6 Benefits of Using Marketing Automation for Ecommerce

Ecommerce marketing can be extremely tedious, not to mention time-consuming. And this is where marketing automation comes into the game. When it comes to marketing for your ecommerce brand, automation can help you get a lot done in a lesser amount of time with a better overall revenue. Seems like a win-win situation, right? No […]

How to Choose an Email Marketing Automation Software

At this point, you are probably 100% sure that you need to use email marketing as part of your marketing strategy. But when there are so many options, how could you know which email marketing automation software to pick? Well, do not fret. With several options in the market, that’s understandable and easy to solve. […]

7 Marketing Automation Trends for 3Q 2018

Marketing automation (MA) is hot. Of all the trending software in the business market, few have been outpacing MA in terms of market growth and compounded annual growth rate. Forrester fastens the exclamation point on the sector’s growth with the results of its first-ever forecast of marketing automation. The results? Forrester predicts a more-than-doubling in […]

MailChimp vs ActiveCampaign: Comparing Features and Pricing Between Marketing Automation Solutions

ActiveCampaign and MailChimp are both popular marketing automation platforms. ActiveCampaign offers advanced features like powerful automated workflows, while MailChimp delivers an easy-to-use and affordable option for small-to-medium-sized businesses. In addition, they both use accumulated data and automation to create personalized email campaigns intended to convert more subscribers to customers. We have earlier reviewed both MailChimp […]