How Much Does BI Software Cost? 2020 Pricing Guide

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Pricing is one of the most important factors in choosing business intelligence (BI) software.

While some vendors provide transparent pricing details on their websites, most of them prefer to provide a personalized price quote, as company needs and requirements vary.

We’ve developed this pricing guide that details pricing types, additional costs a company needs to consider and pricing examples from well-known BI vendors.

What Is BI?

Business intelligence helps users derive meaningful insights from raw data. It’s an umbrella term that includes the software, infrastructure, policies and procedures that can lead to smarter, data-driven decision making. In the past, BI software was used exclusively by data analysts and IT professionals. Nowadays, any user can take advantage of BI tools, regardless of their data skillset, due to the self-service functionality. 

BI Pricing Models

Pricing for BI software can vary depending on company size, customization, types of users and deployment. It can range from $10 per user, per month up to hundreds of thousands of dollars for an on-premise deployment.

Here are a few questions you should consider regarding pricing: 

  • Is there a clear plan to judge return on investment? 
  • What is our budget for implementing/hosting/purchasing BI software? 
  • How many users will need to access the software?

Some BI solutions base their pricing on the type of users that access the software. Do you have power users (i.e., data analysts) that need full BI functionality? Or do you have users that only need to create visualizations or access reports? Before researching vendors, it’s best to have an idea of which employees require full functionality versus ones that just need specific features.

BI vendors use two popular pricing models: perpetual licensing (on-premise) and subscription hosting plans (cloud). Here’s a look at each:

Perpetual licensingBusinesses that prefer to host their own data can purchase licenses that last for the software’s lifespan. On-premise deployment requires the business to purchase hardware, servers and other infrastructure, as well as use IT resources to host and maintain the solution.  

Perpetual licenses can be an attractive option for larger businesses, businesses with complex systems or businesses that are concerned with data security. Even though you pay for any licenses and infrastructure up front, maintenance and product upgrades typically aren’t free, so you’ll have to consider IT labor costs, vendor support and potential system breakdowns in your price factors. 

Subscription hosting Businesses that don’t have the time or resources to host their own solution can consider deploying BI in the cloud. They’ll only need to pay a monthly or annual subscription cost.  

Subscription costs can include the types of features the company needs, types of BI users (power user versus view-only users), support and maintenance. Cloud-based deployment can be an attractive option for smaller businesses, as it typically costs less than an on-premise solution. 

Additional Costs To Consider

Some vendors offer implementation, support and additional services in the price. Others may require additional fees for them.

Implementation – Prices of implementation services vary by vendor and can include access to a dedicated implementation specialist, installation, software customization, data migration, database architecture, dashboard template designs and integration to other software (e.g., ERP systems). Some vendors have a staff of implementation specialists while others rely on third-party consultants.

Training – Some vendors include basic training services for free, but others offer them at an additional cost, especially if the training is done at the client’s site.

Support – Basic support (e.g., knowledge base, email support) is typically included in the price. However, some vendors offer plans that include advanced support, such as priority support or access to a dedicated customer service manager. If you opt for perpetual licensing, note that certain vendors may offer support and product upgrades for free for the first year but charge extra in the second year and beyond.

Pricing Questions To Ask a Vendor

Once you’ve compared price quotes and decided on a specific vendor, you’ll want to see a copy of the contract (also known as a Service Level Agreement). Here are some key questions to ask the vendor as you look over the agreement:  

  • What is the total cost of the solution (TCO), including all implementation, training and other fees? 
  • Are there any undisclosed costs? 
  • Are there any “evergreen” (e.g., subscription automatically renews without client approval) clauses? 
  • Do you offer partial licenses? 

Be prepared to negotiate for better pricing with the vendor. 

BI Vendor Pricing

Below, we’ve compared pricing of popular BI solutions. Note that because a vast majority of vendors prefer to provide customized pricing based on a company’s needs, public pricing information isn’t always available. You’ll need to contact them directly for a quote.

Alteryx – Alteryx offers a per-year licensing subscription that covers product updates and support. Alteryx Designer costs $5,195 per user per year, while Alteryx Server costs $78,975 per year. Additional capabilities for Alteryx Designer includes location insights dataset ($11,700 per user per year), business insights dataset ($33,800 per user per year) and the Intelligence Suite ($2,300 per user per year).. Additional capabilities for the Alteryx Server include Alteryx Connect ($39,000 per year) with data discovery, sharing and collaboration, and Alteryx Promote (contact vendor for quote) with data science model management features.

Clicdata – ClicData has four pricing tiers that include various features. All plans have the ability to share live, dynamic dashboards with an unlimited audience, and can be used any way the administrator chooses (i.e., as a Named Viewer, an Editor or an Administrator). Additional named users can be added to any plan as needed. Users can also sign up for a 15-day free trial or upgrade at any time. Note that each tier is based on annual billing.

The Premium tier costs $71 per month, the Team tier costs $225 per month, the Enterprise plan is priced at $425 per month and the Dedicated plan starts at $890 per month.

