MailChimp vs ActiveCampaign: Comparing Features and Pricing Between Marketing Automation Solutions

ActiveCampaign and MailChimp are both popular marketing automation platforms. ActiveCampaign offers advanced features like powerful automated workflows, while MailChimp delivers an easy-to-use and affordable option for small-to-medium-sized businesses. In addition, they both use accumulated data and automation to create personalized email campaigns intended to convert more subscribers to customers. We have earlier reviewed both MailChimp […]

Hubspot vs. Pardot: A Comparison of Features and Pricing in Marketing Automation Software

HubSpot and Pardot are two of the most popular platforms in the marketing automation market. Both come packed with a host of features that help companies of all sizes align goals with sales, improve lead management and personalize marketing messages for different audience segments. However, these two marketing automation titans aren’t interchangeable. We’ve compared key […]

6 Benefits of Using Marketing Automation for Ecommerce

Ecommerce marketing can be extremely tedious, not to mention time-consuming. And this is where marketing automation comes into the game. When it comes to marketing for your ecommerce brand, automation can help you get a lot done in a lesser amount of time with a better overall revenue. Seems like a win-win situation, right? No […]