Trello Review

New York, NY
Deployment Model:
Free Trial:
1 million+ teams
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Trello At A Glance

Good: Freemium model plus affordable pricing plans for businesses, collaboration in a fun way using stickers and emoji, Power-Up function for integrating apps.
Bad: Limited flexibility in arranging cards and lists, not intended for complex projects.
Bottom Line: Visually designed app for better organization of projects and ease of collaboration.

Product Overview

Trello is a project management tool designed to help individuals and teams collaborate better and keep their projects organized. They offer a freemium model that lets users work with an unlimited number of boards, lists, and cards. It can also be integrated with cross-functional departments.

All details of a particular project are located in what Trello refers to as boards. Each board is categorized using lists, with each list including individual cards that have further details on a project, such as the team members involved, task checklists, discussions and comments.

Cards can be annotated with labels for easier searching. Users can filter cards within a single board and find a specific card via the search tool at the top of the page.

Trello is accessible on any mobile device, including smart watches and Kindle Fire tablets. Any changes or additions to boards, lists and cards are made in real time since data is automatically synchronized across all devices.

One unique feature of Trello is its Power-Ups. Power-Ups turn each board into what Trello calls “living applications” by adding different features and integrations. Integrations can include document management solutions, social media or business functions such as HR, marketing and IT.

Trello’s freemium version includes built-in automation, unlimited cards, up to 10 boards per Workspace, unlimited Power-Ups per board, unlimited storage (at 10 MB per file), Trello templates, up to 250 Workspace command runs per month, custom background and stickers, unlimited activity log, assignee and due dates, a mobile app and two-factor authentication.

There are three paid plans:

  • Trello Standard – The Standard plan is intended for small teams and includes unlimited boards, advanced checklists, custom fields, unlimited storage (at 250 MB per file), up to 1,000 Workspace command runs per month, single board guests and saved searches.
  • Trello Premium – Trello Premium is intended for teams with up to 100 members who need to track multiple projects. In addition to the features of the Standard plan, it includes dashboard/timeline/calendar/workspace table/maps views, unlimited Workspace command runs, admin and security features, workspace-level templates, Board Collections, Observers (premium security setting that limits a user’s action within a board), priority support, Google Apps sign-on and simple data export.
  • Trello Enterprise – Businesses with more extensive needs can opt for Trello’s Enterprise plan, which offers features designed for large companies that must coordinate projects with multiple teams. Some of those features include unlimited workspaces, organization wide permissions, organization visible boards, public board management, multi-board guests, attachment permissions, Power-Up administration and free SSO and user provisioning with Atlassian Access.

Trello also has a feature, Butler, that allows teams to automate their workflows. It automates different processes using rule-based triggers, custom cards and board buttons, calendar commands and due date commands.


Here are some of the key features of Trello:

  • Integration with an unlimited number of apps (via Power-Ups) such as Salesforce, Slack, Google Hangouts, Github and Evernote
  • File attachments up to 250 MB
  • Ability to add files, comments or emoji to a discussion, as well as tag specific members within a comment
  • Security features, such as the ability to restrict membership invitations, remove former employees from an account, set access to observer-only for clients or external team members, and control who can create private or public boards
  • Custom branding with board background and stickers
  • Various sorting options, such as by recently active members, most members or alphabetically
  • Ability to export team data with a single click
  • Notifications at any time from any device
  • Ability to view in dashboards, timeline, map and calendar
  • Butler workflow automation features, such as unlimited rules, buttons and scheduled commands, 1,000 command runs per team plus 200 per user and up to 6,000 per month, command administration and email notifications

An additional notable feature of Trello is the ability to create cards and add comments through email. Users can send attachments or respond to emails without logging into Trello.

Target Market

Trello is targeted to companies of all sizes from all industries. We’ve listed 10 of its clients below:

  • Adobe
  • British Red Cross
  • BurgerFi
  • Deutsche Bahn AG
  • Fender
  • Google
  • Government Digital Services
  • Kickstarter
  • Pixar
  • RedHat

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Individual users can create a Trello account for free on either the Trello site or via their Google accounts. Companies interested in a paid plan can contact Trello’s sales team directly.

Clients on the Enterprise pricing plan will have access to a dedicated account executive for personalized implementation and onboarding.

Customer Service & Support

Trello’s knowledge base includes articles categorized by topic. In addition, users can access the Getting Started guide and Trello’s training webinar to learn more about Trello. The Trello community is another resource where users can get advice and ideas from other Trello users.

The Premium plan includes priority email support with a response time within one business day. The Enterprise plan includes both priority email and priority phone support with a quicker response time (less than one business day).


The Standard plan costs $5 per user, per month, the Premium plan is $10 per user, per month and the Enterprise plan starts at $17.50 per user, per month.


Users have reported that Trello could add more flexibility and customization for arranging cards, instead of just arranging them in a linear fashion.

Trello also isn’t intended for managing complex projects. Companies that need to manage projects with very granular details can check out our other project management reviews.


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Trello was launched in 2011 by Frog Creek Software as a free app to help individuals and businesses stay organized and collaborate with their teams. The app was initially only for iPhone users until 2012, when it became available on Android devices.

Trello’s paid business plan, Trello Business Class, launched in 2013.

The company spun off into its own entity called Trello Inc. in 2014. In early 2017, it was acquired by Atlassian, the vendor of Jira Software. Over the years, it’s steadily increased its customer base – most recently at over 19 million registered users.

One fun fact about Trello: Its spokesperson is the co-founder’s dog, Taco.

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