Connexica – Connexica’s CXAIR software is licensed as a subscription on a per-user basis. Pricing for a typical starting deployment costs approximately £5K ($6,500) per year for five Full User (full functionality) and 10 View User (view-only access) licenses. Connexica offers discounts up to 70% for volume purchases, as well as competitive pricing for Enterprise deployment. Please contact the vendor directly for a quote.

Datapine – Datapine comes in four price plans depending on the scale of the organization and its degree of analytical needs. The Basic plan, intended for small businesses, costs $272 per month, while the Professional plan is priced at $496 per month. The Premium plan, aimed at mid-sized businesses with high analytical requirements, costs $869 per month. Finally, the Branded and Embedded plan costs $1,242 per month.

Since the solution is available through the cloud, there’s no initial setup fee. The vendor also offers an on-premise option with custom pricing for large enterprise businesses.

Microsoft Power BI – Power BI comes in three tiers called Desktop, Pro and Premium. The Desktop tier is free for individual users and includes reporting authoring, data modeling and other Power BI features. The Pro tier costs $9.99 per user per month and is primarily aimed at content publishers or content consumers. The Premium tier starts at $4,995 per month and is targeted to large companies that need advanced functionality and flexible deployment.

Oracle – The Analytics Server has a per-processor license that costs $221,250. There’s an additional cost of approximately $49,000 for customer support and product upgrades. Its per-user license costs $2,000 and there’s an additional cost of $440 for product upgrades and support. The Analytics Publisher’s per-processor license is $46,000 and product upgrades and support costs $10,120. Its per-user license costs $460 and there’s an additional cost of $101.20 for product upgrades and support.

Qlik Sense – Qlik Sense offers a 30-day free trial for its Cloud Business plan, which costs $30 per user, per month. The Enterprise plan, a multi-cloud solution that has advanced features, has two tiers: Professional ($70 per user, per month) and Analyzer ($40 per user, per month). The pricing is based on annual billing.

Reveal BI – Reveal BI has three pricing tiers. The one-year subscription plan has an upfront payment of $50,000. The three-year subscription plan has an upfront payment of $90,000 but users can also purchase that same subscription that includes three annual payments of $40,000 each.

Each subscription includes one embedded application and standard support for up to five named developers. The vendor offers priority support that costs $12,000 per year for one named developer and ensures one-day turnaround response.

Slemma – Slemma has three pricing plans that each come with a 14-day free trial. Note that pricing is based on cloud deployment and annual billing. The Small Business plan costs $89 per month, the Standard plan costs $179 per month and the Client Reporting plan costs $539 per month.

For on-premise deployment, companies can choose to purchase the perpetual license or pay by subscription. For example, a company with 100 users can obtain a perpetual license for a one-time payment of $19,999 (including maintenance and support for the first year). Annual maintenance and support for the second year and beyond costs $3,999 per year. Companies can purchase additional user licenses for $7 per user (10-user minimum).

Tableau – Tableau’s subscription pricing strategy focuses on individual users and their data needs. Each subscription includes maintenance, product upgrades and support in one cost, so there are no surprise fees.

Tableau has three main plans. Tableau Creator is priced at $70 per user per month (billed annually). Tableau Explorer costs $35 per user per month if deployed on-premise or $42 per user per month if deployed in the cloud.  Finally, Tableau Viewer costs $12 per user per month (on-premise) and $15 per user per month (cloud).

TIBCO Cloud Spotfire – TIBCO Cloud Spotfire is available in four pricing editions. The Analyst edition ($125 per month or $1,250 per year) includes 250 GB of data storage for each analyst. The Business Author edition ($65 per month or $650 per year) comes with 100 GB of data storage.

The Consumer edition ($25 per month or $250 per year) is intended for users that want viewer-only access to the software. Companies that want to purchase this edition must also purchase one Analyst or one Business Author license. Finally, the Library Storage edition costs $25 per month or $250 per year for 25 GB of storage.

Yellowfin – Yellowfin’s suite of products is bundled into specific packages that’s based on either per user or per core server. The Data Prep package costs $120 per user (minimum of 12,000 users), the Analytics package is $600 per user (minimum of 12,000 users) and the Analytics Plus package is $900 per user (minimum of 18,000 users). The Stories packages costs $12,000 per 100 users and includes third-party Stories add-ons).

In the core server plan (which requires a minimum of four core servers), the Analytics package is $75,000, the Analytics Plus package is $111,000 and the Signals package is $75,000. The Stories package is $48,000 for a maximum of 500 users. Note that companies with only two servers can purchase the Analytics package for $37,500.

Bottom Line

BI pricing varies based on deployment, company size, types of users and features offered. While some vendors provide transparent pricing, others don’t, so you’ll need to take that into consideration. Before you research vendors, its key to know what your specific budget and requirements are for BI software.

If you’d like more information on BI software or want to compare different solutions, we’ve reviewed over 50 vendors.

Download This Pricing Guide As a PDF 

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