Fulfil.IO ERP Review

San Francisco, CA
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Fulfil.IO At A Glance

Good: Easy setup, intuitive user experience, automated cross-channel fulfillment.
Bad: Report sophistication could be improved, more bank integrations could be supported.
Bottom Line: An intuitive, real-time, cross-channel fulfillment solution with some limits on reporting and bank integrations.

Product Overview

Fulfil.IO’s enterprise resource planning (ERP) solution promotes itself as a one-stop shop for retailers, wholesalers and manufacturers who need several post-checkout operations.

Automated entry imports order data and updates inventory. Its centralized platform updates inventory and sales across different marketplaces. A dashboard supplies users with real-time visibility across a business’s stores and channels.

The solution covers everything from purchasing and manufacturing, to inventory and order management, to accounting. Out-of-the-box integration with eCommerce platforms (e.g., Shopify Plus, Magento Enterprise and BigCommerce) and with online marketplaces (e.g., Amazon (US/UK/CA/Europe), Google Express, Walmart, Jet.com, eBay and Etsy) simplify customer engagement, user experience, order fulfillment and inventory replenishment.

For its clients wanting customer support services, Fulfil.IO integrates with several leading cloud-based customer-support platforms, such as Zendesk, Help Scout, Freshdesk, Gorgias and more.



Fulfil.IO features include omni-channel order management, intelligent order routing, purchase planning, cross-channel fulfillment, shipping, a wholesale portal and Point of Sale (POS).

Omni-channel order management – The omni-channel order management tool aggregates orders from all sales channels and allows for order placement from a customer’s website, in-store or from marketplaces like Amazon.

Intelligent order routing – Intelligent order routing automatically keeps inventory up-to-date across all channels.

Purchase planning – Customers can create and send accurate purchase orders (POs) to existing contacts or add new vendors with the purchase planning module. Users can send international vendors POs in their respective currency and with their SKUs. The module also handles receipt of partial shipments and vendor credits.

Cross-channel fulfillment – The cross-channel fulfillment feature lets users see, track and manage inventory across warehouses; accept orders in-store for inventory in another location; or accept orders either online for in-store pickup or in-store for delivery.

Shipping – The shipping module lets users choose from more than 40 available carriers (e.g., FedEx, UPS, DHL, USPS, Amazon), get discounted shipping labels, track parcels, send return labels and more. Customers can pick, pack and ship from one convenient page. The tool auto-generates shipping labels, compares rates and prints customs paperwork for international packages.

Wholesale portal – Through this tool, suppliers can directly fulfill customer orders, launch stores with different themes and easily manage product lines, price lists and payment terms for prime customers.

POS – For ad-hoc, in-person purchases, Fulfil.IO works on tablets, allowing clients to make sales at events, trade shows or anywhere Wi-Fi is enabled.

Fulfil.IO also supports several third-party software integrations, including:

Accounting – Users are able to post bills and send invoices in over 180 different currencies, as well as export accounting data periodically to Intuit, QuickBooks or Xero.

eCommerce – The eCommerce integration lets users pick and reserve inventory in-store.

Payment gateways – Fulfil.IO facilitates easy connection to payment services like Stripe, PayPal, Braintree and Authorize.net. Users can also charge purchases to a customer’s credit card or bank account. 

Dropshipping – The dropshipping tool can be set as either the default or backup fulfillment strategy, and it lets users route accurate packing slips, invoices and orders directly to vendors.

  • Accounting?
  • Business Intelligence?
  • Customer Relationship Management?
  • Human Resources?
  • Inventory Management?
  • Product and Purchase Planning?
  • Supply Chain Management?

Target Market

Fulfil.IO targets fast-growing online retailers that earn at least $5 million per year selling on Shopify, Magento or Big Commerce or through online marketplaces like Amazon, eBay and Walmart.

The following are a few of Fulfil.IO’s customers:

  • Albion Fit
  • Pupbox (by Petco)
  • Lie-Nielsen Toolworks Inc.
  • Endy Sleep
  • CellHelmet
  • J.L. Hufford
  • The Hairbow Center
  • BraceAbility
  • Road ID
  • Hayabusafight

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Fulfil.IO is cloud-based, so implementation starts through a browser. Neither download nor special hardware is required.

Onboarding takes anywhere between two to four weeks. It includes assisted data migration, training, onsite visits and consulting. Besides online documentation, a knowledge base and customer support, a dedicated implementation representative is assigned to each client.

Customer Service & Support

All Fulfil.IO plans offer standard customer support through email, a ticket system and online knowledge base during regular business hours (9 a.m. to 5 p.m.) anywhere in the U.S.

A premium support plan includes 24/7 telephone and live chat help for $500 per month.


Base pricing for Fulfil.IO starts at $1,500 per month (for 10 users). The price scales up to $15,000 per month for premium enterprise implementations.


Payroll isn’t part of the system. Instead, the platform integrates with the Gusto payroll solution.

The transaction-oriented accounting system has limits on the types of reports it generates and bank integrations.


Fulfil.IO Screenshot 1
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The founders of Fulfil.IO were ERP consultants who helped small and mid-sized companies implement ERP systems.

As they worked with retailers, the founders noticed an evolution in consumer expectations. Consumers of online retailers were expecting the Amazon Prime experience and didn’t care how transactions occurred once the pay button was clicked. Mid-size businesses struggled to keep up with these expectations, and legacy ERP systems didn’t address these challenges.

Fulfil.IO was born out of this need, designed as a cloud ERP specific to retail and wholesale businesses. The platform works out of the box with the digital channels retailers use, and it supports utilitarian workflows, like dropshipping and in-store pickups.

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