MailChimp vs ActiveCampaign: Comparing Features and Pricing Between Marketing Automation Solutions

ActiveCampaign and MailChimp are both popular marketing automation platforms. ActiveCampaign offers advanced features like powerful automated workflows, while MailChimp delivers an easy-to-use and affordable option for small-to-medium-sized businesses. In addition, they both use accumulated data and automation to create personalized email campaigns intended to convert more subscribers to customers. We have earlier reviewed both MailChimp […]

6 Benefits of Using Marketing Automation for Ecommerce

Ecommerce marketing can be extremely tedious, not to mention time-consuming. And this is where marketing automation comes into the game. When it comes to marketing for your ecommerce brand, automation can help you get a lot done in a lesser amount of time with a better overall revenue. Seems like a win-win situation, right? No […]