1010data Business Intelligence Review

New York, NY
Deployment Model:
Free Trial:
Cloud, On-Premise
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1010data At A Glance

Good: Trillion Row Spreadsheet functionality that works like Excel, works with data of unlimited size, flexible data integration technology.
Bad: Only focused on specific industries.
Bottom Line: 1010data's platform is ideal for the companies that like to work with Excel spreadsheets. Its Trillion Row Spreadsheet interface works like Excel but has greater flexibility and unlimited size.

Product Overview

Big data discovery within the same analytical platform is what 1010data is all about. Users have access to all data in the same system it’s stored in – useful if they need quick data analysis and take immediate action that could affect their business.

1010data provide flexible data integration technology, which means the users need not to worry about time-consuming data cleaning, relational modeling, or database design. Users can simply load raw data right into the platform and begin analyzing.

For users who like the feel of Excel spreadsheet, there is 1010data’s proprietary Trillion Row Spreadsheet interface.  This interface allows for analyzing data “on the fly” and users can upload new data at any time. There is no limit to size and it can handle simple and complex data. As the Trillion Row Spreadsheet is included in 1010data’s platform, users can allow other users to access data and formulas. And as this interface is available in the Cloud, users will not need to worry about slow lead times or software crashing. Also within the Trillion Row Spreadsheet interface, users can perform visualization, such as creating charts and graphs.

1010data offers a variety of technical interfaces, such as Excel add-in, TenDo (for running queries via Windows), TenUp (for extracting and loading data), TenDash (for dashboards) and APIs. There is also the QuickApps framework that allows users to create, define, and share widgets – those widgets are then used for dashboards and further analysis.


1010data has robust features, such as self-service reporting, custom hierarchies, just-in-time transformation and columnar data storage. It also offers more advanced analytical functions, such as geographic, multidimensional, regression, clustering, data mining, and text mining.

1010data integrates with third-party integration tools, such as Tableau, Logi Analytics, Information Builders and Metrics Insights. It can also connect with any disparate data sources.

Target Market

1010data offers solutions to specific industries, such as retail, consumer goods and finance. We’ve listed 10 of its clients below.

  • Barnes & Noble
  • Claire's
  • Dollar General
  • Family Dollar
  • Four Winds Casinos
  • Party City
  • Rite Aid
  • Save Mart
  • Sprouts Farmers Market
  • Wegmans

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1010data offers both cloud (Analytical-Platform-as-a-Service) and on-premise deployment. Regardless of deployment option, users can expect scalability, high security (including data and regulatory compliance), and ability to recover data in case of a disaster.

Customer Service & Support

Users can access the support portal to browse articles, learn about the latest updates, submit a ticket and communicate with other users via the forums. They can also contact support by phone or email.


1010Data does not publicly release their pricing information. Please contact the vendor directly for a price quote.


1010data’s services are focused in certain industries such as retail.  Also, its unique feature, the Excel-like interface, can be an issue for analysts who favor visualization tools and don’t want to look at rows and rows of data. However, it does integrate with several visualization providers.


1010data Screenshot 1
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For more than 20 years, 1010data has helped financial, retail and consumer goods customers monitor shifts in consumer demand and market conditions and rapidly respond with highly-targeted strategies. The 1010data Insights Platform combines market intelligence, data management, granular enterprise analytics, and collaboration capabilities to empower better business outcomes. More than 900 of the world’s foremost companies partner with 1010data to power smarter decisions.

In 2023, 1010data has been acquired by SymphonyAI, an enterprise AI SaaS company for digital transformation across the most critical and resilient growth verticals, including retail, consumer packaged goods, finance, manufacturing, media, and IT/enterprise service management.

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