relevant information is there, can include geospatial information, and is ready to be utilized in a predictive manner.

Predictive tools can be custom-designed by the user, and coding can be imported to help with the design.

Another notable capability is Alteryx’s simplicity of sharing insights: reporting and sharing of analytics are melded together, and is part of the user-friendly workflow of data blending.

Features

Alteryx features tools that allow easy access to big data analytics and customer analytics, which can unify information all channels and systems together. There is also a customer churn analytics feature, which combines all customer data and allows managers to forecast the likelihood of their “churn,” or their attrition rate, giving users the opportunity to take preventative action.

Hadoop analytics can be queried with Alteryx, and can be integrated with any data source to be utilized later.

Alteryx includes built-in connections to over 80 data sources, such as Oracle and Salesforce, Users can also connect to an unlimited number of additional data sources.

The vendor introduced new features and updates in its 2020.2 release. First, there’s the new Alteryx Intelligence Suite that helps users build predictive models without learning code. It’s an add-on to the Alteryx Designer solution and includes text mining and machine learning features for creating accurate predictions.

Additional upgrades include:

  • A new Alteryx Multithreaded Processor Engine (AMP) that automatically process big data at a faster rate
  • The ability to share schedules with users on Alteryx Server
  • Integration with Windows Active Directory in Alteryx Connect

Target Market

Alteryx targets companies in many different industries, such as healthcare, retail, manufacturing and hospitality. We’ve listed 10 of its clients below.

  • Amazon Services
  • Bosch
  • Chevron
  • Family Dollar
  • Hyatt
  • IKEA
  • Netflix
  • Nissan
  • Office Depot
  • Yankee Candle

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Implementation/Integration

Alteryx Professional Services provides consulting sessions to help new clients get up to speed quickly. First, there’s Alteryx Enablement Day, an onsite or remote service that trains end users in the software. It costs $2,500 per block and is delivered in eight-hour blocks. Then, there’s the Alteryx Server Assistance, which guides the client’s IT staff in deploying Alteryx Server in their organization. It costs $5,000 for 16 hours (2 days).

Alteryx offers training options, including classroom-based learning, live technical training, a certification program and self-paced interactive/video courses.

Customer Service & Support

Users can access the robust Alteryx Community portal to browse articles, participate in discussions, listen to podcasts and submit a support ticket. They can also schedule a free one-on-one session with an Alteryx expert and participate in local user groups. Alteryx offers a separate documentation portal on specific information relating to each product.

Pricing

Alteryx offers annual subscriptions for its licenses that covers product updates and support. The Alteryx Designer costs $5,195 per year, while the Alteryx Server is priced at $78,975. Additional capabilities for Alteryx Designer includes a location insights data set ($11,700 per user per year), business insights data set ($33,800 per user per year) and the Intelligence Suite ($2,300 per user per year).

Additional capabilities for the Alteryx Server includes Alteryx Connect ($39,000 per year) and Alteryx Promote (contact vendor for quote).

Shortcomings

Some users have mentioned that Alteryx has a steep learning curve, although the vendor offers a variety of training options. The interface also tends to be outdated and not intuitive.

Screenshots

Alteryx Screenshot 1
Alteryx Screenshot 2
Alteryx Screenshot 3

About

Alteryx was originally founded as SRC LLC in 1997 with the vision to build software products that help organizations get deeper insights about their business. The founders renamed the company “Alteryx” in 2010, and its current mission is to help data analysts and scientists to break data barriers with an end-to-end analytics platform.

Alteryx has a philanthropy program called Alteryx for Good that provides data science initiatives to schools and nonprofits. For example, teachers receive a free Alteryx Designer license to include in their data science courses. The program also empowers Alteryx’s employees to volunteer with a nonprofit of their choice.

Alteryx received many accolades including Gartner’s 2020 Data Science and Machine Learning Magic Quadrant, The Org’s Top Tech. Company with Gender Diverse Exec Teams for 2020 and CRN Big Data 100’s Coolest Analytics Companies for 2019 and 2020. It’s headquartered in Irvine, CA and has 18 additional locations, including Dallas, New York, Boston, Chicago, London and Paris.

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