Qlik Sense Review

Qlik Sense
Radnor, PA
Deployment Model:
Free Trial:
Cloud, On-Premise
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Qlik Sense At A Glance

Good: Robust drill-down features, self-service with drag-and-drop capabilities, augmented analytics functionality.
Bad: Advanced customization options may require integration with a third-party application.
Bottom Line: A flexible and scalable data analysis and visualization tool for a full spectrum of users.

Product Overview

Qlik offers a number of business intelligence solutions for visualization analytics, including QlikView, Qlik Sense, Qlik nPrinting and Qlik Analytics Platform. For this review, we’ll focus on all the Qlik Sense editions.

Qlik Sense is a dynamic self-service analytics and visualization tool that simplifies data exploration for a full spectrum of users (from the non-tech savvy to the data expert). With intuitive data prep, drag-and-drop abilities and drill-down features, organizations can easily spot and share data relationships and key insights quickly and efficiently.

Open application program interfaces (APIs) allow developers to embed Qlik Sense into other applications so they can customize and extend Qlik’s features to meet an organization’s unique needs.


Qlik Sense has many dynamic features that are flexible enough for all types of users. Some of its best features are listed below:

  • Insight Advisor – The Insight Advisor brings machine learning to real-time insights. Its natural language functionality allows users to ask questions and get visual answers. The Insight Advisor can also provide  chart suggestions, association recommendations and other smart suggestions, in order to streamline the data preparation process.
  • Self-service creation – Drag-and-drop capabilities offer easy dashboard and report creation without the need for scripting, complex queries or joins.
  • Centralized management – Qlik Sense acts as one central location for users to develop and share apps, data stories and insights quickly and efficiently.
  • Data integration – Unify disparate data sources on a single platform. Also, Qlik Sense doesn’t “hide” any data. When manipulating views and dimensions, irrelevant data is “grayed out” instead of disregarded, so you’re still able to discover hidden trends.
  • Interactive visualizations – Qlik Sense offers users simple visualization creation that instantly responds to changes in dimensions and data context.
  • Data storytelling – Easily share multiple viewpoints at once while assigning context to data. Storytelling features can also access the original analysis so users can quickly drill down into data to answer questions and change viewpoints.
  • Responsive design – Whether on desktop, tablet or smartphone (or if you’re simply changing the size of your browser window), Qlik Sense automatically adjusts to give you the best view of its apps.

Target Market

Qlik Sense is intended for all users, regardless of their technical expertise. We’ve listed 10 of its customers below.

  • AdventHealth
  • Aggreko
  • Contra Costa Health System
  • Direct Relief
  • DocuSign
  • Greenway Automotive
  • Nationwide Building Society
  • Odyssey Logistics
  • Pizza Pizza
  • Samsung

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Qlik Sense has both cloud-hosted and on-premise solutions, depending on the company’s needs. With its cloud-based solution, users can simply sign up for a free trial. Qlik offers free and paid training programs, including self-paced learning and instructor-led training.

Customer Service & Support

Qlik offers users two levels of support:

Basic Support

Basic support is recommended for single-server installations for individual use. The support team is available during business hours. The Basic level includes phone support, self-help resources and product updates.

Enterprise Support

Enterprise support is recommended for organizations that have numerous users or a complex data environment. It offers 24/7 support availability for critical issues. In addition to everything from the Basic level, the Enterprise support level includes case handling with help from specialists or certified engineers, release management that offers advice on product releases and Qlik Proactive Support.

Additional support resources provided by Qlik are:

  • Concierge Service
  • Technical product support
  • Assigned Customer Success Manager
  • Qlik Community


Qlik Sense has two main editions. First, there’s the Qlik Sense Business edition that costs $30 per user, per month (billed annually). It includes many of Qlik Sense features in addition to up to 5 shared spaces and 1.25 GB in-memory app size limit.

Then, there’s Qlik Sense Enterprise, a multi-cloud edition, that includes unlimited shared and managed spaces and in-memory app size limit starting at 5 GB. Pricing isn’t available for Qlik Sense Enterprise, so contact the vendor directly for a quote.


Some customers have said that the software has limited customization, so users that want advanced customization will have to integrate with a third-party tool.

Although Qlik Sense does not offer automatic reporting, it does offer NPrinting as an add-on feature. NPrinting is Qlik’s reporting and distribution solution.


Qlik Screenshot 1
Qlik Screenshot 2
Qlik Screenshot 3


Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. It provides an end-to-end, real-time data integration and analytics cloud platform to close the gaps between data, insights and action. Qlik does business in more than 100 countries and serves over 50,000 customers around the world.

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