Alteryx Business Intelligence Review

Irvine, CA
Deployment Model:
Free Trial:
Cloud, On-Premise
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Alteryx At A Glance

Good: Four main levels of product functions: data blending, predictive analytics, spatial analytics, and sharing insights.
Bad: Learning curve for new users, outdated interface.
Bottom Line: Alteryx offers the ability to deliver actionable insights by seamlessly incorporating internal company information, cloud data, and third party data in a single workflow.

Product Overview

Alteryx is an enterprise analytics solution that empowers users to gather insights and make better business decisions faster. It includes self-service features, so data analysts can prep, analyze and share data without time-consuming processes. The solution’s interface supports both a code-free and a code-friendly environment, and it can also be deployed at scale on-premise and in the cloud.

Alteryx’s product (Alteryx Designer) functions on four main levels: data blending, predictive analytics, spatial analytics, and sharing insights.

The vendor touts their smooth, efficient data blending workflow as being up to 100 times faster than more traditional approaches. This workflow is highlighted by a drag-and-drop feature that vastly increases working speed. The tool provides access to needed data, cleanses it to ensure only the most relevant information is there, can include geospatial information, and is ready to be utilized in a predictive manner.

Predictive tools can be custom-designed by the user, and coding can be imported to help with the design.

Another notable capability is Alteryx’s simplicity of sharing insights: reporting and sharing of analytics are melded together, and is part of the user-friendly workflow of data blending.


Alteryx features tools that allow easy access to big data analytics and customer analytics, which can unify information all channels and systems together. There is also a customer churn analytics feature, which combines all customer data and allows managers to forecast the likelihood of their “churn,” or their attrition rate, giving users the opportunity to take preventative action.

Hadoop analytics can be queried with Alteryx, and can be integrated with any data source to be utilized later.

Alteryx includes built-in connections to over 80 data sources, such as Oracle and Salesforce, Users can also connect to an unlimited number of additional data sources.

The vendor introduced new features and updates in its 2020.2 release. First, there’s the new Alteryx Intelligence Suite that helps users build predictive models without learning code. It’s an add-on to the Alteryx Designer solution and includes text mining and machine learning features for creating accurate predictions.

Additional upgrades include:

  • A new Alteryx Multithreaded Processor Engine (AMP) that automatically process big data at a faster rate
  • The ability to share schedules with users on Alteryx Server
  • Integration with Windows Active Directory in Alteryx Connect

Target Market

Alteryx targets companies in many different industries, such as healthcare, retail, manufacturing and hospitality. We’ve listed 10 of its clients below.

  • Amazon Services
  • Bosch
  • Chevron
  • Family Dollar
  • Hyatt
  • IKEA
  • Netflix
  • Nissan
  • Office Depot
  • Yankee Candle

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Alteryx Professional Services provides consulting sessions to help new clients get up to speed quickly. First, there’s Alteryx Enablement Day, an onsite or remote service that trains end users in the software. It costs $2,500 per block and is delivered in eight-hour blocks. Then, there’s the Alteryx Server Assistance, which guides the client’s IT staff in deploying Alteryx Server in their organization. It costs $5,000 for 16 hours (2 days).

Alteryx offers training options, including classroom-based learning, live technical training, a certification program and self-paced interactive/video courses.

Customer Service & Support

Users can access the robust Alteryx Community portal to browse articles, participate in discussions, listen to podcasts and submit a support ticket. They can also schedule a free one-on-one session with an Alteryx expert and participate in local user groups. Alteryx offers a separate documentation portal on specific information relating to each product.


Alteryx has a range of products that meet the needs of individual users and teams. Note that some products has a list price, while others require a custom quote. The products are:

Alteryx Designer – Alteryx’s desktop-based, design-time platform costs $5,195 per year, per user under a one-year contract. Designer’s notable features are:

  • Data blending and preparation
  • Statistical, spatial & predictive analytics without code
  • Insights sharing & reporting in multiple formats
  • Result output to multiple file formats, including Tableau, Qlik, ESRI, Excel, PDF and XML.

Alteryx Designer has two add on-features, which are:

  • Location Intelligence ($11,700 per user per year)
  • Consumer Intelligence ($33,800 per user per year)

Designer Cloud – Designer Cloud, powered by Trifacta, is the cloud-based version of Alteryx Designer that’s intended for teams. Pricing is available by quote. Analysts can prepare and transform data from anywhere, and they can connect with data sources from any cloud data platform.

Alteryx Server – Alteryx’s server-based, run-time platform includes many features, such as:

  • Flexible server architecture for enterprise scalability
  • Analytic workflows that can be stored, shared and published in a central private repository
  • Ability to extend current processes with Alteryx APIs
  • IT tools for centralized governance and monitoring

Alteryx Server’s pricing is available by quote.

Intelligence Suite – The Intelligence Suite costs $2,300 per user, per year and includes tools to help users build machine learning models and get insights into their unstructured data, such as images and PDFs. Some of its features include:

  • Prebuilt predictive modeling templates
  • Modeling validation and deployment
  • Integrated OCR and text analytics
  • Integrated data prep with model creation

Other Products – Alteryx provides additional solutions for machine learning, predictive analytics and other capabilities. Pricing is not available for each of these products, so prospects will need to contact Alteryx for a quote. The products are:

  • Machine Learning
  • Auto Insights
  • Promote (predictive analytics)
  • Connect (collaborative data analytics)
  • Designer FIPS  (Federal Information Processing Standard 140 compatible version of Alteryx Designer
  • Server FIPS (FIPS 140 compatible version of Alteryx Server)
  • Metrics Store (the ability for analysts to standardize metrics across their organization)


Some users have mentioned that Alteryx has a steep learning curve, although the vendor offers a variety of training options. The interface also tends to be outdated and not intuitive.


Alteryx Screenshot 1
Alteryx Screenshot 2
Alteryx Screenshot 3


Alteryx was originally founded as SRC LLC in 1997 with the vision to build software products that help organizations get deeper insights about their business. The founders renamed the company “Alteryx” in 2010, and its current mission is to help data analysts and scientists to break data barriers with an end-to-end analytics platform.

Alteryx has a philanthropy program called Alteryx for Good that provides data science initiatives to schools and nonprofits. For example, teachers receive a free Alteryx Designer license to include in their data science courses. The program also empowers Alteryx’s employees to volunteer with a nonprofit of their choice.

Alteryx received many accolades including Gartner’s 2020 Data Science and Machine Learning Magic Quadrant, The Org’s Top Tech. Company with Gender Diverse Exec Teams for 2020 and CRN Big Data 100’s Coolest Analytics Companies for 2019 and 2020. It’s headquartered in Irvine, CA and has 18 additional locations, including Dallas, New York, Boston, Chicago, London and Paris.

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