Intuit QuickBooks Review

Intuit Inc.
Intuit Inc.
Mountain View, CA
Deployment Model:
Free Trial:
100 million+
Cloud, On-Premise
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QuickBooks At A Glance

Good: Free trial, attractive user interface, customizable report templates.
Bad: Some users have mentioned QuickBooks is not user friendly with new upgrade, slight learning curve.
Bottom Line: Leading accounting software that helps businesses right-size their balance sheet, accept payments, get invoices cleared on time and much more.

Product Overview

QuickBooks is a robust accounting solution that enables businesses to lessen the effort and time they put into routine accounting tasks. Integrated tools help with drafting invoices, reconciling bank records, monitoring financial reports and tracking expenses. In addition, it allows users to import data from third-party apps, such as American Express, Square and PayPal, making it convenient to record and categorize all incoming and outgoing transactions.

QuickBooks offers both an online and on-premise version of its software.

QuickBooks Online lists five plans for self-employed consultants and companies: Self-Employed, Simple Start, Essentials, Plus and Advanced. Each plan allows users to accept payments, send invoices, run reports and track income, expenses and mileage.

The on-premise version – QuickBooks Desktop –offers similar features to the cloud-based version of QuickBooks, plus add-on features like 24/7 support, upgrades and data backups (with each add-on requiring a separate fee payment).


Here are several key features of the QuickBooks Online & QuickBooks Desktop solutions:

  • Income & Expense Tracking: Transactions are sorted into tax categories. Users edit or approve them, and QuickBooks learns from users’ actions over time. In addition, the tool allows users to create custom rules for how they want to categorize expenses.
  • Bill Management: This feature allows users to easily record and track bills they’ve cleared by direct deposit or check, set up recurring bills and automate purchase orders by creating customized rules. Moreover, users get the option to sync the software with Apple Pay and other third-party apps for easy invoicing and payments.
  • Comprehensive Reporting: QuickBooks lets users see how their businesses are doing through their profit-and-loss ledger, balance sheet and dashboard. In addition, users can create custom reports based on current trends to give potential investors the financial info they need to inject money into their businesses.
  • Invoicing & Payments: This feature enables users to automatically match payments to invoices, send payment reminders and track invoice status. Additionally, QuickBooks users get the option to create custom invoices with their logo that they can send from any device.

Additional features:

  • The ability to pay contractors (and filing 1099 forms)
  • The ability to connect QuickBooks with Amazon, Shopify or eBay stores
  • Inventory management
  • Employee expense management/reimbursement
  • Revenue recognition

Target Market

QuickBooks is intended for small to medium-sized companies and large enterprises in a variety of industries. Here’s a list of prominent customers:

  • Dental Solutions
  • University of Phoenix
  • Express Services, Inc.
  • Academy of Self Defense
  • Skyline Clean
  • Dang Foods
  • Mountain View General Store
  • ACI Alloys, Inc.
  • Beyond Beaute Day Spa
  • Greenbelt Land Trust

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New users can sign up for QuickBooks Online by simply selecting a plan. QuickBooks has a free guided setup where a QuickBooks specialist helps the user create their account, including connecting their banks and credit cards, automating tasks and providing best practices on the software.

Customer Service & Support

QuickBooks users get access to a wide range of tutorials and resources that will equip them with the necessary skills and knowledge to get the most out of the software. QuickBooks also offers free webinars and training classes with a QuickBooks expert that include a money-back guarantee.

Users can get in touch with QuickBooks representatives via online chat, email or phone. Lastly, QuickBooks has an active community where QuickBooks veterans and other users provide answers to questions.


QuickBooks Online offers four pricing tiers with monthly subscriptions.

QuickBooks Online

  • Simple Start: $30 per month ($15 per month for first three months)

Allows users to track income and expense, track sales and sales tax, send invoices, accept payments, estimate quarterly taxes, manage 1099 contracts, track mileage, capture receipts, predict cash flow, run reports and connect with one sales channel.

  • Essentials: $60 per month ($30 per month for first three months)

Has all the features of the Simple Start plan, plus bill payments, time tracking and connecting with up to three sales channels. It also accommodates up to three users.

  • Plus: $90 per month ($45 per month for first three months)

Has all the features of the Essentials plan, plus project tracking, inventory tracking, and connecting with unlimited sales channels. It also accommodates up to five users.

  • Advanced: $200 per month ($100 per month for three months)

Has all the features of the Plus plan, plus data syncing with Excel, employee expenses, batch income and expenses, customized access by role, priority support and training, automated workflows, exclusive Premium Apps, the ability to restore company data and revenue recognition. It also accommodates up to 25 users.

Users also get an option to add Payroll Core for $22.50 per month (for first three months) and an additional $5 per employee, per month, Payroll Premium for $40 per month (for first three months) and an additional $8 per employee, per month  or Payroll Elite for $62.50 per month (for first three months) and an additional $10 per employee, per month.

There’s a Self-Employed plan that costs $20 per month ($10 per month for the first three months) for freelancers or other self-employed individuals. It includes tracking income and expenses, tracking automatic mileage, invoicing and accepting payments, capturing receipts, running basic reports and automatic quarterly tax estimate calculations.

For those who want to test the software’s capabilities before making a purchase, QuickBooks offers a free 30-day trial. Also, the vendor offers a guided setup service with a QuickBooks-certified bookkeeper for $50 per session.

For desktop users, QuickBook Enterprise provides an annual subscription license that starts at $1,830 for up to 30 users (its highest-paid subscription license accommodates up to 40 users for $4,440 per year.


Some users have mentioned that when QuickBooks Online debuted a new upgrade, they found it to not be as user friendly (e.g., difficulty finding certain features). Also, new users have reported a slight learning curve.


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QuickBooks is the creation of Intuit, a company founded by Scott Cook and Tom Proulx in 1983. Intuit’s first software, Quicken, didn’t have the capability to serve as a double-entry accounting package. The initial version of QuickBooks was introduced in DOS form and was based on the codebase of Quicken. Today, the company’s portfolio of products includes TurboTax, Mint and more.

Intuit serves over 100 million customers in the U.S., Europe, North America, Brazil, India and Australia, with a revenue of $12.7 billion in 2022. It has over 17,000 employees in offices all across the world. The company is headquartered in Mountain View, California.

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